Tiago Esteves’ Post

Register for our webinar designed by Day One Strategy specifically for healthcare insights, marketing, data analytics and advisors in healthcare: 'GenAI Unleashed: Transform your brand team with insider knowledge and cutting edge tools'. Register here: https://lnkd.in/e8Eh-mjC Join a leading expert in the field of Generative AI Dr Michael Housman who has worked with global leading brands such as American Express, Barclays, PepsiCo and Sanofi. Our Managing Partner for the US Claire Macchia will host the event, alongside our Head of Digital Strategy Reena Sooch who will share perspectives and examples of where GenAI is supercharging brand teams. Dive into the revolutionary potential of Generative AI and… ✅Gain an insider perspective on what breakthroughs are on the horizon and where GenAI is headed ✅Engage with a curated list of the "must have" GenAI tools that have been vetted from the hundreds of over-hyped applications in the ecosystem ✅Build your confidence to know what is possible in the world of augmented AI ✅Learn how to roadmap your path in leveraging Generative AI for your day to day ✅Observe a consumer case study on how one company adopted Generative AI to super power their brand insights    Date & time: 20th March at 11 EST / 3pm GMT Register now here: https://lnkd.in/e8Eh-mjC #GenAI #dayonestrategy #insights #advisory

Register for our webinar designed by Day One Strategy specifically for healthcare insights, marketing, data analytics and advisors in healthcare: 'GenAI Unleashed: Transform your brand team with insider knowledge and cutting edge tools'. Register here: https://lnkd.in/e8Eh-mjC Join a leading expert in the field of Generative AI Dr Michael Housman who has worked with global leading brands such as American Express, Barclays, PepsiCo and Sanofi. T Our Managing Partner for the US Claire Macchia will host the event, alongside our Head of Digital Strategy Reena Sooch who will share perspectives and examples of where GenAI is supercharging brand teams. Dive into the revolutionary potential of Generative AI and… ✅Gain an insider perspective on what breakthroughs are on the horizon and where GenAI is headed ✅Engage with a curated list of the "must have" GenAI tools that have been vetted from the hundreds of over-hyped applications in the ecosystem ✅Build your confidence to know what is possible in the world of augmented AI ✅Learn how to roadmap your path in leveraging Generative AI for your day to day ✅Observe a consumer case study on how one company adopted Generative AI to super power their brand insights    Date & time: 20th March at 10 EST / 3pm GMT Register now here: https://lnkd.in/e8Eh-mjC #GenAI #dayonestrategy #insights #advisory

🚀 Exciting news! On February 6, 2024, INSTRAT360, our cutting-edge AI platform, is getting a major upgrade! With a focus on generative contextual intelligence, INSTRAT360 is becoming the platform for strategic ways of working with AI accessible to everyone. 🔍 The upgraded INSTRAT360 offers tailored strategic insights by deeply understanding and integrating your specific assumptions and data. It's not just about AI; it's about AI that knows your context. We invite individuals of all skill levels to engage in strategic decision-making, backed by insights that reflect their unique scenarios. 🔑 INSTRAT360 adapts to the unique challenges and data of each user, delivering personalized strategic guidance. The upgraded interface makes navigating complex data and strategic scenarios easier, ensuring every user can harness the full power of AI-driven strategy. Collaborate, formulate and plan strategies with insights that are dynamically aligned with your data and assumptions. 💡 Our vision for INSTRAT360 is a world where strategic enablement is not only advanced and insightful but also personalized and context-aware. 🌐 This upgrade heralds a new era in strategic thinking – one that values the context and unique insights of each individual. INSTRAT360 is here to empower every person in your organization to contribute meaningfully to strategic discussions and decisions. ⌛ The countdown to February 6, 2024 has begun! Prepare to witness a revolutionary change in how strategic analysis, brainstorming, performance and implementation are connected across domains. #digitalbusinesstransformation #strategicsuccess #agiletransformation

In today's fast-paced world, AI is essential. It streamlines operations, personalizes experiences, and drives data-driven decisions. Companies using AI can innovate and create new business models, while those who don't risk falling behind. Successful AI adoption starts with robust data management and a strategic approach, leading to better customer experiences and efficiency. However, navigating this transformation isn't easy! Just in time for the Cannes Lions International Festival of Creativity, we've launched our AI landing page for anyone wanting to become an AI leader and get started with AI today! Click here if you want to read more about AI leadership ⬇️ https://lnkd.in/e7JTBVmT 💥 And here comes our special Cannes Lions deal 💥! For those of you who want to dig a little deeper, enjoy a 10% discount on our upcoming Analytics Summit seminar "Unlocking Productivity Gains With Google's GenAI Suite," and learn how to incorporate Google's suite of GenAI tools into your analytics toolkit. Use the following code to receive your discount: as2024_seminar_genai_10 Hurry, the discount ends this week, and tickets are limited! Tickets 🎫: https://lnkd.in/eETkSKJ5 Enjoy Cannes Lions! #data #analytics #ai #digitaltransformation #innovation #canneslions #google #analyticssummit2024 #trkkn

This past Friday, On Point Agency had the amazing opportunity to attend XYZ Paris, a Gen AI conference for marketers in gorgeous, you guessed it, Paris! We enjoyed panels from the likes of Mascha Driessen of Microsoft and Franc Cheetham of Google, all the while learning about the different challenges and benefits of generative AI for marketers and how to retain the creative aspect of our work. If you think that sounds counterintuitive, you're not the only one. Many have feared the use of AI in undercutting artists and creators and taking out the personalization and human spirit of creating, but hear me out -- Human creativity and spirit will NEVER be fully replaceable with prompts or technology, Gen AI (and other such tools) are only as good as the user behind it. Case in point: After listening to roughly two dozen speeches from some of the brightest minds in the industry and at the cutting edge of innovation, the most memorable moment was stumbling upon ACQUIRED AI 's guerilla marketing, using a simple sign saying “I’M LOOKING FOR A MAN IN FINANCE...”. While AI should be used to automate repetitive tasks and redeploy those hours to creative brainstorming (or a better work-life balance…), we cannot forget our passion and limitless imagination. So, to all my fellow dreamers, artists, and creators out there: you are the force behind so much uniqueness in the world, and it will only be valued further as we step into a more automated future. "Don't entrust your brain to AI because you'll lose all the creativity" - Olivier LABORDE #AIForMarketing #AIConference #FutureOfMarketing

I’M LOOKING FOR A MAN IN FINANCE 👔 As a Gen Z CEO, I know the importance of staying connected to community—and yes, that includes participating in #TikTok trends just like anyone else. 💡 Startup culture doesn’t need to be synonymous with hustle culture. We believe success can come without sacrificing joy. And when you find solutions rooted in fun, your metrics, team morale, and customer satisfaction skyrocket. At ACQUIRED AI we’re not your typical startup. We embrace the crazy trends and innovative approaches that others overlook. Why? Because customers have an 8-second attention span. You’ve got to give them something worth watching. 💼 Our latest move? At the XYZ Paris AI Tech Conference, we flipped the script on how startups attract investors. Why stick to the old ways when innovation is the key to standing out? This is just the beginning for us. Stay tuned as we continue to build a world where people come first. And if you know of any investors or men in finance who know investors feel free to send me a message ⭐️😉 Ready to see where we go next? Follow along ACQUIRED AI Thank you Natalia Kaplan for this incredible feature! Looking forward to meeting again soon🥂 #innovation #marketing #startupculture #guerillamarketing #marketingideas #investors #aiinvestor #fashiontech #genz #tiktok

In the evolving landscape of digital marketing, the integration of AI-driven decision-making is becoming essential for growth. As we increasingly rely on data rather than intuition, businesses are discovering that predictive analytics and decision support systems can significantly enhance their strategic processes. Looking ahead, we can anticipate a surge in the use of AI to not only forecast trends but also to refine customer experiences in real-time. This will create a more personalized approach to marketing, enabling businesses to meet their audiences' needs more effectively. To prepare for this shift, organizations should focus on building a robust data infrastructure that supports AI initiatives. Begin by identifying key areas where AI can optimize decision-making, starting with small projects before scaling their application. Collaborating with AI specialists and fostering a data-driven culture will also enhance outcomes. What are your thoughts on the future of AI in decision-making? Share your predictions! #DigitalMarketing #AIDecisionMaking #DataDriven #MarketingStrategy #Innovation

🚀 Supercharging ABM with AI: Here's one way I do it 👉 Ever wondered how to operationalize #ArtificialIntelligence for real impact in #ABM? I dug into this this approach in my keynote at the Next Level ABM event, and the results were mind-blowing. Here's what happened when I used #AI to analyze attendee data: 🔍 Slashed research time from hours to minutes 💌 Crafted hyper-personalized outreach at scale 📈 Boosted engagement rates significantly And guess what? I'm still using these #GenerativeAI methods today with great success. Here's why this approach works: 🤖 AI excels at rapid data analysis 🎯 Personalization is key in #AccountBasedMarketing, but traditionally time-consuming 🤝 The human touch remains crucial - AI amplifies, not replaces Want to try it yourself? Start with these steps: 1️⃣ Gather your attendee/prospect data 2️⃣ Use an #AITool to analyze backgrounds and interests 3️⃣ Generate personalized outreach templates 4️⃣ Review and refine with your expertise The potential result? Faster, more targeted ABM campaigns that don't sacrifice the human element. This is just the tip of the iceberg. At ShiftHX, we're making the human experience our competitive advantage in the age of AI. Curious to learn more? Check out my full keynote from the event: 🎥 https://lnkd.in/eTp_Yp9e And if you're ready to dive deeper into #AIMarketing: 🗣️ Join me at "The Great AI Debate" on Sept 24: https://lnkd.in/eq2-J2MC 🎤 Catch my talk "Orchestrating Human-Centric B2B Marketing" at #B2BMXEast on Oct 2: https://lnkd.in/exK8_kz4 Let's revolutionize #B2BMarketing together! Rule of 100 #MarTech #AIStrategy #BusinessIntelligence

Cut through the AI buzz and find your place in the hive 🐝 As a marketer, you can’t afford to bury your head in the sand any longer. As AI continues to reshape the marketing industry, simply ignoring its impact is no longer an option. Feeling cautious or unsure about your place in this new landscape is natural, but what if you could turn this challenge into an opportunity to thrive? You’re invited to join us for a full-day workshop, Beyond The Buzz, where you will be taken beyond the basics of AI tools. It’s 2024 - forget prompt libraries and generic tools. You’ll learn how to elevate your marketing strategy and showcase your value in an AI-driven workplace, where real impact comes from how effectively you adapt, innovate, and lead with AI. By the end of the workshop, you’ll walk away with: 🐝 A Personalised AI Marketing Blueprint: Identify specific areas in your marketing where AI can make a real difference and walk away with a tailored plan to pilot AI tools that suit your unique business needs. 🐝 Hands-on Experience with AI Tools: Get set up with the right AI tools that will streamline processes, boost creativity, and help you make data-driven decisions with confidence. 🐝 A Clear Framework for AI Integration: Walk away with a step-by-step framework for integrating AI into your marketing strategy, making you an indispensable asset in your organisation. Tickets are $699 per person, but right now you can lock in our early bird rate of just $399! Only 15 spots are available at this price (ends Tuesday 1st October) - secure your spot now before it’s gone! https://lnkd.in/gMsyr9Si #ai #artificialintelligence #businessgrowth #marketingai #digitalmarketing

I'm thrilled to share the launch of our new AAIW brand website at https://aaiw.ai! At Automated AI Workflows (AAIW), we go beyond traditional AI insights by not only identifying potential opportunities through social triggers but also acting upon them to produce real, measurable business outcomes. Our unique approach, 'automated actioned insights,' ensures that every insight is directly linked to an action - whether that's reaching out to a potential B2B client, engaging a perfect job candidate immediately, or contacting a key market research respondent. This isn't just about generating data; it's about creating tangible results and ROI for your business. Discover how our proactive AI-powered solution can help you not only predict, but also actively shape the future of your business, by visiting our site or following our company page here: https://lnkd.in/dn-zg7P5 #AI #Innovation #BusinessGrowth #LeadGeneration #TalentAcquisition #MarketResearch #ActionedInsights #SocialMediaROI