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For decades, footwear and running gear brand Brooks Running kept innovation at the center of its growth strategy. At this year's #TinuitiLive, Alexa Rosson from Brooks Running and Tinuiti's Kellie Collins discussed how the team discovered new precision approaches to email and SMS by transforming its running club loyalty program into a robust first-party data strategy. Check out the full session and case study here: https://lnkd.in/grswjJ7f

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