Tim Hatari’s Post

Adidas AG is stepping up its game with its retro sneakers, particularly the Samba, Gazelle, Campus, and Handball Spezial shoes! This has led to a forecast upgrade for full-year operating profit, showing strong demand for core Adidas products. While the Samba remains popular, CEO Bjorn Gulden must watch out for oversaturation and potential shifts in consumer preferences. As Adidas continues to dominate the market, it must stay ahead of the curve and diversify its offerings to maintain its position. Gulden's strategy to maximise sales of the Samba may be reaching its peak, and he must keep an eye on competition from Nike and Puma in the Terrace-style shoe market. By expanding into other styles and product categories, such as running shoes, clothing, and non-denim items, Adidas can continue to ride the wave of success. Learning from Dr Martens' experience with falling out of favour, Gulden must stay trend-obsessed to ensure long-term profitability and share-price recovery. https://lnkd.in/djtzgg4a

The #EURO2024 outfitters and the team's FIFA ranking. ⚽ Sportswear brands Nike and Adidas have taken center stage as the official outfitters of some of the top-ranking European teams. Nike holds the upper hand, creating the kits for 4 out of the top 5 teams, based on FIFA rankings. Meanwhile, Adidas isn't far behind, aligning itself with several top-ranked teams. Puma has also made its appearance, partnering with some mid-ranked teams in the tournament. Hummel, although tied only with Denmark, stands proud as the Danes are just a step away from breaking into the top 20. Joma and Macron, their sponsored teams, find themselves at the middle and bottom of the FIFA ranking. The battle of brands in the EURO 2024 is as heated as the action on the field. Our latest blog post has all the details, including illustrative graphics to give you a complete picture. Check out the comments for the link to the post. P.S. Are you surprised to see only Nike and Adidas outfitting the top 10 teams? #SponsorshipSuccess #MeasurableFact #SportswearBrands #FootballKits #Sportsbusiness #Sportsmarketing

𝐍𝐢𝐤𝐞, 𝐀𝐝𝐢𝐝𝐚𝐬, 𝐚𝐧𝐝 𝐏𝐮𝐦𝐚: 𝐓𝐡𝐞 𝐓𝐨𝐩 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐫𝐚𝐧𝐝𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐒 𝐍𝐢𝐤𝐞 𝐑𝐞𝐦𝐚𝐢𝐧𝐬 𝐚𝐭 𝐓𝐡𝐞 𝐓𝐨𝐩 🏆 Nike continues to dominate the U.S. sportswear market, securing its place as the most popular sports brand due to its innovation and extensive athlete partnerships. 𝐀𝐝𝐢𝐝𝐚𝐬 𝐚𝐧𝐝 𝐏𝐮𝐦𝐚 𝐆𝐚𝐢𝐧𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐧𝐝 ⚽ Adidas and Puma follow close behind, with each brand strengthening its U.S. presence through collaborations and trendy sportswear, appealing to a younger demographic. Read more: https://vist.ly/3mke53x 💬 𝐖𝐡𝐢𝐜𝐡 𝐛𝐫𝐚𝐧𝐝 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐠𝐨-𝐭𝐨 𝐟𝐨𝐫 𝐬𝐩𝐨𝐫𝐭𝐬𝐰𝐞𝐚𝐫? Share below! 👇 #GOYALLO #Nike #Adidas #Puma #Sportswear #RetailTech #BrandLoyalty #SportsBrands #RetailInnovation

🆕 Sponsorship News: adidas and Mercedes-AMG PETRONAS Formula One Team Ink a Multi-Year Deal! 🏎️ Starting in 2025, the German sportswear brand will enter the motorsport industry with the German automaker, replacing PUMA Group as the team's athletic supplier. This is a significant sponsorship deal that includes apparel, footwear, and accessories. ⚽ Adidas lost its deal with the German Football Association last year, so securing this deal helps the brand to continue to diversify its reach to various markets. Look forward to seeing the Mercedes team in new threads this season! #WeAre #SmealSportsBusiness #F1 Source: https://lnkd.in/e8vn4YhC

Are you having trouble finding shoes that are not only stylish but also comfortable? Do you often feel frustrated with shoes that break down quickly or don't provide enough support? This is a problem that many people face, and it can interfere with your daily activities. Imagine if you could have a pair of shoes that not only look good but also offer maximum comfort all day long. The intrigue is, this is not just a dream.  Adidas Originals Handball Spezial may be the solution. These shoes are not only created with a classic and stylish design, but also use high quality materials that ensure durability and comfort. The main advantages of this shoe include: Iconic Design: This shoe combines classic elements with a modern twist that makes it suitable for a variety of fashion styles. Maximum Comfort: Made with high quality materials that provide support to your feet, reducing fatigue even when worn all day. Durability: It is long-lasting and a wise investment in the long run. With Adidas Originals Handball Spezial, you no longer have to compromise between style and comfort. These shoes offer both, ensuring you always look good without sacrificing comfort. Don't let shoe problems ruin your day anymore. Get the Adidas Originals Handball Spezial now at JD Sports https://invol.co/cll7qkd and experience the difference for yourself. #AdidasOriginals #HandballSpezial #StyleAndComfort #SportsShoes #LatestFashion

👟adidas enters motorsport with a partnership that unites two icons in one of the fastest growing sports undoubtedly connected with fashion at all levels (on and off tracks). 🏎️As Official Team Partner of the Mercedes-AMG PETRONAS Formula One Team, adidas will design and create a complete range, combining performance and style for the entire team, including drivers, mechanics and engineers. 🏁Throughout the 2025 season and beyond, adidas & the Mercedes-AMG PETRONAS Formula One Team will create a complete range of apparel, footwear and accessories for the entire team and its fanbase. As initiated some time ago with PUMA Group and Scuderia Ferrari, we may now be witnessing the emergence of a bold trend in partnerships between fashion-lifestyle brands and Formula 1, as well as other motorsports perhaps… #smartbusiness #formula1 #fashion #lifestyle #motorsports #collabs

Adidas has just released an interesting sneaker collection in collaboration with Doctor Strange. So, the collection showcases three distinct models: the Handball Spezial, Gazelle Indoor, and New York. Each has a symbol of one of the Mystical Sanctums engraved at the back.  (no, I am not explaining what these sanctums are if you haven’t seen the film) What’s cool? They’ve kept the look pretty low-key with a hint of that Marvel magic—like subtle colours mixed with some funky designs on the insoles and special symbols on the heels. Unlike those loud movie-themed collections we’ve seen before (remember the flashy Deadpool kicks and endless barbie collabs?), Adidas chose a more chilled route here. The colours are easy on the eyes, and the designs aren’t screaming "I came from a movie merch store!" This feels more like something you'd wear because you genuinely like the style, not just because you're a fan of the films. Even with this subtle approach, I do wonder if people are really going to go for these? What do you think? Is Adidas onto something great here, or is this just another drop in the vast multiverse of brand collabs? Info. Source: House of Heat #Adidas #Sneakers #Branding #DrStrange #Marvel

We're excited to announce that we've joined forces with BSN SPORTS to be LOVB's official service provider for our adidas athletic uniforms, apparel and footwear for our more than 1400 Club teams. The LOVB Club organization will be exclusively serviced by BSN SPORTS’ dedicated Club and Select Sales team, backed by 1,300 Sales Professionals, Volleyball Category Managers and its extensive network of sales support team members committed to elevating the athlete and coach experience. As we work to grow the sport of volleyball through our club and pro community, we are excited to partner with Varsity Brands’ BSN SPORTS division to build, support and elevate the sport together! Read more: https://lnkd.in/gxQA6H6G

#Sports_Apparel Market Expected to Grow at a notable CAGR During 2023–2032 https://lnkd.in/dbYqdQgS #Sports apparel refers to #clothing designed and worn specifically for sports and physical #activities. This #category of clothing is created with the specific needs of athletes and sports #enthusiasts in mind, considering #factors such as comfort, performance, and #style. adidas Nike PUMA Group Under Armour LULULEMON ATHLETICA USA INC Columbia Sportswear Company New Balance Athletics, Inc. Li Ning Company Limited VF Corporation #technologies #marketgrowth #innovationmanagement #consumergoodsandservices #sports

On, the Swiss sportswear brand backed by Roger Federer, is making significant strides against industry giants like Nike and Adidas. The company reported strong quarterly sales, driven by impressive growth in Asia and its apparel line. Despite supply chain challenges impacting earnings, On's stock is soaring as it capitalizes on competitors' struggles. With a growing roster of sponsored athletes and strategic partnerships, On is positioning itself as a leading sportswear brand, challenging the status quo and capturing a growing market share. On Front Office Sports Nike adidas #running #marathon #runningshoe Roger Federer Marc Maurer Martin Hoffmann David Allemann #paris Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024