Get UNHINGED. Campaigns that are a total 180 are the most fun to launch. Like this one ⬇ I built a campaign to promote a digital team pack (skins) for a pro esports team, KOI. We kicked it off with what I can only describe as "monster truck rally commerical taped on a VHS from 1992." And yes, it worked! We followed up through the 60 day flight with some 90's action movie posters and giveaways from the KOI players accounts. The point? It's ok to get weird with it. Your audience knows when you're just trying to have some fun. #marketing #socialmedia
Timothy Skau’s Post
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