Tim Johns’ Post

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Times change, fashion changes, and now it seems that Volvo Cars are no longer going to make estate cars. I had my first Volvo estate car in '92 and I've been faithful ever since. (Incidentally, do you remember those awful brainstorming sessions when you were asked if X was a car, what make would it be. It also used to be a favourite question in political focus groups. Car choice, some think, can act as a good indicator of our personality.) I chose my first Volvo at the time that I became a father for the first time. In those days they promoted an image of superior safety, just the kind of thing that appealed to a young Dad. But, unbeknownst to many, they were also seriously fast, so much so that in reality they were sports cars masquerading as safe family runarounds. But why did I stay with them for 30yrs? Brand loyalty or inertia? The truth is that many of us tend to be wary of change. With so many bewildering options we often get stuck in the paradox of choice. We tell ourselves that we've done our research and that we're making an informed selection but in reality it's often easier to stick to what we know. And, in most instances, we decide first with our hearts and then post-rationalise to justify our choice. It is one of the curious things about us: we may love having a choice but we often struggle to make it. And now that they are to stop making estate cars, that will mean fewer options. And having fewer options surely means having an easier choice. So, next time do I stick with Volvo and pick a non-estate version or go for an estate with another manufacturer? Hmm. Decisions, decisions... #choices #paradoxofchoice #change #coaching

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Jason Nisse

Founder at The Nisse Consultancy

1y

My younger son was born in our Volvo estate

Alistair Smith

Strategic communications and issues management. Reputation campaigns. Employee engagement, purpose and values. Linklaters. Ex-Barclays. Ex-EY.

1y

If you fall into the category of car owners who are not very interested in cars, then I think it makes perfect sense to settle on a preferred brand and model and keep on buying it. If the service at the dealer is good, the ownership experience hassle-free (no mechanical issues), then why wouldn't you. None of this is intended as a slight on those who want to read What Car? watch Top Gear and ask me questions about my car that I don't understand, but there are other things I'd rather devote my time to.

Jeremy Dodd

Time strategist, antique horology dealer and clock restorer.

1y

Unfortunately the end of estate cars is down to the bland, bulbous but dominant design of SUVs which are so big that they satisfy all space needs. The EV or not argument is a red herring in this respect. SUVs come in many shapes and sizes (and names, like crossovers etc) but all bigger than their predecessors. This has a big effect on the environment as bigger cars mean more metal, more welding. Estate cars are a casualty of this trend towards big and bland, which is a great pity.

My Volvo V50, which I intended to drive for many more years, became a total write off this summer after a heavy hail storm while on vacation. Two surprises followed. 1 the 'wreck' appeared to have a serious value on the market. 2 after investigating several options I decided to buy a used but excellent Volvo V60. I agree with your observationsTim.

We had a Volvo XC90. I loved driving it. You are right about the description - it's a sports car masquerading, for me, a Mommy car.

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David Vernon Lustig

Producer at "(DON'T) Touch the Art!" (Previously "Cedar Street") - In Development

1y

If you’re an empty-nester, Tim, and haven’t yet had your mid-life crisis, think about a two-seater convertible like the BMW i8, available on the secondary market for US$60-90K.

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Miguel Veiga-Pestana

Chief Sustainability Officer, Drax Group

1y

Next one just has to be EV version which helpfully narrows down your decisions still further.

Viv Groskop

Best-selling author HOW TO OWN THE ROOM + HAPPY HIGH STATUS. Speaker. Comedian. Nominated for Visionary Leadership at International Women’s Podcast Awards 2024. Two-time nominee Best Business Podcast BPAs (2021, 2023)

1y

The cult of Volvo is alive and well in Teddington.

Benjamin Chilcott

Global Chair & Board advisor / Essex Cricket & Rugby enthusiast / Ex Meta (user)

1y

Sophie MacCallum I believe you call this sort of car a shooting break (or brake?)

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Femi Macaulay

Chairman of Board of Trustees of Linacre College, University of Oxford; Former Executive Director JP Morgan Private Bank

1y

Admit it, you’re a creature of habit 😊

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