Tim Foster’s Post

Where are brands and sponsors spending their budgets in 2024? What are the biggest challenges facing sports marketers in this epic year of sport? You'll find the answers in the new report from Genius Sports... #sportsmarketing #sponsorship #sportsadvertising

🆕 We surveyed marketing leaders at 100 brands – from Nike, McDonald's and Visa to Samsung Electronics and PepsiCo – to uncover the winning strategies and innovative tactics that will define sports marketing success in 2024. ❓ Where are brands spending their budgets right now? What are the biggest challenges facing sports marketers today? And what channels present the biggest opportunity ahead of an exciting sporting summer? 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 💡 𝟴𝟮% of brands say awareness is a primary objective when targeting sports fans 💡 𝟳𝟴% don’t yet have a first-party data strategy for fans, but 𝟰𝟮% say it's a top priority 💡 𝟱𝟮% of brands say that social media engagement is a key measure of sports sponsorship success Read now. #sportsadvertising #sportsfans

💡 𝟱𝟯% of brands say that targeting the right audience is the biggest challenge they face when running sports campaigns 🗣 "Improving our targeted media around sports events" was the focus for one brand's increased budget in 2024 💡 𝟳𝟴% don't yet have a first-party data strategy for sports fans, but 𝟰𝟭% see it as a top priority 🗣 "We need to redesign our post-cookie strategy", one brand said In an exclusive new report, we uncover the boldest strategies, most important challenges and hottest trends that marketing executives at some of the world's biggest brands are deploying to target fans in this unique year for sport. 🏆 Download our 𝗦𝗽𝗼𝗿𝘁𝘀 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟰 to learn which sporting events will gather the most marketing attention, how first-party data is fast becoming a number one priority, and how running an omnichannel targeting strategy provides a winning formula when it comes to the modern sports fan. 👇 #sportsadvertising #sportsfans

Social media is a game-changer for sports marketing, offering brands a powerful platform to connect with fans, boost engagement, and drive loyalty. Harness the power of social media to keep fans updated, entertained, and connected to their favourite teams and athletes. ⁠ ⁠ #SportsMarketing #Canada #SocialMedia #FanEngagement #DigitalMarketing #SportsFans #MarketingStrategy⁠

Dive into our latest survey results to uncover key insights that will define sports marketing success in 2024! Discover where brands are investing, the challenges they're facing, and the top opportunities ahead of an exciting sporting summer. Read now to stay ahead of the game.

5.2 billion. Was the live match cumulative event audience of the last EURO football tournament. With such huge audience opportunities, brands should now start planning for UEFA EURO 2024. It’s important to have a proactive rather than reactive or last minute strategy for EURO 2024, if brand #KPI’s are to be successfully achieved. At Football Media we’ve created and secured full EURO 2024 advertising and marketing plans for some clients as early as the beginning of #Q1 This will enable our clients to benefit from early inventory opportunities and building of audience data segments, that will be fully ultlized during EURO 2024, to achieve objectives. #footballmedia #euro2024 #brands #strategy #agency #advertising #sponsorship #activation

If you are a #smallbusiness , every penny counts when it comes to your marketing activities. Although with their limited budgets, SMEs might find #performancemarketing particularly beneficial- as it serves immediate impact and measurable Return on Investment (ROI), BUT the long term benefits of brand awareness campaigns in the arena of Sports cannot - and should not- be overlooked. Your one strategic move in sports advertising can not only elevate your #brandvisibility but also align your brand with the nation’s cricketing fever, resulting in a surge in user base and revenue. The recent campaigns by My11Circle for the #IPL 2023, demonstrated significant success in terms of fan engagement and visibility. Their “Locker Room Stories” campaign, aimed at connecting fans with their favorite cricketers’ personal lives, garnered over 23.5 Million views across social platforms. This shows the substantial impact that #sportsmarketing , particularly in cricket, can have in terms of reaching and engaging with a wide audience. Want to know more benefits of advertising in sports? Swipe! #sportsmarketing #smes #smallbusinessmarketing

⚽ | FOOTBALL BENCHMARK: SPORTS GO SOCIAL! The relationship between #sport, fandom, and technology has evolved significantly over the past decades, transforming how fans engage with their favorite teams and players. This evolution has been driven largely by advancements in #digitaltechnology and the proliferation of #socialmedia platforms, which have become integral to the sports industry. The 2023/24 football season’s social media trends, carried out by Football Benchmark, provide a case study of these dynamics, highlighting how digital engagement shapes modern sports culture. #sportech #insight #report 📰 ⬇️

Explore a unique way to reach geo targeted audience by showcasing your brand across hundreds of sports events at domestic level! Get in touch with us to know more . Contact us at - contact@sportvot.com #sports #sportsmarketing #advertising #branding #sportssponsorship #geotargeting #SportVot Shubhangi Gupta | Sidhhant Agarwal | Yash Bhagwatkar | Arnab Mitra | Manoj Padmanabhan

Do you use Ad Block?... You're not alone: More and more people are avoiding ads on content, making it increasingly difficult for brands to reach their target audience. That's why integrated sponsorships with sports teams and leagues are becoming even more vital to the success of marketing campaigns. Want to learn more about sports sponsorships and how your brand can best activate and/or measure their success? Nielsen can help, let's connect. #marketing #sportsponsorship #digitalmarketing #sportsbusiness #smsports