There are few brands at the moment whose every single piece of content makes me stop scrolling.
SURREAL is one of them.
✨ Each slide pulls you into their story. It's impossible to stop because you're invested in what happens.
✨ Their tongue-in-cheek tone leaves me giggling and smiling at my desk. I love this sense of humour (which is great because, yes, I'm their target consumer).
✨ I don't feel like I'm being sold to, even when they're literally telling me to go buy their cereal.
It's easy to forget among all the strategising, planning and analysing that the best content is one that your target audience 👏 will 👏 actually 👏 stop 👏 to consume 👏
Crack what your audience enjoys, and you'll crack the content you need to create.
THE ROBOTS ARE TAKING OVER
But fear not.
The Surreal Department of Stopping The Robots has come up with a cunning plan to Stop The Robots.
As a thank you for saving the day, why not buy some cereal? It's the least you can do.
The future workplace is expected to evolve significantly, with changes in management responsibilities, the rise of remote work, and the integration of AI and technology. These shifts aim to enhance productivity, support mental health, and foster a more inclusive and flexible work environment.