Tina Wieczorek’s Post

Exciting news for the roofing industry! Frost Roofing Inc. has been welcomed as the 200th member of the Roofing Alliance. This milestone signifies growth and opportunity within the alliance. {Professional}, {Informative}. 🏗️ Frost Roofing Inc. joining as a Governor Member reaffirms the company's commitment to excellence. 🌟 Their induction highlights the industry recognition and benefits that come with being a part of the Roofing Alliance. What does this mean for the future of the roofing sector? 🔮 With Frost Roofing Inc.'s membership, we can expect to see enhanced collaborations and knowledge sharing among industry leaders. 💡 This move sets a precedent for other companies to follow suit, driving innovation and best practices in roofing. Congratulations to Frost Roofing Inc. and the Roofing Alliance on achieving this significant milestone! 🎉 #RoofingIndustry #Innovation #Collaboration

Recognition is one of the most powerful motivators. From the time we’re children, we crave acknowledgment for the effort we put in—and that doesn’t change as we grow older. Steve Little’s comment here is a perfect example of what makes the roofing industry so unique. I’ve witnessed time and time again peers, collaborators, and even competitors taking a moment to recognize and celebrate the achievements of others in our field. It’s something truly special. Being proud of our own work is one thing. But when we take it to the next level—when we celebrate and acknowledge someone else’s efforts and achievements—it creates a ripple effect. It motivates, inspires, and strengthens the bonds within our community. Whether it’s through a simple comment, a shoutout, or even a handshake at an event, recognition has the power to elevate us all. Thank you, Steve, for your kind words, your recognition of the amazing Heidi J. Ellsworth and for embodying what makes this industry so exceptional. National Roofing Contractors Association Roofing Alliance Western States RCA RoofersCoffeeShop® Chicago Roofing Contractors Association (CRCA) Canadian Roofing Contractors Association #CommercialRoofing #RoofingTalent #RoofingContractor #RoofingCareers

The numbers don’t lie — with turnover rates in roofing exceeding 50% annually, our industry faces a real challenge in building and maintaining strong, cohesive teams. As someone who has dedicated my career to connecting people with opportunity in the roofing sector, these stats hit hard. The #PeopleMakeRoofing campaign was launched with a purpose: to address these very issues head-on. We believe that by shining a spotlight on the incredible opportunities, the purpose, and the community within our industry, we can help reduce turnover and inspire a new generation to stay and grow within roofing. Through storytelling, mentorship, and initiatives led by passionate industry leaders, we’re working to foster an environment where people feel valued and have clear paths to growth. It’s about building a sense of pride, creating careers with purpose, and letting people see that roofing is more than just a job — it’s a community, a legacy, and a future. To everyone committed to making a difference in our industry, thank you. Together, we can turn these numbers around. #CommercialRoofing #RoofingTalent #RoofingContractor National Roofing Contractors Association Roofing Alliance Western States RCA RoofersCoffeeShop® Chicago Roofing Contractors Association (CRCA) Canadian Roofing Contractors Association

Who do you turn to when you need support with growing your roofing or contracting company? I recently had an opportunity to sit down with Frank Ruiz, Sales Director at Beacon Roofing Supply. Frank shares how roofing company owners can elevate their businesses by leaning into their supplier relationships. 🔑 Key Takeaways From Our Conversation: 🌟 Understanding Your Market: Frank discusses the importance of aligning your business strategies with market demands. 🌟 Leveraging Relationships: Learn how building strong relationships can transform your business. 🌟 Strategic Marketing: Frank shares actionable marketing strategies that will fill your calendar with appointments. 🌟 Leadership and Growth: Insights into effective leadership that fosters company growth and strong teams. Whether you're a budding entrepreneur in the roofing industry or an established business looking to scale, Frank's advice offers invaluable wisdom to help you navigate your entrepreneurial journey more effectively. Thank you, Frank and Aaron Batt! I appreciate our partnership 🙏🏻

This episode is a special one for me. When I first entered the American roofing industry, I knew I had a lot to learn. Navigating a new market can be daunting, but one of the very first people who gave me their time, shared their wisdom, and helped me understand the inner workings of the industry was none other than Reid Ribble. Reid has spent decades shaping and elevating the roofing industry—from running his family business to leading the National Roofing Contractors Association as CEO. He’s someone I’ve looked up to, not just because of his success, but because of the way he’s always been willing to help others grow. His insights into the industry and his guidance on how to navigate its complexities played a key role in helping me establish my business in the U.S. Reid embodies what #PeopleMakeRoofing is all about: those who commit themselves to the betterment of our industry, who generously share their knowledge, and who inspire others to keep pushing forward. I’m incredibly grateful for Reid's time, mentorship, and everything he’s done for the roofing industry. It’s leaders like him who help build not just businesses, but stronger communities within our trade. Thank you, Reid, for your years of dedication and for always being willing to help the next generation. It’s an honor to have had you on this episode. National Roofing Contractors Association Roofing Alliance Western States RCA RoofersCoffeeShop® Chicago Roofing Contractors Association (CRCA) Canadian Roofing Contractors Association #PeopleMakeRoofing #CommercialRoofing #RoofingTalent

He Who Has the People, Wins. This simple phrase has been at the heart of everything I’ve shared recently, and it couldn’t be more relevant to the roofing industry today. No matter how advanced our technology becomes or how big our businesses grow, it all comes down to the people. The people who show up every day, bring their passion and skills, and push our industry forward. I’ve been fortunate to meet and work alongside so many incredible people in this industry—mentors, leaders, and young talent just starting out. These are the individuals who inspire me to keep going, to keep spreading this message, and to keep advocating for the next generation of roofing professionals. If we focus on attracting, supporting, retaining and empowering the right people, we’ll solve the biggest challenges we face as an industry. Together, we can create an environment where people don’t just work—they thrive. This isn’t just about business growth; it’s about building something meaningful. It’s about creating opportunities for people to reach their full potential and leaving the industry in a better place than we found it. To all the people making a difference in roofing, let’s continue to invest in each other and show the world what we can achieve when we have the people. National Roofing Contractors Association Roofing Alliance Western States RCA RoofersCoffeeShop® Chicago Roofing Contractors Association (CRCA) Canadian Roofing Contractors Association #RoofingTalent #RoofingContractor #CommercialRoofing

Tough times don’t last. Tough TEAMS do!🤝🏻 I am reminded of this beautiful quote by Robert Schuller every time I set out to play basketball.🏀 Not only does it help me realise the importance of the right team spirit in the game, but also in my business. Here’s how I look at it: ⮕Like passing the ball to a teammate for the winning shot, collaboration and communication are crucial in achieving our goals and exceeding our client's expectations. ⮕Our team's synergy ensures projects are completed efficiently, on time, and to the highest standards, providing peace of mind to our clients in Michigan's demanding roofing market. ⮕At Arrow Roofing Services, we understand that success isn't achieved alone. It takes a dedicated team working together, each with unique skills and expertise. ⮕Every team member is crucial in delivering top-notch service to our clients across Michigan, from our skilled roofers to our efficient office staff. ⮕By inculcating a culture of teamwork and mutual support, we achieve business success and build strong relationships within our team and with our valued clients. How do you make sure your team is rightly knit? #teamworkmakesthedreamwork #teamspirit #arrowroofingservices #businesssuccess

A fantastic article on the power of transforming vacant historic buildings into community assets!

Jon Eskola, CEO of ESKOLA Roofing & Waterproofing, perfectly sums up the challenge we all face in the roofing industry: LABOR. Finding the right people, filling positions, and bringing on individuals who truly align with our organizations is not just a challenge for today—it’s a challenge for the next decade. As an industry, we need to collectively address this. It’s about more than just filling a role; it’s about finding dedicated professionals who see roofing as the incredible, purpose-driven career that it is. Through initiatives like #PeopleMakeRoofing, and this weeks World Championships in Austria, we’re shining a light on the vast opportunities within our trade, breaking down misconceptions, and inspiring the next generation. But we can’t do this alone. It requires collaboration across the entire industry—roofing companies, associations, and leaders all coming together to elevate our message. If we want to attract and retain top talent, we must: 1️⃣ Showcase the growth opportunities within roofing. 2️⃣ Highlight the rewarding purpose of what we do—keeping families and communities safe and dry. 3️⃣ Share our success stories and support those who are passionate about building careers in our field. National Roofing Contractors Association Roofing Alliance Western States RCA RoofersCoffeeShop® Chicago Roofing Contractors Association (CRCA) Canadian Roofing Contractors Association #CommercialRoofing #RoofingTalent #RoofingContractor

Sometimes, a career doesn’t start with a grand plan—it finds you. That’s exactly how Kyrah Coker’s journey into roofing began. After spending over 20 years in construction accounting and operations, she transitioned into roofing when National Roofing Partners (NRP) sought a new CFO. But what made the difference wasn’t just the role—it was the people. As Kyrah shared with me, walking through the doors of NRP and meeting a team so passionate about what they do changed her life forever. This wasn’t just a job; it was a community built on a shared mission—providing safe environments, keeping people dry, and supporting one another. That sense of purpose, collaboration, and care resonated deeply with her. Kyrah’s story is a powerful reminder that roofing is more than just a trade—it’s an industry driven by passionate people who care about making a difference. And once you’re part of it, it’s hard to imagine being anywhere else. It’s stories like these that fuel my belief in the #PeopleMakeRoofing campaign. The people in this industry aren’t just building roofs—they’re building communities, friendships, and a better future. To those considering a career in roofing: You might not expect it, but this industry has the power to change your life too. National Roofing Contractors Association Roofing Alliance Western States RCA RoofersCoffeeShop® Chicago Roofing Contractors Association (CRCA) Canadian Roofing Contractors Association #PeopleMakeRoofing #CommercialRoofing #RoofingTalent