Among the frontrunners in the streaming revolution is Roku, a leading player in the #OTT advertising space. With over half of the U.S. population expected to use at least one ad-supported streaming service monthly by 2026, learning how to effectively leverage streaming platforms like Roku has become essential. Learn more about the world of Roku Ads, including insights, strategies, and practical tips to help navigate and succeed in this space: https://lnkd.in/gaTyge8D
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Why Effectv Streaming? Brand Safety Effectv Streaming uses ad decisioning technology powered by FreeWheel, which has certifications that ensure our advertisers' messages reaches REAL viewers, watching REAL content, to deliver REAL results. Premium Streaming Inventory As a part of Comcast, Effectv has scaled access to TV and streaming TV premium inventory pool through relationships with major content owners, reaching 170 networks across all platforms. Reach Regardless of whether or not a viewing household is a Comcast subscriber, Effectv can potentially reach anyone with an internet connection. All it takes is 98 seconds (video below) to learn more about Effectv Streaming. Reach out or add a comment to discuss. #effectvemp #effectvstreaming #datadriven #advertising
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Discover the Evolution of Streaming TV Advertising! 📺 Our latest blog uncovers the evolution of streaming ads, their benefits, and strategies for effective brand promotion. Explore how targeted and measurable streaming ads can revolutionize your marketing approach. Read more:https://lnkd.in/gB5-SAXm #StreamingAds #DigitalMarketing #DataStreetInsights #GraphicDesign #Branding #DSMblog #DSM #datastreetmarketing
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Senior Marketing Director | Transforming complex marketing challenges into successful campaigns through clarity, actionable strategies & entrepreneurial spirit. Expertise in Demand Gen, Operations, GTM, Events & Branding
The television landscape is undergoing a revolutionary transformation with the rise of #FAST (Free Ad-supported Streaming TV) channels. These channels blend the familiarity of linear TV with the flexibility of streaming, providing a modern twist that appeals to today's viewers. As traditional pay TV continues to decline, FAST channels are emerging as a popular alternative, offering a diverse range of content that mimics the linear TV experience but is delivered through streaming platforms. But that's not all. Innovations like adaptive streaming and Server-Side Ad Insertion (SSAI) are setting new standards for personalized advertising and viewer experiences. By integrating targeted ads seamlessly into streaming content, platforms can enhance ad relevance, reduce buffering times, and provide smoother viewing experiences. Dive into our latest article to explore how these technologies are shaping the future of video streaming: The Future of Personalized Ads and FAST Channels - https://netint.biz/4ePq9wd #Streaming #Advertising #TechInnovation Broadpeak
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The television landscape is undergoing a revolutionary transformation with the rise of #FAST (Free Ad-supported Streaming TV) channels. These channels blend the familiarity of linear TV with the flexibility of streaming, providing a modern twist that appeals to today's viewers. As traditional pay TV continues to decline, FAST channels are emerging as a popular alternative, offering a diverse range of content that mimics the linear TV experience but is delivered through streaming platforms. But that's not all. Innovations like adaptive streaming and Server-Side Ad Insertion (SSAI) are setting new standards for personalized advertising and viewer experiences. By integrating targeted ads seamlessly into streaming content, platforms can enhance ad relevance, reduce buffering times, and provide smoother viewing experiences. Dive into our latest article to explore how these technologies are shaping the future of video streaming: The Future of Personalized Ads and FAST Channels - https://netint.biz/4eZlc43 #Streaming #Advertising #TechInnovation Broadpeak
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📺 NEW REPORT: As you may have seen in Vulture's Buffering newsletter this afternoon: key to the next era of streaming will be defining your streaming service’s personality. Once underdogs, the major streaming services are now central to our media and entertainment infrastructure. Yet, amidst a multitude of choices, platforms must offer more than just value to attract and retain subscribers—they must become truly essential. But, how? Our latest white paper, Navigating a New Era of Streaming, draws on four years of data from our Originals IQ program—the most comprehensive global tracking product for consumer streaming behaviors and opinions—validated against spending data from Earnest to gauge correlations with subscriber acquisition and churn. Through this analysis, we’ve identified the essential elements for streamers to assess their position, and gain and maintain a competitive edge. Visit https://lnkd.in/ePhciNEH to download the full report or reach out to inquiry@nrgmr.com for more information on Originals IQ. #insights #streaming #tv #tracking
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Think streaming is just for young people? Think again! 📺 According to a recent report, adults 50 and older are fueling the growth of streaming services like never before. In fact, this age group now represents nearly one-third of all streaming users in the US. This trend has big implications for marketers, as it means that streaming platforms are becoming an increasingly important channel to reach older consumers. But with so many streaming options available, how do you know where to focus your ad dollars? https://bit.ly/446vAlt #streaminggrowth #mediaplanning #mediabuying
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In our white paper, Publica by IAS explores key ways publishers can curate quality viewing experiences and empower streaming publishers to elevate CTV revenue while creating superior ad breaks. You’ll also learn: - Linear TV ad break best practices that can be applied to FAST and AVOD services to maximize CTV yield - What CTV ad server attributes are required to deliver a quality viewing experience ...and more. Download here: https://lnkd.in/dWD49PKw #CTV #Streaming #AdBreak #Advertising
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New audiences are being unlocked within streaming platforms, as signups for ad-supported plans outpaced ad-free plans for the first time in late 2023, according to Antenna. However, they also report that the share of consumers who cancelled at least three streaming services in the past two years increased from 15% to 25%. With dropping consumer loyalty, marketers need to be mindful of this shifting behavior, keeping their budgets fluid and letting performance lead the way. To learn more about LocalFactor's agnostic approach and access to premium inventory, visit https://hubs.li/Q02tQMtg0! #connectedtv #streaming #programmatic
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Streaming Services: Shifting Media Consumption and Market Trends Streaming services are transforming the way we consume media, offering unparalleled convenience and a vast array of content on demand. As platforms like Netflix, Disney+, and HBO Max continue to innovate, they are driving significant shifts in media consumption patterns. The competition among these services has intensified, leading to a surge in original content production and the rise of niche platforms catering to specific audiences. In 2024, market trends indicate further growth, with increased investment in ad-supported models and expansion into global markets. This evolution not only impacts traditional cable providers but also stimulates economic activity and technological advancements. Join us as we explore the dynamic landscape of streaming services and their profound impact on the entertainment industry. #StreamingServices #Media #TechTrends #Entertainment #CordCutting #Innovation #DigitalMedia #MarketTrends
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CEO M/A/R/C Research, Keynote Presenter, Podcast Host, Blogger, Storyteller, Passionate Executive, Mentor, Coach
Did you know? The usage of free, ad-supported streaming (FAST) services has skyrocketed from 42% in 2019 to a whopping 67% in 2024 among American consumers! Horowitz’s fascinating study delves into how FAST services, 100% ad-supported, are revolutionizing the streaming landscape, providing advertisers with more opportunities to reach their audiences. Learn more here: https://lnkd.in/eQ_nJtwD
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