Tiffany T.N.A.M Kuffour’s Post

If anyone is interested in developing their skills in Public Relations, a quick thought based on my experience that might be helpful. 💬 Here are some tips for developing this skill: Developing skills in public relations (PR) requires a combination of knowledge, experience, and practice. Here are some steps to help you improve your PR skills: *Education and Training* 1. *Take online courses*: Websites like Coursera, Udemy, and edX offer PR courses. 2. *Attend workshops and conferences*: Industry events provide opportunities to learn from experts and network. 3. *Pursue a degree in PR or communications*: Formal education can provide a solid foundation. *Practical Experience* 1. *Intern or volunteer*: Gain hands-on experience in PR by interning or volunteering with organizations. 2. *Join a PR club or organization*: Many cities have PR clubs or organizations that offer networking opportunities and professional development. 3. *Participate in PR projects*: Collaborate with others on PR projects to build your portfolio. *Key Skills to Develop* 1. *Writing and communication*: Develop strong writing, editing, and verbal communication skills. 2. *Media relations*: Learn how to build relationships with journalists and pitch stories. 3. *Crisis communication*: Understand how to handle crisis situations and develop effective communication strategies. 4. *Social media*: Stay up-to-date with the latest social media trends and best practices. 5. *Research and analysis*: Develop skills in research, data analysis, and measurement. *Networking and Professional Development* 1. *Join professional associations*: Organizations like the Public Relations Society of America (PRSA) offer networking opportunities and professional development. 2. *Attend industry events*: Stay current with industry trends and network with professionals. 3. *Read industry publications*: Stay informed about the latest PR trends and best practices. 4. *Seek mentorship*: Find a mentor who can provide guidance and support. *Building a Personal Brand* 1. *Establish an online presence*: Create a professional website or blog to showcase your skills and experience. 2. *Engage on social media*: Build a strong social media presence and engage with industry professionals. 3. **

Here are five actionable tips to learn and excel in the field of Public Relations (PR): Immerse Yourself in Industry Knowledge Tip: Stay updated with industry trends, news, and best practices by following reputable PR blogs, attending webinars, and reading industry publications like PRWeek or PR News. Why: Understanding current trends and practices will help you adapt quickly and stay relevant in the fast-paced PR industry. Build Strong Writing and Communication Skills Tip: Practice writing clear, concise, and persuasive content such as press releases, pitches, and media kits. Why: Effective communication is at the core of PR. Clear writing and verbal skills are essential for crafting compelling narratives and engaging with clients, media, and stakeholders. Gain Practical Experience through Internships or Entry-Level Roles Tip: Seek internships or entry-level positions at PR agencies, in-house PR departments, or non-profit organizations. Why: Practical experience provides hands-on learning opportunities, exposes you to real-world PR challenges, and allows you to build a portfolio of work. Develop Strong Relationships and Network Tip: Attend industry events, join professional organizations like PRSA (Public Relations Society of America), and connect with PR professionals on LinkedIn. Why: Networking helps you build relationships, gain insights from experienced professionals, and opens doors to mentorship opportunities and potential job leads. Stay Curious and Adapt to Change Tip: Be curious about different industries, trends, and emerging technologies that impact PR. Why: PR is constantly evolving. Staying curious and adaptable allows you to innovate, anticipate changes, and effectively navigate shifts in media landscapes and communication channels. By following these tips, you can proactively develop your skills, gain practical experience, and build a strong foundation in Public Relations. Continuously learning, practicing, and networking will set you on a path towards success in this dynamic and rewarding field. IKE TANDOH, Ph.D.,APR, FCIMC,MCIM.

Reflection on my journey as a Public Relations first year student. My journey as a first year student at the University of Johannesburg was not exactly smooth as I struggled with registration and funding but besides those minor obstacles, my journey has been a lovely one. From experiencing a new place to meeting new people, it's safe to say that UJ became home away from home. As a Public Relations student, at first I didn't even know what Public Relations is and which careers I could pursue. Seeing people look down on the qualification and saying that there are no job opportunities made me have second thoughts, I felt like dropping out at one point but as I went on in the course Public Relations taught me a lot of things such as team work, time management, that critical thinking skills and problem solving skills are crucial, networking and building relationships, feedback and criticism fosters growth. I have gained core skills namely; communication, strategic planning, writing, crisis management and research. Learning about the effectiveness of communication and how a message may be misinterpreted if effective communication was not met, was an eye opener for me. For me Public Relations was just about maintaining a good reputation for an organization but I learnt more than that including PR techniques, functions, business structures, the business environment; PESTLE factors and SWOT analysis. My first year totally changed how I used to view PR in a more positive manner, I now know that there's more to Public Relations than just maintaining a good reputation for an organization but it is also about building mutually beneficial relationships with the publics. There's a number of careers found in Public Relations and Communication: 1.Marketing Communication Specialist 2.Social Media Manager 3.Crisis Communications Manager 4.Event Planner 5.Speechwriter 6.Public Relations Specialist 7. Reputation Management Specialist I look forward to gain more knowledge and experience as I continue to embark on my academic journey with Public Relations.

Training Diploma in Public Relations https://lnkd.in/de9RNkja Description: Taking a public relations course can provide you with the necessary skills and knowledge to excel in this dynamic field. From developing strong communication skills to understanding the power of media and crisis management, a public relations course offers a comprehensive education that can benefit professionals at all stages of their careers. Additionally, building a strong professional network and staying updated on industry trends will further enhance your chances of success. So, if you are considering a career in public relations or looking to enhance your existing skills, consider enrolling in a public relations course today. Content: • Introduction to public relations: – Maintain ongoing relationships. – Dealing with a negative reaction. – Develop public relations plan. • Image building: – Scientific concepts of mental image. – Components of the mental image. – Link the concepts of mental image with vision and mission of institution. • Organizing conferences and events: – Plan conferences and events of all types. – Use checklists. – Organize meetings via web. • Organizational communication skills: – Build communication with the internal and external public. – Build and implement a communication plan. – Evaluation and results. • Planning and management for media campaigns: – Importance of planning media campaigns. – Communicate effectively with the press. – Organize and launch a media campaign. • Crisis media management: – Identify all types of crises and how to manage them. – Media interview skills with the public in crisis times. – Mechanism of public relations in crisis times. • Etiquettes and protocol: – Concept of international etiquette, and its sources. – International rules for meetings and interviews. – General elegance and lifestyle. • Gathering information and PR writing: – Write for public relations and distinguish it from other types of writing. – Briefing in writing and reaching the goal. – Write for various media. • Social responsibility: – Definitions of social responsibility. – Stakeholder theory. – Global development of social responsibility. • Dealing with the media: – How to access the media and deal with it. – Conduct interviews and follow-up. What will the trainee receive at the end of the course? Diploma Training from International Academy of arts , creativity and media  

Training Diploma in Public Relations https://lnkd.in/de9RNkja Description: Taking a public relations course can provide you with the necessary skills and knowledge to excel in this dynamic field. From developing strong communication skills to understanding the power of media and crisis management, a public relations course offers a comprehensive education that can benefit professionals at all stages of their careers. Additionally, building a strong professional network and staying updated on industry trends will further enhance your chances of success. So, if you are considering a career in public relations or looking to enhance your existing skills, consider enrolling in a public relations course today. Content: • Introduction to public relations: – Maintain ongoing relationships. – Dealing with a negative reaction. – Develop public relations plan. • Image building: – Scientific concepts of mental image. – Components of the mental image. – Link the concepts of mental image with vision and mission of institution. • Organizing conferences and events: – Plan conferences and events of all types. – Use checklists. – Organize meetings via web. • Organizational communication skills: – Build communication with the internal and external public. – Build and implement a communication plan. – Evaluation and results. • Planning and management for media campaigns: – Importance of planning media campaigns. – Communicate effectively with the press. – Organize and launch a media campaign. • Crisis media management: – Identify all types of crises and how to manage them. – Media interview skills with the public in crisis times. – Mechanism of public relations in crisis times. • Etiquettes and protocol: – Concept of international etiquette, and its sources. – International rules for meetings and interviews. – General elegance and lifestyle. • Gathering information and PR writing: – Write for public relations and distinguish it from other types of writing. – Briefing in writing and reaching the goal. – Write for various media. • Social responsibility: – Definitions of social responsibility. – Stakeholder theory. – Global development of social responsibility. • Dealing with the media: – How to access the media and deal with it. – Conduct interviews and follow-up. What will the trainee receive at the end of the course? Diploma Training from International Academy of arts , creativity and media  

As 2024 gradually comes to an end, I would like to take a moment to reflect on the major events that have occurred in my life this year and express my gratitude to those who have played a significant role in my journey. - I began service at my PPA in January and completed the entire NYSC program in October. I have never been happier; it felt like a burden was lifted from my shoulders! 😅 - In March, I joined YD Company as a PR intern to learn about the PR landscape, particularly its role in the event planning industry. I am now a PR Associate! A big shoutout to my team leads, MaryAnn Godfrey and Bankole Oluwatomiwa ANIPR, as well as my fellow team members, who have been instrumental in my growth within the company. - I want to give a special thanks to my boss, Dr. Yetty Ogunnubi CIM MCIM, who has consistently looked out for my development and has supported and mentored me throughout my journey with YD and beyond. - As part of the Public Relations team at YD, I had the opportunity to work on several exciting events, including The Lagos Leather Fair, Hive by Providus by ProvidusBank, the Science of Trade Conference, Global Tech Africa, the Africa Creative Market Global, and the Arivla Asoebi Party & Fashion Show. - This year, I finally completed my Google Project Management Professional Certificate. I can hardly believe it took me over a year to finish that learning path! 😂 Motivated by this achievement, I immediately enrolled in and completed the Digital Marketing Professional Certificate from Google. - I also participated in Cohort 6.0 of the Online Digital Marketing Boot Camp by DigifyNG, where I learned more about digital marketing and gained practical experience. Additionally, I was nominated to represent my cohort in the Young Laifer Award Competition, where Elizabeth Ibeh and I collaborated to tackle a live brief in less than three hours. A big shoutout to Florence Olubunmi Olumodimu, MBA, RTE, PMP, our Programs Manager, for all her effort and support to help us grow and reach the finish line in the boot camp. It was not easy! I would describe it as a long marathon with many hurdles! - To top it all off, I had the amazing opportunity to work with Queen Aderonke as a PR Associate and Assistant Show Producer for her program, Africa Fashion Week Nigeria 2024. In this role, I played a vital part in onboarding media partners and collaborating with the show producer to ensure the event ran smoothly. 2024 has challenged me beyond my capabilities, and I felt overwhelmed several times. Nevertheless, I have learned many valuable lessons, and I am excited and eager for what 2025 has in store! Wishing you all a Merry Christmas and a Wonderful New Year in advance! #MerryChristmas #HappyNewYear ___ Video Caption: representing my Boss, Dr. Yetty Ogunnubi, to receive the Award for Female Entrepreneur of the Year at the Global Entrepreneur Festival 2024.

Training Diploma in Public Relations https://lnkd.in/de9RNkja Description: Taking a public relations course can provide you with the necessary skills and knowledge to excel in this dynamic field. From developing strong communication skills to understanding the power of media and crisis management, a public relations course offers a comprehensive education that can benefit professionals at all stages of their careers. Additionally, building a strong professional network and staying updated on industry trends will further enhance your chances of success. So, if you are considering a career in public relations or looking to enhance your existing skills, consider enrolling in a public relations course today. Content: • Introduction to public relations: – Maintain ongoing relationships. – Dealing with a negative reaction. – Develop public relations plan. • Image building: – Scientific concepts of mental image. – Components of the mental image. – Link the concepts of mental image with vision and mission of institution. • Organizing conferences and events: – Plan conferences and events of all types. – Use checklists. – Organize meetings via web. • Organizational communication skills: – Build communication with the internal and external public. – Build and implement a communication plan. – Evaluation and results. • Planning and management for media campaigns: – Importance of planning media campaigns. – Communicate effectively with the press. – Organize and launch a media campaign. • Crisis media management: – Identify all types of crises and how to manage them. – Media interview skills with the public in crisis times. – Mechanism of public relations in crisis times. • Etiquettes and protocol: – Concept of international etiquette, and its sources. – International rules for meetings and interviews. – General elegance and lifestyle. • Gathering information and PR writing: – Write for public relations and distinguish it from other types of writing. – Briefing in writing and reaching the goal. – Write for various media. • Social responsibility: – Definitions of social responsibility. – Stakeholder theory. – Global development of social responsibility. • Dealing with the media: – How to access the media and deal with it. – Conduct interviews and follow-up. What will the trainee receive at the end of the course? Diploma Training from International Academy of arts , creativity and media  

Training Diploma in Public Relations https://lnkd.in/de9RNkja Description: Taking a public relations course can provide you with the necessary skills and knowledge to excel in this dynamic field. From developing strong communication skills to understanding the power of media and crisis management, a public relations course offers a comprehensive education that can benefit professionals at all stages of their careers. Additionally, building a strong professional network and staying updated on industry trends will further enhance your chances of success. So, if you are considering a career in public relations or looking to enhance your existing skills, consider enrolling in a public relations course today. Content: • Introduction to public relations: – Maintain ongoing relationships. – Dealing with a negative reaction. – Develop public relations plan. • Image building: – Scientific concepts of mental image. – Components of the mental image. – Link the concepts of mental image with vision and mission of institution. • Organizing conferences and events: – Plan conferences and events of all types. – Use checklists. – Organize meetings via web. • Organizational communication skills: – Build communication with the internal and external public. – Build and implement a communication plan. – Evaluation and results. • Planning and management for media campaigns: – Importance of planning media campaigns. – Communicate effectively with the press. – Organize and launch a media campaign. • Crisis media management: – Identify all types of crises and how to manage them. – Media interview skills with the public in crisis times. – Mechanism of public relations in crisis times. • Etiquettes and protocol: – Concept of international etiquette, and its sources. – International rules for meetings and interviews. – General elegance and lifestyle. • Gathering information and PR writing: – Write for public relations and distinguish it from other types of writing. – Briefing in writing and reaching the goal. – Write for various media. • Social responsibility: – Definitions of social responsibility. – Stakeholder theory. – Global development of social responsibility. • Dealing with the media: – How to access the media and deal with it. – Conduct interviews and follow-up. What will the trainee receive at the end of the course? Diploma Training from International Academy of arts , creativity and media  

Training Diploma in Public Relations https://lnkd.in/de9RNkja Description: Taking a public relations course can provide you with the necessary skills and knowledge to excel in this dynamic field. From developing strong communication skills to understanding the power of media and crisis management, a public relations course offers a comprehensive education that can benefit professionals at all stages of their careers. Additionally, building a strong professional network and staying updated on industry trends will further enhance your chances of success. So, if you are considering a career in public relations or looking to enhance your existing skills, consider enrolling in a public relations course today. Content: • Introduction to public relations: – Maintain ongoing relationships. – Dealing with a negative reaction. – Develop public relations plan. • Image building: – Scientific concepts of mental image. – Components of the mental image. – Link the concepts of mental image with vision and mission of institution. • Organizing conferences and events: – Plan conferences and events of all types. – Use checklists. – Organize meetings via web. • Organizational communication skills: – Build communication with the internal and external public. – Build and implement a communication plan. – Evaluation and results. • Planning and management for media campaigns: – Importance of planning media campaigns. – Communicate effectively with the press. – Organize and launch a media campaign. • Crisis media management: – Identify all types of crises and how to manage them. – Media interview skills with the public in crisis times. – Mechanism of public relations in crisis times. • Etiquettes and protocol: – Concept of international etiquette, and its sources. – International rules for meetings and interviews. – General elegance and lifestyle. • Gathering information and PR writing: – Write for public relations and distinguish it from other types of writing. – Briefing in writing and reaching the goal. – Write for various media. • Social responsibility: – Definitions of social responsibility. – Stakeholder theory. – Global development of social responsibility. • Dealing with the media: – How to access the media and deal with it. – Conduct interviews and follow-up. What will the trainee receive at the end of the course? Diploma Training from International Academy of arts , creativity and media  

Training Diploma in Public Relations https://lnkd.in/de9RNkja Description: Taking a public relations course can provide you with the necessary skills and knowledge to excel in this dynamic field. From developing strong communication skills to understanding the power of media and crisis management, a public relations course offers a comprehensive education that can benefit professionals at all stages of their careers. Additionally, building a strong professional network and staying updated on industry trends will further enhance your chances of success. So, if you are considering a career in public relations or looking to enhance your existing skills, consider enrolling in a public relations course today. Content: • Introduction to public relations: – Maintain ongoing relationships. – Dealing with a negative reaction. – Develop public relations plan. • Image building: – Scientific concepts of mental image. – Components of the mental image. – Link the concepts of mental image with vision and mission of institution. • Organizing conferences and events: – Plan conferences and events of all types. – Use checklists. – Organize meetings via web. • Organizational communication skills: – Build communication with the internal and external public. – Build and implement a communication plan. – Evaluation and results. • Planning and management for media campaigns: – Importance of planning media campaigns. – Communicate effectively with the press. – Organize and launch a media campaign. • Crisis media management: – Identify all types of crises and how to manage them. – Media interview skills with the public in crisis times. – Mechanism of public relations in crisis times. • Etiquettes and protocol: – Concept of international etiquette, and its sources. – International rules for meetings and interviews. – General elegance and lifestyle. • Gathering information and PR writing: – Write for public relations and distinguish it from other types of writing. – Briefing in writing and reaching the goal. – Write for various media. • Social responsibility: – Definitions of social responsibility. – Stakeholder theory. – Global development of social responsibility. • Dealing with the media: – How to access the media and deal with it. – Conduct interviews and follow-up. What will the trainee receive at the end of the course? Diploma Training from International Academy of arts , creativity and media