Thuyly Abecassis’ Post

[Published in February 2024] ☕️🌍 Ready for a coffee showdown? Indonesian brands Kopi Kenangan and Fore Coffee are taking on global giants like Starbucks, but with a twist. Let's dive into their game plan 🤔🌱 🇸🇬🇲🇾 After conquering Indonesia, Kopi Kenangan brought its unique flavors to Singapore and Malaysia, introducing palm sugar-infused brews that scream Indonesian culture. Meanwhile, Fore Coffee eyes Singapore as a launchpad to expand across Southeast Asia. 💰💡 Instead of blindly chasing growth, both brands are all about making profits first. Fore Coffee's been in the green since 2021, and Kopi Kenangan's building a strong business backed by big names like Jay-Z and Serena Williams. 📉🔄 Sure, the coffee market's getting crowded, and people's habits are changing post-pandemic. But with their focus on unique flavors and staying profitable, these brands are betting big on their recipe for success. Ready to sip on something different? ☕️📈

Whenever I have Singaporean visitors, I always request kueh and pandan chiffon cake from Bengawan Solo. This got me thinking about how our consumption experiences of food and beverages go beyond sensory elements. In this piece I explore three cultural codes that underpin how Asian consumers experience food and the implications for innovation. 1. Heirloom recipes such as kueh and putu piring as a tool for cultural preservation.  2. Role of food and beverages in moments of gesture. This sums it up well - https://lnkd.in/gSmECFgW 3. Connecting people and communities with communal consumption rituals. Think of how hotpot is only great when shared! https://lnkd.in/grD7Vfws #futurism #innovation

🇮🇩 Indonesian coffee brands Kopi Kenangan and Fore Coffee are expanding beyond their home country, facing competition from global chains and other start-ups in the coffee industry. ☕ By focusing on the unique characteristics of Indonesian coffee and maintaining profitability, they aim to establish a strong position in the market. 🌏 The companies see potential in expanding into other Southeast Asian markets, such as the Philippines and Malaysia, following successful launches in Singapore. - Want full insights? Subscribe to Tech in Asia to read the entire article.

[Published in December 2023] ☕ Fore Coffee, Indonesia's coffee chain, made a bold entry into Singapore, opening its first store in Bugis Junction on November 9. The move aimed to introduce Indonesian-infused drinks to the city-state. 🌏 Singapore's coffee market, a bustling arena with global giants and local brands, attracted Fore Coffee, viewing it as the "SCBD of Southeast Asia," according to CEO Vico Lomar. Singapore served as a potential springboard for regional expansion. 💪 Battling deep-pocketed competitors like China's Luckin Coffee, Fore Coffee faced challenges. Luckin, with 24 outlets in Singapore, was expanding aggressively, signaling potential saturation in its home market and looking to Southeast Asia for growth. 📈 Southeast Asia witnessed the rise of tech-enabled coffee chains like Kopi Kenangan and newcomers such as Pickup Coffee. While technology plays a role, balancing it with the authentic coffee experience remains crucial for success in the industry.

[Published in February 2024] ☕️ Indonesian coffee brands like Kopi Kenangan and Fore Coffee are expanding beyond their home turf, entering markets like Singapore and Malaysia. 🌱 Betting on Indonesian coffee's unique flavors and culture, both brands aim to differentiate themselves amidst global competition from chains like Starbucks and Luckin Coffee. 💰 Prioritizing profitability over rapid expansion, Kopi Kenangan and Fore Coffee have focused on building sustainable business models, leveraging positive cash flow to grow their outlets. 📈 Despite a crowded market and changing consumer habits post-pandemic, both brands see ample opportunities for growth and innovation in Southeast Asia's vibrant coffee scene.

Southeast Asia's Coffee Cup: Local Brews Hold Strong as Global Brands Stir the Pot [bassPanya] THAILAND Business Insights Series Thailand : Local players dominate the market by partnering with or being owned by convenience stores and petrol stations. For instance, All Café, a prominent coffee brand in Thailand, is owned by 7-Eleven. Vietnam : Vietnam's coffee culture, bolstered by global exposure and a strong domestic industry, is led by local producers. Highlands Coffee exemplifies this, being a key player and one of the world's largest coffee producers. Indonesia : With a deep-rooted coffee culture and the rich aromas of Sumatra, Java, and Sulawesi in the air, Indonesia's coffee chains are led by local players like Janji Jiwa and Kopi Kenangan. These brands dominate the market, bringing the distinctive flavors of Indonesian coffee to the forefront. The Philippines : Coffee scene is undergoing a vibrant transformation, fueled by its long-standing coffee heritage culture and a growing appetite for new trends and international influences. This dynamic market is attracting major international players, eager to capture a share of this burgeoning coffee empire. Singapaore : Thriving on its central location as a trading hub, Singapore's coffee culture offers a unique blend of tradition and modern innovation. From a taste of heritage at a kopitiam to a trendy latte at a modern cafe, there's something for every coffee lover. Malaysia : While cherished kopitiams continue to be a cornerstone of Malaysian coffee culture, offering a taste of local tradition and the comforting familiarity of strong, locally-roasted beans, international coffee chains like Starbucks have also gained popularity. SEA's coffee scene is hot, but it's worth doing your homework first! Partnering with a local is key, and don't forget the tech factor – it can be a game-changer. During our next discussion, I'm eager to dive deeper into the Thailand coffee market. Let's stay connected!!!

[Published in February 2024] ☕ Indonesian coffee brands like Kopi Kenangan and Fore Coffee are expanding beyond their home turf, taking on global chains like Starbucks and Tim Hortons in the regional market. 🇸🇬 Using Singapore as a launchpad, both brands aim to introduce Indonesian coffee culture to a broader audience while emphasizing unique flavors like gula aren latte and pandan oat latte. 💰 Unlike the "growth at all costs" approach, Kopi Kenangan and Fore Coffee prioritize profitability as the foundation of their business model, leveraging positive cash flow for sustainable expansion. 🛒 Despite emerging threats like at-home coffee options and increasing competition, both brands remain optimistic about growth opportunities, emphasizing the resilience and potential of the Indonesian coffee market.

Indonesian coffee brands Kopi Kenangan and Fore Coffee are taking their locally-inspired flavours outside their home turf, showcasing increased competition in a market dominated by global names like Starbucks and Tim Hortons. This expansion celebrates Indonesia's position as the world's fifth-largest coffee producer. ☕ The brands are leveraging Indonesia's distinct coffee varieties and flavours, introducing the world to a unique taste profile not found in typical Americano or latte options 💼 Their strategies also stress the importance of profitability, aiming to grow sustainably without compromising their financial stability 🚀 The Covid-19 pandemic and the resultant increase in tech-savviness have been catalysts for their growth, with food delivery apps driving most transactions. - Want to keep up with the ins and outs of the #tech ecosystem in Asia? Sign up for free at techin.asia/newsletters

Indonesia’s coffee boom enters new phase with affordable brews 👉 Read more: https://buff.ly/4eup3pz Explore Kenangan Brands' strategy in capturing Indonesia's rural consumer base. 🌾 Launch of Satu Kenangan: Introduced to bring affordable coffee to Tier 3 cities, with prices starting at 7,000 rupiah ($0.43) per cup. 📉 Competitive Edge: Satu Kenangan, along with Jago Coffee and Sejuta Jiwa, aims to serve more with low-cost mobile units, broadening market reach. 🌱 Investor Appeal: Affordable coffee models are highly attractive for investment, promising faster returns than traditional cafés.

As a coffee enthusiast and researcher focused on young people, I have observed a shift in coffee consumption patterns among Indonesian youth, particularly Generation Z. I invite you to read my article to uncover the secrets of winning the coffee market among Indonesia's youth.