Titan OS’ Post

Do you want more leads? If yes... I have some REALLY exciting news for you... Lead by our very experienced and epic leaders Antonell Doyle & Josie Cooper, NOVA Entertainment Perth has collaborated with Boost Media International to bring you Amplify – Australia's ultimate audio advertising event. Nova's Amplify event is your key to unlock the power of audio and to deliver measurable growth for your business. If you succeed, we succeed! What you'll get out of the event: You'll Gain Insights: Learn from industry leaders about the effectiveness of broadcast, podcast, and streaming audio You'll See the Benefits: Understand how audio marketing can enhance brand awareness, drive engagement, and increase ROI Tailored Solutions: Explore customised advertising strategies that cater to your specific industry needs With audio now representing over 31% of all media consumption*, there is an unprecedented opportunity to capitalise on the popularity of audio and grow your brand. *Source: WARC State of Industry 2022 Save the date and register for free today via the link below. Get in quick as we're filling up quickly! https://lnkd.in/gYWSEeaG Looking forward to seeing you there 😀 #AudioMarketing #Amplify2024 #NOVAEntertainment #BoostMediaInternational #MarketingInnovation

Proud to be included in Luci Sanan's #MIPCOM wrap-up... "Everyone was talking about YouTube, in part due to cartographer and increasing influencer in his own right, Evan Shapīro’s largely pessimistic forecast for the industry unless is fails to pivot rather more quickly than it currently is. (I agree with Evan, by the way). The difficulties for those used to traditional media (ie linear, cable) models in embracing change is largely routed in the economics. Linear deals pay large amounts upfront, with decent budgets. Digital budgets (YouTube and social I refer to here) are comparatively tiny, and the revenue potential is longer term and difficult to forecast. The reality is some people are producing hour-long, premium looking, location-based content for 10% of the budget of a linear show, and they are making money on YouTube and socials. Some are managing to do a full 360 in monetisation on linear as well. Pioneers in this space like Quintus Studios (by Quintus Media GmbH) and Cowshed Collective are showing that these digital models can work." Luci covers a lot more ground in her piece, but being a inveterate narcissist, I'll make you click through to her link to get the rest of it. https://lnkd.in/ebsAASNV MIP Markets - MIPCOM, MIPJUNIOR, MIP CANCUN & MIP LONDON ESHAP #socialvideo #FAST #AVOD #television

Growth in the Swiss #media and #entertainment businesses is slowing. The only way to address this is through #transformation by harnessing digital, hyper-personalised content and opening up new products, services and revenue streams. In this edition of the Swiss Entertainment and Media Outlook, we explore the critical trends that are set to shape the industry over the next five years. As the sector continues to adapt to shifting consumer behaviours and economic pressures, our report offers key insights into both the challenges and the emerging opportunities. Find out what this means in practice: www.pwc.ch/outlook #media #future #entertainment

Here comes our newest edition of the Swiss Entertainment and Media Outlook (2024-2028)! The growth of Switzerland’s #media and #entertainment industry is slowing, but #transformation holds the key to reversing the trend. By leveraging digital innovation, hyper-personalised content, and diversifying into new products, services, and revenue models, the industry can unlock fresh potential. Discover the full report here: www.pwc.ch/outlook

Happening now! At MCB media future week. Pål Nedregotten. Adde Granberg Daniel Vestergaard Top takeaways - a debate on build or buy or both 1. Economy is changing and industry is changing however not fast enough for broadcasters. 2. Broadcasters will build when they cannot find the right features or when it’s inexpensive and faster to build in house. 3. Data management and data insights as well as integrations are areas where broadcasters will build intentionally. 4. Cultural differences slows down the ability to change faster. Use agile principles to change quickly 5. NRK spends considerably on buying SW licenses and have many applications which are commercially available or has been available. 6. Skill sets of future - prompt engineering - integration management - people that can work with tech and content (both at the same time) - work closely with business - software, software and software! - ability to work efficiently going forward 7. Broadcasters will have to provide more content with less people going forward and hence we need to become better and more efficient and effective. 8. On AI bot scraping - Principally broadcasters are blocking scraping and perhaps copyright laws need a relook to get advantage of content. 9. Broadcasters need to cooperate and collaborate across nordics and other sectors to compete with heavy weights of the industry. 10. Fitment, architecture fit, cloud first, ability to pilot and test, are the types of things CTOs look for when buying products and services. 11. NRK and SVT, by mandate, buy a certain amount of content from 3rd parties. Crowd sourcing for content can work only with experimentation and that was more a content questions than technology question 12. CTOs main obligations primarily is generating value for money. And there’s a certain degree of responsibility towards Nordic media software companies. 13. News would be important for NRK if one had to choose between news or reality. Technology, today, can do both reality show and news. DR and TV2 would build and buy technology for both category of content. #buildvsbuy #skills #CTOs #whatCTOswant #rightsmanagement #software #UseOfAI #mediacity #mediaFutureWeek Media City Bergen

Brilliant minds do not think alike. This was one of several key takeaways for me at the Finnish Film Affair which wrapped up Friday. I had the opportunity and privilege to speak about IP and transmedia from a Nordic perspective with Al Banda head of business development at Avalanche Studios Group and Olli Sinerma from Business Finland, ( not in photo) moderated by Marta Balaga from Variety We covered some very interesting points and took deep dives in the discussion but as usual, the time is never enough. There were some solid insights from Al Banda Avalanche Studios Group and Olli Sinerma such as : addressing silos between the gaming and film world - and if you are new to transmedia concepts and what it is, this isn’t always obvious. Not all IP should or can be made into another asset for transmedia. When working intuitively in teams this can support positive creative development which allows business strategy to form organically. I had a lot to say about IPs and identify how an IP can service companies which create ancillary assets to generate revenues. There are knowledge gaps in the Nordics by acquisition heads and their development teams - who seem unable to identify this or understand that certain IP can be a signature brand to the streamer, distributor, production studio, broadcaster. etc and service the company in DTC and B2B with the audience as the key target AKA growth. In the case of the Lars Wilderäng IP- what I have observed is that acquisition heads from USA subidaries in the Nordics have dismissed the IP because they don’t know the author or familiar with his books. But his fan base tell a different story. Transmedia is just one of the many adaptations this specific IP has strong potential to develop - and increase value across all platforms. And vice versa. There are some good examples such as Last of Us, SuperMario, The Witcher ( book, game, tv series). We also discussed the phenomenon of Emily in Paris -and although is not transmedia- I raised this because of the value this show has created in the direct to consumer and business to business relationships. I am a fan of the show because i think it’s clever for all the ways the IP is servicing Netflix, B2B and its audience and fan base -AKA consumers. I did say however, a comparable show like Emily in Paris would never have been green-lit in the Nordics because of the gaps in creative and business knowledge in the industry here. It would have been dismissed as ”low brow” fluff. Luckily, I can hold thoughts of Ibsen, Attwood, Sara Lidman, Jane Austen, Kjell Westö, Lars Wilderäng, Houellebecq and Emily in Paris all at the same time! These are brilliant minds who do not think alike but yet they do. What is not to love. Alisha Hasan Fanny Heinonen Sampo Kallunki Arttu Kapulainen Fireframe Studios Annemi Kuusela Valeria Richter Roosa Toivonen

NEWS 📣 Dalet and Veritone are partnering to empower media, sports, and entertainment customers to monetize their digital media archives. In an era where content consumption is higher than ever, media-centric organizations are constantly seeking new ways to bring in additional revenue streams. This partnership will allow customers to overhaul their monetization initiatives, exposing and licensing their assets quickly, securely, and with a high level of control. Learn more 👉 https://hubs.li/Q02nlBDG0 #MediaAssetManagement #Monetization

Audio now represents 31% of all media consumption*, but advertising spend is trailing behind at just 8%. There is an unprecedented opportunity to capitalise on the popularity of audio and grow your brand. Join us for a special event right here on the Central Coast this September. Why attend? Gain Insights: Learn from industry leaders about the effectiveness of broadcast, podcast, and streaming audio. See the Benefits: Understand how audio marketing can enhance brand awareness, drive engagement, and increase ROI. Tailored Solutions: Explore customised advertising strategies that cater to your specific industry needs. This event is suitable for business owners, marketing managers, advertising agencies and digital strategists. A once-a-year opportunity to access best in market rates, healthy value-added bonus, award winning creative production, and the opportunity to partner with the country's leading audio publisher - NOVA Entertainment. REGISTER NOW 👉 https://lnkd.in/gjNF-5jz *Sources: WARC State of Industry 2022

It's been a bright and busy start to the year for our team and I thought I'd share some of the highs, lows, and learnings. On January 8 we put on a press event to announce three new products and a strategic partnership at CES Las Vegas. 🎥 The press event went great, it was well attended and we had fantastic product feedback from the journalists there. We also decided to livestream the event via our Youtube channel and took on an external experienced AV company to make sure this went seamlessly... it didn't. 🙈 After all of the testing went well, shortly before the livestream kicked off, technical issues appeared that weren't fully fixable. The result: a livestream with poor audio throughout, not a good look for any company, especially an audio one. This is why most companies do pre-recorded livestreams, we thought we would make it special by making it truly live and putting in the prep, but we won't be doing that again any time soon. 😞 Following the event, CES media activities, and press release we won an astonishing (and counting) 28 'Best of CES' product awards (over 10 each for MOMENTUM True Wireless 4 and MOMENTUM Sport in case you're asking) from media outlets including Rolling Stone, USA Today, Popular Science, What Hi-Fi and many more reputable publications. 🥇 A really good foundation ahead of launch and a testament to the many innovations that we are introducing, not to mention the great work of our PR team to bring this to everyone's attention. However, due to the huge media coverage that we received, one of our products also became one of the targets of a negative article that was then syndicated to many more media outlets. We took the hit for the whole true wireless earbud category as the criticism applies to us and our competitors, but only mentions us by name. 🎧 One of the lessons learned here is that success puts you in the spotlight and firing line and you soon become the representative of your entire industry and take the hits that come with that. 🎯 It's a cliche, but every road comes with its highs and lows, obstacles and detours, we just have to stay focussed on staying the course and anticipating & dealing with all of the bumps on the road. Onwards and upwards! 💪 PS: There's nothing like clearing your head with a walk or run in nature. #success #failure #learning #feedback #sharingiscaring

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