Ticketmaster’s Post

In the pricing community, dynamic pricing is often believed to the ultimate goal of pricing for profit and max sales volume. I completely disagree for the simple reason that is alienates customers, make the buying process much cumbersome and longer. Yesterday I used the example of how Oasis managed to screw their fan with the help of monopolists Ticketmaster. Here is more on the same story. Is this the future we want for grocery shopping? And if this was your brand, is this the customer feedback you would want? https://lnkd.in/gjbCs8fb

In the pricing community, dynamic pricing is often believed to the ultimate goal of pricing for profit and max sales volume. I completely disagree for the simple reason that is alienates customers, make the buying process much cumbersome and longer. Yesterday I used the example of how Oasis managed to screw their fan with the help of monopolists Ticketmaster. Here is more on the same story. Is this the future we want for grocery shopping? And if this was your brand, is this the customer feedback you would want? https://lnkd.in/gCr-wFad

You know that feeling when you finally score concert tickets to see your favorite band, only to find out some random reseller snagged better seats and is scalping them for twice the price? Yeah, that’s what it feels like for brands when unauthorized sellers take over their online marketplace. You worked hard to build your product, your reputation, and your relationships with retailers—and suddenly someone’s out there undercutting your pricing or selling knockoffs. It’s like getting blocked from your own mosh pit. That’s where TrackStreet comes in. We’re the brand's version of Ticketmaster (but better, and without the fees): 🎸 We help you spot the resellers hijacking your brand. 🎤 Automate your MAP enforcement faster than you can sing along to “Mr. Brightside.” 🎶 And keep your product stage-diving into the right hands. 2025 is your headlining tour, not some cover band’s moment to steal your spotlight. What’s the biggest brand challenge you’re tackling right now? Drop it below or slide into my DMs. Let’s get your house lights shining again. #BrandProtection #EcommerceLife #TrackStreet

🎟️ Curious about what’s driving ticket sales this season? Join the Ticket Playbook "What's Working" session on October 30th at 2 PM ET to learn about the promotions that are excelling across the industry right now! Get the insights you need to inspire your next big campaign and stay ahead of the game. Don't miss out! 🚀 #TicketPlaybook #PromotionSuccess #TicketSalesTrends Register now using the link in the comments!

🎟️ Curious about what’s driving ticket sales this season? Join the Ticket Playbook "What's Working" session on October 30th at 2 PM ET to learn about the promotions that are excelling across the industry right now! Get the insights you need to inspire your next big campaign and stay ahead of the game. Don't miss out! 🚀 #TicketPlaybook #PromotionSuccess #TicketSalesTrends Register now using the link in the comments!

🎟️ Curious about what’s driving ticket sales this season? Join the Ticket Playbook "What's Working" session on October 30th at 2 PM ET to learn about the promotions that are excelling across the industry right now! Get the insights you need to inspire your next big campaign and stay ahead of the game. Don't miss out! 🚀 #TicketPlaybook #PromotionSuccess #TicketSalesTrends Register now using the link in the comments!

Want to know how Ticketmaster grew face-value sales by 36%, going live across 12 markets? "We realised that this market was growing quickly and we were keen to capitalise on it by tapping into Tillo's ever-growing partner network" - Iain Inch, Global Head of Gift Cards, Ticketmaster. 💬 🤔 Challenge | Ticketmaster wanted to expand their presence in the UK B2B gift card market. 💡 Solution | Ticketmaster used Tillo's powerful API to connect to hundreds of B2B gift card buyers. 📈 Result | Ticketmaster reached an audience of 22 million end users, achieving 36% growth. Read our Ticketmaster customer story to discover how integrating with our plug-and-go API unlocks instant revenue. 👇 🌐 https://hubs.la/Q02J_sms0 #Tillo #GiftCards #GiftCardAPI #CustomerStory #Success #SalesGrowth #Innovation

Please do flick through the slides below for the Travers Competition team's thoughts on a move from the CMA on dynamic pricing - opening a consumer law investigation into the Oasis ticket sales "fiasco" 🎟️ 🎸.   The CMA noted in its Press Release related to the investigation that dynamic pricing is becoming "increasingly prevalent across a number of markets and sectors", noting in particular consumer concerns around live sporting and music events 🎶⚽.   You can access the Press Release here: https://lnkd.in/e-ey3Tyq   #OasisReunion #ConsumerLaw #CompetitionLaw #Antitrust #BigTech #DynamicPricing #RetailTech #SportsLaw #EntertainmentLaw

🎟️ Subscriptions & Packages: The Growth Engine You Need Flexible packages aren’t just a nice-to-have—they’re a proven way to drive growth. Our clients are seeing it firsthand: subscription and package sales are growing 3x faster than single ticket sales. Here’s how we make it easy to build, sell, and scale: ✨ Unlimited Flexibility: Create custom bundles like “Weekend Family Fun Pass” or “Sports Season Sampler,” tailored to events, ticket types, or series—with optional ticket limits. 🔄 Seamless Renewals: Automate same-seat subscription renewals and package discounts, saving you time and effort. 🎁 Exclusive Perks: Offer package holders early access, pre-sales, and special events. 🛒 Patron-Friendly Checkout: Let your audience choose events during checkout or come back later—it’s all about flexibility. With endless options for packages and subscriptions, you’re not just selling tickets—you’re building loyalty, boosting revenue, and giving your patrons the freedom they love. Want to learn more? >> https://bit.ly/4gGEElW #EventGrowth #Subscriptions #FlexPackages #AudienceEngagement

Building on our prepaid capabilities (and useful with our recently released Tiered Loyalty feature), Smartrr can make complex prepaid subscription models simple, repeatable, and manageable if you run a member program or a club.