Toast’s Post

Conducting thorough market research to evaluate a single concept involves months of work and thousands of respondents. What might seem like "meaningless" chatter during a 2-3 hour Focus Group Discussion or In-depth Interview actually uncovers critical insights into acceptability, comprehension, and likability. These efforts are crucial to avoid a potentially disastrous communication strategy. Bottomline: Do consult the experts before it's too late! https://lnkd.in/eCmpfNj4

HOW TO SUCCEED IN AN INTERVIEW 👇🏼 ✨BE CLEAR & CONCISE✨ Don’t use big, complicated words. This impresses no one. It just confuses people, creating a barrier between you and your audience. Also, your responses should be concise. An interview is a conversation, not a speech. There will be time to make all your points throughout the interview, so don’t feel like you have to squeeze them into your first response. ✨SPEAK CONFIDENTLY✨ Remember, you are the subject matter expert. Act like it! Project your voice and correct your posture. Your body language says a lot. ✨LISTEN✨ Sometimes our nerves can get the best of us. An unintentional consequence can be not listening to what the interviewer is saying, because we’re so focused on what we’re going to say. Be mindful of this and ensure you’re paying attention to the questions being asked so you can provide solid responses. ✨COME PREPARED✨ Even the most experienced public speakers take time to prepare before a speaking engagement. You are no exception. Preparation is KEY to succeeding in an interview. Anticipate the questions you will be asked, ahead of time, so you have an idea of how you’d like to respond. Practice those responses, but don’t memorize them. Otherwise, you will sound too rehearsed, diminishing your authenticity. An interview should be organic and conversational! Coghill Communications can help get you interview ready! Contact us to learn more about media training. 🔗Visit Coghill-Communications.com for more. #Marketing #MediaTraining #Interview #MediaInterview #TVInterview #NewsInterview #MarketingAgency #InterviewPrep #Communications

We’re coming back to you with our expertise in #communications mini-series! Today, we would like to delve deeper into a fundamental part of an attention-worthy press release – the headline. So, without any further ado: Q: What makes a good headline in a press release? A: As we’ve already established before, the media receives loads of press releases daily. To increase the chances of your target audience reading beyond the headline, the headline itself has to be meticulously crafted. Here’s how to devise a hard-to-forget headline: • Clarity — synthesize the main point of your press release in a brief, direct, and concise manner. Include relevant keywords to make your press release SEO-friendly.  • Captivation — aim for a balance between authenticity and intrigue. Avoid head-turning information that can't be backed up by the rest of your press release.  • Relevance — do not include ambiguous or vague statements — be as specific as possible. Feel free to include relevant statistical information to arouse interest.  • Newsworthiness — emphasize the timeliness or novelty of the press release. The approach may vary depending on the topic of your press release — you can highlight the innovative aspect of the news if what you’re sharing has never been done before. You can also draw attention to a problem that is being addressed, e.g. your client launching a service/product that will revolutionize the industry or challenge the status quo.  • Visual appeal — at this point, your headline is almost perfect. All that’s left is a little polishing — ensure that it is properly formatted and structured in the most concise and compelling way. It is a good idea to prepare multiple headlines and get a second opinion on which one best fits the press release. Did we mention everything you wanted to know? If you have any questions, get in touch! #publicrelations #pressrelease #headline #media

The first time I had an interview with a user, I learned something new about how to do an interview. I realize that every time you do a user interview, you get better at asking the right questions. Open-ended questions are said to be the best kind of questions when it comes to user surveys. This way you have richer insights than the ones you initially planned to get. Here's Day 2 of my content challenge with HerTechTrail A user survey for VidEasy In this survey, I asked questions that would give room for the user to express themselves. I put this out earlier and I've already learned something I didn't even factor in at first. Would you love to share your insights too? Here's the survey. https://bit.ly/3wsuNPj #PMgirl #Productmanagement #BuidlMarketGrow

Crafting a press release that stands out is an art. Learn the key steps to create a winning press release that grabs attention and drives results: https://lnkd.in/eR-W5Jka #PressRelease #PublicRelations #ContentStrategy

The six-second story – your secret weapon in the battle for attention. Don’t let brevity fool you, the first six seconds with a potential customer can make – or lose – the sale. That’s why we at TopRight believe in the power of concise and compelling storytelling to revolutionize your brand’s communication strategy. Ready to unleash the power of brevity? Dive in to our take on the six-second story here: https://hubs.ly/Q02wJFDc0 #TopRight #BrandNarrative #BrandStorytelling #6seconds

It's so exciting to see your business grow and find out others are interested in learning about it! Check out my interview in New Work Weekly! https://lnkd.in/g2Uriie5 #newyorkweekly #businessblogger #bloggerforyourbusiness #copywritingforyou

What is content marketing’s role in the digital transformation? PGIM’s Jose Ma Arturo IV (Joey) Castillo advocates moving away from a one-size-fits-all approach. Watch his fascinating interview with Reuters CMO Josh London here: https://lnkd.in/enpRH5nk #contentmarketing #contentstrategy #marketing #digitaltransformation

Your audience does not know what you know. Which seems like an obvious thing.  BUT, you don't always keep it in mind when you're writing your Copy. For example, if you share a testimonial in your emails, don't just chuck a screenshot in there because they aren't necessarily going to understand the context.   Tell them the story behind it and what they are looking at.  Make the results obvious.  Or if you are making a pop culture reference, don't assume everyone will get it.  Give them enough background so they are gonna get your point.  If you assume too much in your copy what will happen is that you will alienate and confuse half of your audience.  And that means they'll not give a shit about the rest of the things you write.  The golden rule here is…  When you assume, you make an ass out of you and me!  Give the context and background to everything you write so there is no confusion.

In this PRWeek interview, Julia Sammons discusses how Reddit is an underrated resource for the work she does at Ogilvy, and how tools like NewsWhip are helping to harness its power. You can read the full interview below: