TMX Group’s Post

We won!!! Thank you The Gramercy Institute for recognizing TMX Group VettaFi’s Marketing Growth Engine. #allthefeels Congratulations to ALL of the other winners and the village of VettaFi-ers who made it so. 👏 👏 👏 To help create and launch the VettaFi brand will always be a career highlight and something I wish all CMOs had the opportunity to do. Creating a new brand is a phenomenal experience. A former Salesforce colleague and CMO describes it as the “nirvana project for a CMO”. I agree and it is a real test.       But then to see that brand grow and be recognized among financial services leaders like J.P. Morgan Asset Management, Vanguard, Fidelity, and BMO is truly next level… ...and to be recognized specifically for our Marketing Growth Engine is the icing on the cake. I am so proud of this team. Today, Marketing is so much more science than art. Yes, we still need killer campaigns and content, but not in the absence of data driving real business impact—GROWTH.  Cheers to all my colleagues for operating as change agents and reimagining VettaFi distribution through the lens of data, scale, and profitability. And finally, a massive shout-out to all marketers in financial services determined to digitally transform their companies with: 1.) Single source of truth, 2.) Modern online experiences with engaging content, 3.) Actionable insights, and 4.) Data-driven attribution to drive EVEN MORE GROWTH. Driving digital transformation is not easy in this industry, but it can be done and it sure is a lot of fun! It also feels great to meet clients and customers where they are in this all digital work from anywhere world. ROCK ON!