Executive Recruiter | Global Executive Search | C-Suite Leadership Development | Fashion, Retail, Hospitality, Consumer
How is artificial intelligence poised to transform the fashion industry? This fascinating feature by Fashion Network explores how AI could make an impact on creative direction, product creation, intellectual property, counterfeiting, and more. It also contemplates the possibility of AI falling short of the power of human capability. At Amazon, industry professionals have already become accustomed to services like DALL-E Open Ai and Midjourney, and have recently released campaigns with AI-generated content - which leads us to an intriguing question regarding intellectual property. The agency AdCreative.ai, with clients like adidas, Chopard, and Tiffany & Co. on its roster, ensures the use of royalty-free images in their AI-created advertising content. The article also addresses the creative process of designing apparel. We're soothed by the optimism of several fashion executives like Anouck Duranteau-loeper of Isabel Marant and Grégory Boutté of Kering, who offer their own insights as to how AI will simply be unable to replace the charm, emotion, and magic involved in the human-driven creative process. We're looking forward to the second installment in this exploratory series by Fashion Network, which will explore the implications of artificial intelligence on customer personalization and supply chain dynamics. #artificialintelligence #fashion #generativeai #luxury #retail
