It's fascinating to witness the shift in consumer preferences and the power of effective storytelling in shaping brand success.
You may not have been paying attention, but Modelo is now America’s top selling beer. You read that right! Budweiser has taken a backseat for the first time in a long time. • The power of marketing and storytelling strikes again. I love to see it. Here are my thoughts on Modelo’s incredible run.
Well said! A robust online presence is indeed key to elevating our brand in the digital world.
If your online presence is not exceptional, your short and long term success is already in jeopardy. How seriously are you taking your website and/or your online store’s presence? If you’re still searching for online success, it’d be my pleasure to hop on a Zoom. Let’s connect if we are not.
Our founder really got that right! Ben’s perspective on preparation, persistence and a willingness to grind is invaluable advice, especially to today’s graduate.
If you are one of the many 2024 college graduates looking to enter the job force over the next few months, you are likely going to find a great deal of competition for what you may hope will be your ideal first job. My Dad spent a solid decade running AAA pro sports teams and I’ve spent more time than that owning my own L.A. digital marketing agency, so I feel a kind of obligation to share the hard truth. Want some real world perspective? When my company was recently seeking to hire a junior member to our social media team, we were getting as many as 300 applicants a day for a position posted solely on LinkedIn…more than 5 applicants a minute when it first went up. Thinking of entering the sports world? Expect ratios that can be even more staggering. Hardly shocking. These are jobs so many of your peers are seeking, also. So what’s my advice? ✅ Prepare a great resume…hopefully you’ve already interned and/or worked in the general field to which you are applying during your college years. ✅ Know your stuff. You can’t help grow a client’s IG if your personal IG is mediocre at best. Study the industry and the company relentlessly before applying. Be super prepared before interviewing, if you are fortunate to get that chance. ✅ Be realistic. Your first job in sports will likely not be in the same stratosphere as where you hope to end up. You will not be working in the corner office for a respected digital agency to start. ✅ Be diligent. Be persistent. Be humble but confident. Be ready to outwork everybody and to outrun disappointment. And get ready to grind...to get and keep that job. I save sugarcoating for the other guys. Your diploma may look really good to your parents, but your future employer is only interested in one thing…how you can help them reach and exceed their goals. That’s true whether you went to an Ivy League school, a community college or no college at all. Do you have what it takes to stand apart from the pack?
The tournament indeed left a lasting impression. It's remarkable to witness these women athletes featured in various marketing campaigns.
Reflecting on the recent Women's NCAA Tournament finals, the numbers speak volumes. With a staggering viewership of 18.9 million and peaking close to 25 million, it's evident that the women's game captured the nation's attention. In comparison, the men's finals peaked at just over 14 million, marking a notable 4 million viewership difference. This outcome reaffirms my prediction: stars matter in American sports. The tournament featuring stars like Caitlin Clark, Dawn Staley, and Cardoso made the tournament one to watch. Their presence, coupled with the longer tenure of players in women's college basketball, created stronger connections amongst the players and fans. As we witness the impact of these talented athletes, it begs the question: can stars like Caitlin Clark propel the WNBA into a league that commands major ratings? The potential is certainly compelling, considering the significance of star power in driving viewership.
Standing out and being innovative are key in today's competitive landscape. These are valuable insights!
🔴 5 REASONS TO LEAVE BORING TO YOUR COMPETITORS 🔴 1. You’re better than that. Elevate your brand by moving beyond the ordinary and demonstrating your superior value. 2. Prospects can't tell one "boring" brand from another. Differentiate your brand to make it easily recognizable and memorable among a sea of sameness. 3. It helps a great deal to be considered innovative. Embrace and showcase innovation to position your brand as a forward-thinking leader. 4. Being bold motivates everyone you come in contact with. Use daring strategies to energize and motivate everyone from customers to collaborators. 5. Different yet excellent is a winning formula too few employ. Combine distinctiveness with excellence to create a rare and successful brand strategy.
Ensuring a strong market demand, conducting thorough research, and investing in a compelling brand are all crucial elements of building a successful business. Keep up the great content!
🚀 Don't become another statistic! Did you know that 60% of all businesses fail? Here are three quick tips to ensure yours doesn't: 1️⃣ Ensure there's a demand for your product/service. Don't assume it'll be a hit just because you think it's amazing. 2️⃣ Conduct thorough research, including consumer feedback from unbiased sources. Honest opinions are key to success. 3️⃣ Invest in your brand. Ensure it resonates with your target audience and communicates value effectively. Remember, success is within reach with the right strategies in place! 💡 _ #BusinessTips #Entrepreneurship #SuccessStrategies
It's crucial for companies to strike a balance between promotional content and engaging their audience authentically.
🔴 5 SOCIAL MEDIA MISTAKES TOO MANY COMPANIES MAKE 🔴 1. Everything they post feels like an ad. Companies often struggle with overly promotional content, which can alienate their audience instead of drawing them in. 2. They forget the goal is to engage the viewer. Focusing solely on sales pitches ignores the critical aim of fostering interaction and community. 3. They undervalue the importance of short-form video. Ignoring this powerful and engaging content format means missing out on a huge audience engagement opportunity. 4. Their posts are too often inconsistent with their brand. A lack of brand coherence across posts can confuse the audience and dilute brand identity. 5. They don’t post frequently enough. Infrequent posting can lead to decreased visibility and engagement, making it hard to build a loyal following. #socialmedia #engagenotsell #maximizeyouropportunities #thepowerofgreatposts
