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Making Micromobility Profitable 🚲🛴

What Happens When a City Makes a Big Shift to #Micromobility? 🛴🚲🛵 The short answer: More green space 🌳, cleaner air 💨, money saving💰 and less congested roads 🛣️ McKinsey & Company took a hypothetical city of 1.1M people with a coverage of 370km² with private cars dominating the modal share covering 71% of total passenger km's travelled. #PublicTransport covers 17%, micromobility & walking 11% and shared transport (#ridehailing, #carshare etc.) covering 2%. The analysis then explored a modal shift of 22.5% now using some sort of micromobility rather than private car usage resulting in the following impacts: 💨 CO₂ Emissions would fall by 500 tons per year - the equivalent to the annual emmissions of 71,000 European 🚶🏼 🌳 1.4km² of space could be reclaimed as green space in place of parking - the size of 200 football fields ⚽️ ♻️ 8M tons of waste reduction and 40B litres of water waste 💧 annually due to car manufacturing reduction. The equivalent generation to 15M Europeans and 720k households respectively 📈 25 hours time return per driver and a €83M increase in GDP from productivity increases. Time really is money ⌛️ 💰€1.3k of savings per car driver per year When you consider that a city like New York 🇺🇸 or London 🇬🇧 would reap 9x these benefits and a city like Paris 3x, the impact is substantial and would put cities and countries a good way towards their net-zero targets. Whilst the scenario may be implausible using examples like Paris and the Netherlands show the reality that changes to regulation to promote micromobility and discourage private car usage could achieve! 🔗 https://lnkd.in/eBYM4r46

The micromobility city: Measuring the impact of greater bicycle use

The micromobility city: Measuring the impact of greater bicycle use

mckinsey.com

Kelley Coyner

Tech/data and transport joined to solve mobility problems

6mo

Not sure I follow what you are saying about Paris and the Netherlands. Is it that there is not as much room for modal shift there?

Peter Meitzler, M.S.

Seeking to combine Sustainability practices with paralegal skills to prepare for future climate and legal projects. Former Field Operations Mgr for JOCO & Citi Bike. Very keen on industrial hemp fiber insulation.

6mo

It's interesting -- as U.S. cities have embraced bicycle infrastructure and activities such as fostering bikeshare over the last 15+ years, I've not noticed a proportionate drop in U.S. automobile production and sales. Sure there are peaks and valleys (see: https://www.bts.gov/content/annual-us-motor-vehicle-production-and-factory-wholesale-sales-thousands-units) that I would not attribute to anything going on in cycling, but it seems consistently high. Using the Netherlands as an example also creates almost unobtainable expectations (and I know from travels -- cycling there is amazing!). I feel most people in cars in cities now are staying in cars. Instead maybe one way to think about it is cities need to develop ridership among the non-motorized residents (those not owning a car), which are generally the majority of residents.

Sebastian Schlebusch

Head of Market Development @Dott - Bikeshare veteran, Ex-Uber JUMP, ex-nextbike

5mo

Interesting. According to Dott‘s rider survey 2023, 26% of our rides substituted motorised trips, so we can use this proxy by and large to quantify our impact as well Eric Jewel

Bruno A.

Urban & surburban mobility projects "crafter" (design, prototype, launch)

6mo
Bruno A.

Urban & surburban mobility projects "crafter" (design, prototype, launch)

6mo
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