Tobias Rebert’s Post

Running a media mix model and pushing data through an algorithm is easy. Operationalizing the insights? Validating the modeling? Communicating the insights to marketers? Getting them to trust and actually use the findings? That’s the real challenge of making MMM work. We keep hearing from organizations whose data science teams run MMMs, but the marketing team is completely unaware of or disengaged from the results. If marketers aren't leveraging the insights, what's the point?

Third-party attribution tools are a waste for 95% of users. Here's why: 1. Competence in data analytics is required to derive any tangible insights. 2. Third-party tools facilitate false narratives and storytelling. I just had a conversation with Brent Neale going deeper on this. Video in comments below.

Let’s all embrace the power of statistics. 📊✨ In today’s data-driven world, decisions backed by numbers aren’t just more accurate, they’re transformative. Whether you’re in marketing, finance, or technology, understanding the story behind the numbers can unlock opportunities and drive innovation. 💡 Remember, data is more than just numbers; it’s a blueprint for success. By harnessing the power of statistics, we can predict trends, make informed decisions, and ultimately, create more impactful outcomes. Let’s commit to making data our ally. Together, we can turn insights into action and challenges into growth opportunities. 🚀 #DataDriven #PowerOfStatistics #Innovation #GrowthMindset

In my experience, marketers make this mistake with data experimentation: They focus on superficial tweaks and don’t use data to drive meaningful experiments. Listen to learn how we help clients execute and validate focused experiences that actually contribute to their bottom line. ____ Learn more at marketlytics.com/

Many people who think they're communicating actionable insights, aren't. If you're presenting what you found in the data, that's just information. If you're presenting what that actually means, that's an insight. If you're presenting what needs to be done as a results of that insight, THEN it becomes an actionable insight, and THAT is when value is unlocked. Ask yourself the question; "am I moving us forward when communicating this data, or just talking in the past/present?" Save the cliff-hangers for the movies. Tell the whole story. #datastorytelling #datacommunication #presentationskills

Being data-driven isn't about redefining metrics to prove your instincts right. Constantly shifting how you look at data just to show progress that isn’t really there is like shaking the magic 8-ball until you get the answer you want. Your data holds the power to change the trajectory of your business and propel you in the right direction. But... You need to find the courage to approach it with scientific curiosity! That’s where true insights come from! Let your data guide you. 🌱💡 Are you ready to hear what your data has to say about your business journey? #DataDriven #BigDataTales #RealInsights

Just finished the course “Marketing Analytics in Action: Drive Growth and Communication with Data Insights” by Chris DallaVilla! Check it out: https://lnkd.in/ddaig8Uq #growthstrategies #datadriveninsights #marketinganalytics.

Just finished the course “Marketing Analytics in Action: Drive Growth and Communication with Data Insights” by Chris DallaVilla! Check it out: https://lnkd.in/e7xyu6Yd #growthstrategies #datadriveninsights #marketinganalytics.

Understanding data can be overwhelming. The quest for insights reminds me of Einstein's quote, ""Everything should be made as simple as possible, but not simpler.” Good processes and explanations are keys for the practical understanding and use of consumer data. #analytics #Retail #Data #ROI #CRM #snowflake

Many people who think they're communicating actionable insights, aren't. If you're presenting what you found in the data, that's just information. If you're presenting what that actually means, that's an insight. If you're presenting what needs to be done as a results of that insight, THEN it becomes an actionable insight, and THAT is when value is unlocked. Ask yourself the question; "am I moving us forward when communicating this data, or just talking in the past/present?" Save the cliff-hangers for the movies. Tell the whole story. #datastorytelling #datacommunication #presentationskills