Sometimes it’s easy to forget the impact of the work we’ve done with clubs over the years.
This popped up on my timeline earlier this week.
3 years ago this week - 33,000 virtual tickets. Arguably the most viral ticketing campaign of modern times!
It started off as an idea to help recoup lost funds because of lockdown & turned into a global initiative. At a time when everyone needed a good news story!
This was a company defining 10 days for KAIZEN TICKETING
🚀 We had no idea it would take off the way it did
📈 We had no idea if we were ready to handle the daily hits on the site
🗣 We had no idea if we were ready for the traffic peaks every time a celebrity or famous player tweeted about it
📺 And we definitely had no idea that tens of thousands would all hit the site every time Gary Lineker mentioned it in the build up to kick off on the live Match of The Day coverage
But, our platform stood strong all the way through. It gave us the confidence to know that we were ready to ticket bigger venues.
What we did know is we were prepared for a moment like this. We just didn't know when it would happen.
If we got it wrong though, it would've cost the club hundreds of thousands of pounds. That's not an exaggeration.
We knew this was one of the many tests we’d need to pass to keep progressing.
And the way we do that is by helping clubs. That's never changed.
Marine generated enough cash to guarantee survival for another ten years.
They could install a new 4G pitch that would create a new revenue stream for the club. And that further established their ground as a hub for the community.
I’m proud of the part we played in this. It's nice to look back on it now.
A real example of being in the right place at the right time.
Or maybe better described as when preparation met opportunity!
#ticketingsoftware
Experienced Managing Director @ Handheld Technologies | Sales, HR
2moInteresting event