Titan 7 ’s Post

The huge amount of information around TopoChico’s brand in its more than 125 year history, the valuable knowledge it has amassed, and its particular commercialization model –which sets it apart from other Coca-Cola portfolio brands- called for a singular place where all those involved with the marketing and commercialization of Topo Chico could access to learn, train and ultimately become experts on the brand and how to execute it to perfection. Prior to the full transition of Topo Chico to the Coca-Cola system in Q4 2022, this adequate transfer of knowledge was especially important in order to maintain the brand style, tone and execution, making it seamless for consumers Our objective was to: -To create a single repository of content that gathered all Topo Chico knowledge and information in one place. -An online platform that Coca-Cola Bottlers or Frontline associates could go to, to find EVERYTHING they want to know about the brand, train on “all things Topo”, and execute correctly in different channels Check out what we did by visiting the complete project on our website and discover how we have created a unique educational experience for TopoChico! 👉 https://lnkd.in/dRDqjmTp #TopoChico #TopoChicoUniversidad #EducaciónDigital #ExperienciaDeAprendizaje #MarketingDigital #TitanSeven