Thuyly Abecassis’ Post

View profile for Thuyly Abecassis, graphic

Chief Digital Officer | Fintech & Web 3.0 Strategy | Digital Transformation Leader

Innovation Brews in Vietnam’s Coffee Culture 🚀☕ 🌐 You might not be aware, but in Vietnam, coffee is and transcends a very popular morning ritual. Local Vietnamese coffee, made from robusta beans, is known for its strong flavor and higher caffeine content compared to arabica beans. Traditionally enjoyed with sweetened condensed milk and ice 🧊, it offers a unique taste that has been a morning and a daytime staple for decades. 🇻🇳 Enter the new wave: Establishments like Okkio, The Coffee House, and Katinat are not only drawing inspiration from global icons like %arabica in Japan, Singapore, and Hong Kong but are also infusing Vietnam’s rich coffee tradition with contemporary marketing innovations. These spots are not anymore just about coffee; they’re about innovation, sustainability, and crafting more community hubs. Many are introducing bold flavors like ‘cà phê muối’ (salted coffee), egg coffee, and coconut ice cream coffee, turning traditional favorites into best-sellers with a modern twist. 🔍 Some even operate round-the-clock, becoming second homes for students and urban professionals alike. 💬 I’m curious: How are traditional businesses in your area leveraging digital marketing to forge new identities? Share your insights or highlight digital innovations that are redefining local classics. #DigitalMarketing #Innovation #VietnamCoffeeCulture #BrandStorytelling #CafeInnovation #MarketingLeaders #okkio #katinat #%arabica

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics