We thank you for making time to address our Impulse Marketing Community, Prashant! We were thrilled to have had the chance to learn from a marketing mastermind like him in January! The hour-long talk was filled with soulful anecdotes and key insights on what it takes to build a purposeful brand. Among the things he touched upon, here are a few points that stood out: 🤝 Leveraging the Tata family: The network effects of legacy & new-age brands collaborating creates value for both. A neat example? Tetley & Tata Consumer Soulfull's UK variant Joyfull, both, reached record new users via co-branded promotions at Tesco! 📦 Packaging Matters: Spark joy in the users by creating an experience with the packaging of the product - no matter if it's a treat or a limited-edition timepiece. 🌎 Going Global: Understand the priorities of different audiences and be ready to pivot. The brand uses a dramatically different communication strategy for the global consumers versus the Indian cohort. The best part of the session? Stories of his ties to the Titan Company Limited family and his journey to becoming a member of the Tata family today. What would be the one question you'd love Prashant or Tata Soulfull to answer? Comment below! Tata Consumer Products
There are a few moments when life comes full circle, and this was an experience I just had to share! A couple of weeks back, I was invited to Titan to address the folks in marketing as part of their marketing community, Impulse, and talk about building brands with a purpose. A little-known fact about me - my parents were, and continue to be, distribution partners of Titan Watches in Kerala. Even today, their passion for their careers keeps them ticking! Interacting with the leaders of Titan in the 80’s and 90’s provided me a bedrock of inspiration and learnings of building brands and seeing brands come to life . Since 2021, of course, I've shared the pride of not just being a part of the Tata Group but having found a place for the brainchild co-founded by Rasika P Amith Sebastian among the other stellar brands within the group, so it was indeed a full-circle moment to be invited to Titan to share my thoughts. 🎥 While the larger session was exclusive to the Impulse cohort, here's a rapid-fire that captures a gist of my talk. #Throwback #Titan #TataGroup Titan Company Limited Tata Consumer Soulfull Suparna Mitra C K Venkataraman
