Times Higher Education’s Post

Recruiting transfer students is a difficult task as they have multiple personas with varying goals. They are hard to recruit because they are not found in any one concentrated location like traditional students in high schools.   The complexity around transfer student recruitment means colleges and universities need to ensure their marketing, communications, and recruitment are tuned to the needs of the transfer students.  Missing a step with this audience means the student will move to the next school that will rise to their needs. The school that serves these students best are the champions. Quick Tip: Dial in your personas!  •Identify the Intended Audience (e.g., Transfer students) • Identify the Demographic Framework for this segment based on data from interviews, CRM data, research/surveys, or other (e.g., Age, educational history, residence, career, educational goals, etc.) • Title the Audience Persona Segment (e.g., Transfer, Adult Learner, etc.) • Identify Persona Attributes (e.g. Do they like to camp, shopping or animals) 🐕 Want more great stuff like this? Join my email list - https://lnkd.in/gxMAFQaw. Receive a couple emails per month with quick to read tips on higher ed marketing, communications, and a whisper of recruitment strategies. 😁 #higheredmarketing #higheredcommunications

All the news you missed in international student recruitment in Q4 2023. From global enrollment trends to social media platform know-how, catch up now. https://hubs.ly/Q02dt2g80

Even the top five discoveries listed in the #RNL's Executive Summary for its 2024 Online Student Recruitment Report are worth investing in! I’m especially intrigued by number 2! How about you? I can’t wait to read the other 50 findings in the report....requesting the full report now! Discover five interconnected strategies for online student recruitment and enrollment from RNL’s full report 1.        Investing in the recruitment process 2.        Positioning your programs to address aspirations and concerns 3.        Strengthening marketing strategies with search engine optimization 4.        Creating programs and courses that students want 5.        Adding artificial intelligence to align with student expectations #higeredmarketing, #enrollmentmarketing, #Baylor #higheredrecruitment #studentrecruitment

🌟 Harnessing Social Media for Student Recruitment Success 🌟 In today's digital world, social media is more than just a tool for connection—it's a powerful platform for attracting and engaging prospective students. Let’s explore how to effectively use social media to boost your student recruitment efforts! 🎓 Building Authentic Connections: Social media allows you to connect with students on a personal level. By sharing authentic stories, student experiences, and campus life, you can create a genuine connection that resonates with prospective students. 📱 Targeted Outreach: With social media, you can reach specific demographics and tailor your messaging to their interests and needs. Utilize targeted ads and personalized content to ensure your message reaches the right audience at the right time. 🌟 Showcasing Campus Culture: Give students a glimpse into your institution's unique culture. Share videos, photos, and stories that highlight what makes your campus special, from academic achievements to extracurricular activities and community events. 📈 Engaging Content: Create engaging and interactive content, such as Q&A sessions, virtual tours, and live events. Encourage current students and alumni to share their experiences and provide insights to prospective students. 💬 Two-Way Communication: Social media is a great platform for real-time engagement. Respond to inquiries, participate in conversations, and provide timely updates to keep prospective students informed and excited about your institution. 🚀 Ready to Boost Your Recruitment Efforts? Let’s Collaborate! 🚀 Reach out today (WhatsApp +91-9128634164) to discover how we can help you leverage the power of social media to attract and engage prospective students. Together, we’ll create a dynamic social media strategy that drives enrollment and showcases the best of what your institution has to offer. #HigherEdMarketing #SocialMediaStrategy #DigitalEngagement #EducationMarketing

Mystery Shopping for Higher Ed We worked with a community college to revitalize their program pages and general website user experience, with the goal of increasing enrollment. Before we even analyzed a page of content for tone, voice, and calls-to-action, we conducted a series of high-level mystery shopping exercises across the various touch points of the application process. We called the listed phone numbers, emailed the suggested addresses, and clicked the directed buttons on program and campaign pages. Then we waited. 😶 In almost every pathway, we didn’t get the response the college intended. For example, we received generic form letters instead of collateral related to the intended majors we listed in our requests. And in some cases, we didn’t get a return call, text, or email at all. Needless to say, our client was shocked to find these gaps in their meticulously planned process. But as in any business, if you don’t know what’s broken, you can’t fix it. 😜 Need Stamats to perform some mystery shopping on your recruitment flow? Check out our web pages to learn more about our services, https://lnkd.in/gQVVqh3U

Parents and guardians undoubtedly have a huge impact on student decision making. HE Professional explores how HE marketing teams can tailor recruitment campaigns to appeal to their concerns: https://lnkd.in/eqcyZaAa #highereducation #marketing #highereducationmarketing #studentrecruitment #university

🤖Should you be using #AI in your student marketing? Which social media platforms should you prioritise in your marketing strategy? How should you lay out your emails to prospective students? The answers to these questions might surprise you! Today, on the EAIE Blog, Francesca Fitzsimmons uses quantitative student data to bust 5 student recruitment myths: https://lnkd.in/euhu_VCJ

I have been in the international student recruitment and digital marketing for the best part of a decade. I used to manually put together competitor analysis information every year, to check their tuition fee, program duration, English entry requirements, their ranking status and new campus location. Competitor analysis is a key ingredient for institutions looking to form a data-informed recruitment strategy and pricing strategy. As an International Recruitment Director or Marketing Director, imagine to have your key questions addressed:  - Which other programs do students look at after they visit our program page? - How do our programs compare against the competing programs in terms of tuition fees, rankings, and entry requirements, in eyes of international students?   In the competitive landscape for international student recruitment, data-driven decision-making is essential. Studyportals provides a competitive edge with predictive analytics and real-time data based on the search behavior of over 55 million students annually.   Please get in touch with me, if you are curious to explore your competitor analysis data with me over a virtual coffee. #data #actingoninsights  

#SocialMediaMonday - Hands up if your institution’s social posts are redirecting to specially designed landing pages for international students (for tracking purposes and specific calls-to-action). If not, read this ICEF Monitor article explaining why you should. #intled

It’s common to hear of colleges that provide dual enrollment programs but have a particularly low matriculation yield after these students graduate from high school. This confounding situation can leave recruitment teams baffled, and sometimes dismissive, about enrolling this specific group. What if we applied some marketing muscle to these students? What if we put together a specific marketing and recruitment plan to encourage dual enrolled students to consider matriculating at your college? And what if we put some strategic numbers and goals around this plan to help us measure results in years one, two, and three?   What would recruitment of dual enrollment students look like then? Could it be less frustrating and more rewarding? Adding these students to your incoming class can make a big difference, especially if you find enrollment declining. Not sure where to start? We can help.  😊 #higheredmarketing #highereducationmarketing #Stamats Interested in reading more on dual enrollment? We have you covered.  Check out some of our blogs about dual enrollment marketing and communications. https://lnkd.in/gjvNWRps