We're excited to share that our CEO and Founder, Jacek Chrusciany, has just published the second article in his "Pathways to Transparent Media" series on the Association of National Advertisers (ANA) platform. 📢
In "The Growing Complexity of Today’s Media Buying " Jacek dives deep into the evolving role of media buyers in the digital age, addressing the intricate challenges and immense opportunities in today’s advertising landscape. From navigating diverse ad platforms to ensuring brand safety and budget efficiency, this article is a must-read for anyone involved in media buying or digital marketing.
Key Takeaways
📚 Invest in Education - Understanding the complexities of various platforms is crucial.
🧠 Change the Mindset - Integrate media buying into broader digital marketing strategies.
🛠 Leverage Advanced Tools - Centralize control and adapt to new advertising norms and tools.
As Jacek highlights, "Those willing to delve into those complexities and understand and employ the right strategic tools can drive meaningful brand success with flawless, impactful campaigns."
Read the full article here: https://lnkd.in/d6TcyEPs
#DigitalMarketing #BrandSafety #TransparentMedia
Marketing Coordinator, Account Manager
2moInstructions extremely unclear! You shouldn't be required to make a new account to register for this exam. Not only that but I need to create a "Fake" business to access this? Some of the clickable links direct to a blank screen and "502 Error."