Dr. Timos Papagatsias’ Post

Thoughts on this? >> MarketingRx roundup: Cannes ad festival speakers to include Pfizer, Novo Nordisk; AZ adds TV commercial to NHL collab >> Comment below! >>> lqventures.com #strategy #competitiveintelligence #marketing #productmarketing #biotech #pharma #healthcare #pharmaceutical

Celebrity endorsements lift Idorsia, Pfizer and Novartis TV ads to most effective for pharma in 2023, analysis finds >>> lqventures.com #strategy #competitiveintelligence #marketing #pharma #healthcare #biotech #pharmaceutical #productmarketing

Celebrity endorsements lift Idorsia, Pfizer and Novartis TV ads to most effective for pharma in 2023, analysis finds >>> lqventures.com #strategy #competitiveintelligence #marketing #productmarketing #pharmaceutical #pharma #biotech #healthcare

Thoughts on this? >> MarketingRx roundup: Pharma advertisers and March Madness; Novo lands near top of Fast Company's innovation list >> Comment below! >>> lqventures.com #strategy #competitiveintelligence #marketing #pharma #productmarketing #pharmaceutical #healthcare #biotech

Thoughts on this? >> MarketingRx roundup: Pharma advertisers and March Madness; Novo lands near top of Fast Company's innovation list >> Comment below! >>> lqventures.com #strategy #competitiveintelligence #marketing #pharmaceutical #pharma #healthcare #biotech #productmarketing

Thoughts on this? >> MarketingRx roundup: Pfizer, Lilly lead Academy Awards pharma ads; Merz Aesthetics teams with Demi Lovato >> Comment below! >>> lqventures.com #strategy #competitiveintelligence #marketing #pharma #healthcare #pharmaceutical #biotech #productmarketing

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⚖️Balancing act: Maximising engagement without minimizing serious conditions We were impressed by the latest OPZELURA® (ruxolitinib) HCP TV spot from Incyte, which pokes fun at pharmaceutical advertising by injecting a refreshing dose of self-awareness and humour. It made us realise how perfectly the team behind it struck the right balance between the fun, satirical tone without trivializing the condition. We often face a similar conundrum in the Pharma team at Simpson Carpenter… 🖌 …when designing creative moderation techniques to unlock and articulate emotion. Personification and gamification are just some of the ways we like to engage people, but one size does not fit all. We always consider whether an exercise is appropriate for the condition itself and for the individual in front of us. Arming ourselves with a range of engaging techniques gives us flexibility to adapt. 🗣 …when thinking about the research environment we create. We are endlessly grateful for how generously people share their experiences with us, especially more vulnerable moments. Pre-tasking or sharing interview topics ahead of time provides space for participants to reflect, so they don't feel 'put on the spot'. Light-hearted conversation-starters and ice-breakers not only build rapport, but provide a more comprehensive picture of their character and life outside of their condition. 📺 …when testing advertising concepts. The most impactful adverts we come across are unconventional, smart and interesting. We always advocate for testing ‘out of the box’ concepts; through smart probing and diligent analysis, we identify any threat of trivialisation, and how to mitigate that. #Pharma #MRX #MarketResearch https://lnkd.in/eBFYZ55B

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