Tim Xenos’ Post

Unpacking the Beverage Industry: What can Subway's recent switch from Coca-Cola to PepsiCo teach us? The industry landscape is shifting, with major players like Dunkin' Donuts also making similar moves. In just 18 months, PepsiCo has secured pouring rights in three of the top five restaurant chains, signaling a dynamic shift in the beverage market. What does this mean for your business? At the very least, that large chains aren't hesitating to change suppliers and that beverage companies are aggressively pursuing market share. To delve deeper into the implications of such transitions and learn how to navigate them effectively, check out our latest article: What Subway’s Switch to Pepsi Means for the Industry? https://loom.ly/HPfvmaw

What’s in a name? For Dunkin’, a lot! When Dunkin' Donuts became Dunkin’, it wasn’t just a name change… It was a smart move that led to its BIG success. By dropping “Donuts,” Dunkin’ focused on coffee and other beverages, appealing to health-conscious customers. This refresh revitalized Dunkin’s image, positioning it as a top choice for coffee, smoothies, and breakfast sandwiches. The results? Dunkin’ saw a 5% boost in annual revenue, especially from beverage sales. The rebrand attracted younger customers and supported global expansion. With modern store designs and a delicious menu, Dunkin' demonstrated how effective rebranding can lead to success. "Branding is the art of differentiation,” and this rings true for Dunkin’. Their strategy allowed them to stand out from competitors and thrive in the fast-food and beverage market. 🍩 Have a rebranding example that wowed you? Share it in the comments! #Dunkindonuts #Marketing #Strategy #SmallBusinesses #SmallBusinessOwners #Sbm #SmallBizMarketing

It is Super Bowl weekend. Here are some interesting facts about the economic impact of this event: ✅ 77% of Americans are estimated to tune in to Super Bowl LVIII. ✅ Total spending by American consumers on the Super Bowl is estimated to reach about $17.3 billion, with 80% dedicated to food and beverage. ✅ The average household is estimated to spend $86.04 on gameday essentials. ✅ Super Bowl LVIII is expected to bring an additional estimated 150,000 people to Las Vegas. ✅ During Super Bowl weekend in Arizona, hotels saw a 90% occupancy rate and generated over $91 million in room revenue. ✅ 200,000 passengers traveled through Sky Harbor International Airport the Monday after the Super Bowl, marking the single busiest day in the airport’s history. ✅ The Super Bowl drives beer sales about 20% above average nationally. Retailers in San Francisco and Kansas City can expect a 10-20% increase in beer sales during the Super Bowl. ✅ Wings, pizza, salsa, dips, and spreads are top items for Super Bowl watch parties. ✅ 11.2 million pounds of potato chips are expected to be consumed during the game. As you can see, the Super Bowl is clearly a money-printing machine for many small businesses who know how to capitalize on it. However, to capitalize successfully on it, good forecasting and planning are required to make sure that you are generating profit and not just revenue. For example, some areas that small businesses should be forecasting and planning on are: 💡Pricing 💡Cost control 💡Inventory management 💡Marketing ROI, and 💡Customer retention What strategies do you think small businesses can implement to effectively capitalize on events like the Super Bowl and ensure profitability? Share your insights and experiences in the comments below! #SuperBowl #SmallBusiness #Profitability

Unpacking the Beverage Industry: Navigating a switch in soft drink suppliers can seem daunting, especially when considering its impact on profitability within the QSR industry. However, recent shifts by major players like Subway, transitioning to Pepsi across 20,000 locations, demonstrate that change is not only possible but can also be beneficial. These industry shifts, including Dunkin' Donuts' move involving roughly 10,000 outlets, highlight a growing trend: the importance of choosing a beverage partner that aligns with your business goals and understands your needs. At Enliven, we facilitate these transitions by ensuring your beverage choices support your strategic objectives, fostering a mutually beneficial relationship with suppliers. Change can be a positive force in the beverage industry, leading to improved partnerships and enhanced business outcomes. Learn more about what these significant industry shifts mean for your business and how to navigate them effectively at What Subway's Switch to Pepsi Means for the Industry. https://loom.ly/HPfvmaw #beverageindustry #pouringrights #beveragedeal #beverageagreement

🍟 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗲 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱’𝘀 𝗺𝗼𝘀𝘁 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗳𝗼𝗼𝗱 𝗺𝗲𝗻𝘂𝘀? McDonald's 𝗻𝗲𝘄 𝘀𝗽𝗶𝗻-𝗼𝗳𝗳 𝗵𝗮𝘀 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿! Beyond business expansion, tapping into the 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘁𝘆 𝗱𝗿𝗶𝗻𝗸𝘀 𝗱𝗼𝗺𝗮𝗶𝗻 with recent spin-off CosMC's Menu represents a move into a new consumer niche - calling for a careful balance between strategic decisions: 🔍 𝗣𝘂𝗯𝗹𝗶𝗰 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 — CosMc's seamlessly extends the McDonald's legacy with its distinct name and logo, which shortcuts the need build a brand from scratch. 🧬 𝗣𝗿𝗼𝘅𝗶𝗺𝗶𝘁𝘆 𝘁𝗼 𝗰𝗼𝗿𝗲 — While exploring a new market segment, CosMc's remains grounded in the food industry McDs knows so well. 💼 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗹𝗲𝘃𝗲𝗹 — McDonald's maintains full ownership and financial control, ensuring them to steer the course and capitalise on the opportunities CosMc’s finds. Counting on McDonald's popularity among Gen-Z, their buzzy new concept is a direct challenge to coffee giant Starbucks - showcasing their potential in setting a precedent for consumer habits and future industry business models. 🥤 Cheers to CEO Chris Kempczinski and the teams at McDonald's & CosMC's Menu with their innovative move into the specialty beverages market! Want to explore more corporate spin-offs examples? Download our full “𝟮𝟬 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗦𝗽𝗶𝗻-𝗼𝗳𝗳 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀” report. Link in the comments below👇🏻 Feel free to share your thoughts and insights in the comments! 💬 #McDonalds #CosMcs #SpinoffStrategies #CorporateVenturing #CorporateInnovation #NewMarkets

Unpacking the Beverage Industry: What are the key priorities for driving growth and value in beverage negotiations?🎯 Scott Johnson, our Executive Vice President of Strategy and Development, brings invaluable experience from his decades in the beverage industry, having worked with and competed against giants like Coke, Pepsi, and Keurig Dr Pepper. His deep understanding of beverage contracts, coupled with strong industry connections, positions Enliven to offer unparalleled expertise and strategic advice to our clients. Scott focuses on leveraging these relationships and insights to deliver exceptional value and growth for our partners. Explore more on our blog: https://loom.ly/O0q0Q0w #BeverageConsultant #FoodAndBeverageConsultant #BeverageIndustryConsultants #beverageindustry

𝐐𝐒𝐑 𝐒𝐭𝐢𝐧𝐠𝐢𝐧𝐞𝐬𝐬? 𝐕𝐚𝐥𝐮𝐞 𝐢𝐬 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐂𝐫𝐚𝐯𝐢𝐧𝐠 🤔    Consumers are feeling the pinch, and quick-service restaurants (QSRs) are feeling the heat. 😑 Big names like Starbucks, McDonald's, and Yum Brands missed earnings expectations due to a shift in consumer behavior.   😯 𝐖𝐡𝐲 𝐭𝐡𝐞 𝐬𝐥𝐮𝐦𝐩? While higher menu prices were initially accepted due to rising grocery costs, consumers, especially lower-income folks, are pulling back as grocery prices stabilize.   𝐓𝐡𝐞 𝐛𝐫𝐢𝐠𝐡𝐭 𝐬𝐩𝐨𝐭𝐬? Restaurant Brands International (Burger King, Popeyes) and Domino's delivered solid results. Their secret sauce? Value!   Burger King: Enticing deals like the $5 duo and $2.99 wraps drove sales. Domino's: Memorable offers like the "emergency pizza" boosted loyalty program membership and sales. 𝐓𝐡𝐞 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲? 😀 Businesses need to get creative. It's not just about the lowest price, it's about offering innovative and memorable value to win over budget-conscious consumers.   𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐬 𝐨𝐧 𝐩𝐫𝐨𝐯𝐢𝐝𝐢𝐧𝐠 𝐯𝐚𝐥𝐮𝐞 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬? 🤔 #QSRValue #ConsumerBehavior #InnovativeOffers #CustomerLoyalty #BudgetFriendlyDeals #CreativeMarketing

From making cocktail concoctions in my kitchen and getting hung up on by investors to winning Best Beverage from the biggest grocery distributor in the US... My biggest hope is that young entrepreneurs will read this and use my story to fuel their fire With this concept that I created in my own kitchen, investors laughed at me. I was rejected over 100 times trying to get this off the ground in early 2020 I got every excuse in the book - people don't make enough cocktails at home, people won't enjoy drinking powders, there's no way to make these taste good enough, you'll never work your way into people's purchasing routine, the list goes on.. Here we are just 3 years since launch, the #1 cocktail on Amazon, #1 mocktail on Amazon, working with partners like JetBlue, Walmart, QVC, Paris Hilton, Ellen etc. etc. etc., and now winner of the biggest grocery distributor's best trending beverage award For anyone following my journey, I hope it’s clear this isn't just wishful thinking anymore What’s been most important to me is gaining the reputation of someone that exceeds goals and overdelivers. With 3 years worth of doing just that, I'm hoping I've started to earn that title That trend isn't stopping anytime soon. And the crazy thing is that this is still just the beginning I was in awe when we won the Golden Ticket to even get a chance to distribute with KeHE, I could have never guess that in just 14 months we'd could edge out the entire beverage category So honored that Craftmix not only was nominated but WON KeHE's 2024 On Trend Sips Award It was the most important award we’ve ever won in my life and I wasn't even there to accept it! Special thanks to Daniel Incropera, MBA and Sarah Renn for taking home the gold! And special thanks to KeHE Distributors and Julie Terrazzino for being the best coach, cheerleader, team captain, and mentor we could ever ask for #entrepeneurship #awardwinning #craftmix #cocktails #mocktails #cpg 

McDonald's Now Offering Krispy Kreme Donuts! 🍩     McDonald's's inclusion of Krispy Kreme donuts on its menu underscores their commitment to diversification and seizing untapped market opportunities. By venturing beyond their traditional offerings and partnering with Krispy Kreme, McDonald's not only satisfies consumer cravings for variety but also showcases agility and foresight in adapting to evolving customer preferences.   This collaboration highlights the significance of strategic alliances in unlocking fresh growth prospects and maintaining a competitive edge in an ever-changing environment. This also emphasizes the importance for businesses to adapt, pivot, and identify white space in the market to thrive.   Moreover, this partnership isn't just a lucrative opportunity for McDonald's; it also holds substantial promise for Krispy Kreme. The mere announcement spurred a remarkable 40% surge in Krispy Kreme's stocks, affirming the immense potential of this collaboration.   As professionals, let's draw inspiration from McDonald's bold initiative and proactively embrace change, explore novel opportunities, and foster innovation within our respective industries.

Unpacking the Beverage Industry. Brand building is just as important as selling products for the beverage companies. In order to sell millions of units of product each day, the beverage companies need to capture the attention of a large number of consumers. Because of this, your audience is extremely valuable to them. As beverage industry consultants, marketing the beverage companies products within your facilities is just one way we can help you save 20% or more on your next beverage deal. Learn more about why you should hire a beverage consultant here https://lnkd.in/gJ4DNsWk #beverageindustry #beverage #negotiations #expertise #beveragedeal #beverageagreement #exclusivepouringrights