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A22 Sports Management proposed business model raised many different opinions including an obvious "it is impossible" from some of the established football rights holders. But it is really impossible or have we here finally the courage to look at a future proof model that could be more aligned with new audiences & consumer trends? Current football business model is "risk transfer" based. This is common to the entire revenue value chain across media, commercial & IP. The value chain is effectively targeted to benefit rights holders & for many decades survived via increasing competition between the different parties wishing to get those rights in house. A22 CEO Bernd Reichart, unveilled last December, their proposal for a men's and women's ESL, championing that it would be streamed for free around the world on a newly-launched, direct-to-consumer platform called "Unify". The streaming platform would generate income from advertising, premium subscriptions, distribution deals, interactive services and sponsors, A22 said at the time. In my perspective, if we consider on one side, the vast community with willingness to dedicate vast amounts of time & interest to engage within our sport & if we add to it the generational shift, interest in personalization & creation of own experiences that we value today, it definitely worth the time to explore & consider how viable, it is. Big-Tech players have used it for years, with the difference that football has until today gladly accepted that Big-Tech could get access mostly for free allowing them to service their vast & well known audiences with the sport content they love. If anyone can add some of the most valuable football IP in one place & create the best competition globally, it is very likely that this would be interesting content for the vast majority of the global population. It is also possible that the vast majority of that audience would want a free product & would be willing to trade data as exchange currency in return, while super spenders would be more than available to subscribe high-end premium access and experiences. It is also possible that tis platform would sub-license content to a vast number of sub platforms worldwide. And it is also possible that this platform would build the world first marketplace. To me nothing new and nothing impossible in-here, and we can talk about it for years, if no one ever tries it. So to me the question will be if any of the big rights holders will try it with their premium IP or will need to wait for a disruptive newcomer to do it or shall we concede that this will be a lost fight & allow Big-Tech winning? When we are advancing fast on the construction of a new sport around women's football, maybe this would be a central part in the roadmap for what would be necessarily a new business model in Football. Watch this space, discussion is only starting... https://lnkd.in/d676aMjz

Are you driving real value through your relationship with your fans? The past few years have been tough for #sports teams - and tough for supporters. Events and businesses are more expensive to run. Sport faces tighter sponsorship and media markets. And fans are weighing every spending decision much more carefully. So this is a great time for any team to invest in its relationship with its fanbase: to learn more about them, reward their loyalty, and create a clearer picture for partners through first-party data. This is where Tiparra can help. Our #digital #solutions turbocharge engagement, power membership schemes, and are delivered on a flexible, cost-effective basis. Click the link below to find out how we can create value for you and your fan community. 🔗 https://lnkd.in/etyabMpV

Is this the future of sport? 🤔 Gerard Pique (one of the best players of his generation) started Kings League just over a year ago with a simple but powerful concept - bring together content creators and ex pro footballers to create a new football league. New rules, new experiences and ultimately new storylines. It's no secret that the power of creators continues to grow. They are the forefront of community building and advocacy - spend 10 minutes watching some of the biggest streamers on Twitch and you'll see this in action, in real time. Pique has partnered with some of the biggest content creators in Spain and Latin America (where the first 2 leagues are based). Ibai - a twitch streamer with over 15million followers on the platform and over 11 million on YouTube, was a chairman of the one of clubs playing in Kings League, as was Sergio Aguero and Iker Casillas (also both some of the biggest names in the footballing world). How and why is this successful? Kings League combines credibility (biggest names in football) with natural entertainers and creators, creating new content ideas and storylines in the process which benefit the league and the creators themselves. Castro1021, the biggest FIFA streamer on Twitch, manages a team in this season's Latin American league. He streams football content as his job, now he manages a team. You can imagine how his loyal community of millions (already football fans) have automatically become Los Aliens 1021 fans as he streams everything about the running of the club - from trials, to player storylines, to match days. This isn't the same type of football either. They've made new rules, new concepts and whilst the sport is at the heart of it, it feels new and fresh. Golden cards are a great example of this - rewarding instant penalties, remove opposition players and goals counting as double. The numbers speak for themselves. The 2 leagues (Spain and South America) have millions of followers on Instagram, TikTok and all other social platforms. And this isn't taking into account the social accounts for the clubs involved - many of which have amassed hundreds of thousands of followers. We're in an era dominated by creators. Influencer boxing has skyrocketed and Kings League is not far behind. Younger consumers now look to their internet idols for entertainment - football especially has suffered from overly media trained players who do not show any personality. It's not their fault, it's the commercialisation of sport. This is one to watch closely - the model has gone from Spain, to South America and there's no doubt it will be taken to other countries and regions this year. Sport and the entertainment world are changing!

Read the exclusive article on Sports Marketing by Ravi Kukreja co founder playR Lifestyle Sports Services on Storyboard18 #sports #marketing #ipl #wpl #playR

8 Months since myself & Ben Hansen launched 12th 🚀 What a journey. Building an exclusive network of creators with over 40 Million followers, an extended network with much more and acquiring a significant stake in one of the biggest sports pages in the world SPORF the outside facing business has started amazingly. But what's been going on behind the scenes has been really exciting 👇 When I co-founded 12th, my goal was simple : - Bridge the gap between creators and rights holders, empowering creators as the new wave of sports media and the evolution of broadcast. - Educating rights holders on why it’s crucial to recognize and embrace this shift. As we look ahead to 2025, it’s clear that the groundwork we've laid over the past few months has positioned us perfectly for what's next. Here is a quick look back at some highlights from the past months as we build momentum into what's next: 🚘 We recently launched Enterprise European Adventure in collaboration with UEFA, a series which takes fans on a journey across the continent, blending travel, culture, and sport to create unforgettable experiences. A series that makes use of a creators understanding of fandom, abilty to create and make use of rights footage / sponsors access. 🏆 For the Champions League Final we partnered with Turkish Airlines delivering the "Champions Class" campaign that seamlessly tied Europe’s leading airline with iconic UCL moments. 🥶 As the Euro's took over the summer, 12th joined forces with Nike to help launch the England national team kit using our Mix/AR service. Nice personal highlight with the video of Cole Palmer achieving over 16 million organic views on TikTok & Instagram alone. 🧳 During the tournament, we were apart of Destination Euros—a content series in partnership with Booking and Wasserman, putting licensed matchday footage on a creator channel which was a huge step at such a big tournament. 🤝 Our collaboration with COPA90 and Pepsi Max UK continued, creating unique, unforgettable fan experiences. We are now exploring similar partnership in new markets. 🥇 The summer wrapped up with the Paris 2024 Olympics, where we worked with Intel Corporation to showcase the power of AI in content creation through Samsung Electronics products. 🥅 Alongside these efforts, we've worked closely with partners like Nike, Sports Direct, EA SPORTS, PlayStation, Visa, Celsius, DAZN, Visit Qatar and many more. Just a glimpse of some of the campaigns we've been involved in with many more in the pipeline. The future of sports media is changing and with 12th we’re pushing the boundaries of what’s possible and will be at the forefront of the change. If you'd like to chat more feel free to reach out.

Every moment is bigger than itself now. Sports have always been about more than just a game, but now sports has been "marvelized" into a universe of content that twists back on itself to both mirror and influence culture. It's fascinating to watch the evolution of sports and how it has become a reflection of our society. From the way we consume it, to the way we analyze it, to the way we celebrate our own fanhood, sports has become a cultural phenomenon that transcends the physical playing field. As we continue to witness this evolution, it's exciting to think about what the future holds for sports and how it will continue to shape our culture. #sports #culture #video

Re-sharing this to my network. From a D3 college golf team to the largest sports leagues in the world - we are seeing Live Content Capture Programs evolve into an incredibly lucrative endeavor for the monetization of short for content. From real time fan engagement to custom content sponsorship programs - LCC puts fans (and sponsors) inside the ropes for a unique experience and engagement. Check out these 7 lessons from Greenfly

First step towards sustainability in sports - using sports to drive real world societal impact

The ingredients to maximise the power of live content👇 1 part prioritisation of fan engagement 1 part effective distribution 1 part partner integration Mix together with some very talented chefs 👨🍳 Last week saw England & Wales Cricket Board (ECB) prioritise a digital first live production for The Hundred draft. The execution really embraced the benefits of socially driven live content, setting the standard for how rights-holders should be thinking about live opportunities. Heres how they did it: - Fan Engagement as a feature not a bug - Audience comments, questions and photos pulled in from X, YouTube and Instagram were included seamlessly in the broadcast and as key talking points. - Distribution & Discovery - It was easy for fans old and new to tune in. Distributed across The Hundred & ECB YouTube & Tik Tok pages & Sky Sports app. - Partner integration moments - The whole draft was powered by Sage. The draft creates a specific non-performance ‘moment’ in the calendar, and one they can sell in to specific sponsors to own. Sage receieved fantastic coverage throughout the event. Further more, with the blend of athletes and guests integrated into the show, it had the feel of a non-traditional, non-linear production, exactly the feel they had in mind. Congratulations to all the teams who played a role in executing an ambitious production. Sky Little Dot Studios Two Circles CSM Sport & Entertainment Dizplai were proud to support with the distinctive, bold and on-brand graphics and fan engagement opportunities for this event, turned around in 2.5 weeks at a fraction of the cost it would have taken using more traditional graphics systems. The Hundred have shown how it’s done. We look forward to more rights-holders innovating in the white space between live content and fan engagement. #sportsbiz #sportsindustry #fanengagement

🏆 ⚽ The Role of Betting in Sports: Balancing Revenue and Regulation Betting in sports isn't just a game – it's a vital source of income and engagement, driving the pulse of the industry. In 2023 alone, the top 15 betting companies spearheaded over 16 million euros in digital activations, fostering more than 2.5 million impressions! However, alongside its undeniable impact, betting faces mounting legal pressure in numerous countries, sparking debates about its regulation and potential bans.  The impact of potential regulations or bans on sports betting would be significant, affecting not only the industry's revenue streams but also the broader landscape of fan engagement and the dynamics of sports culture. For now, betting companies remain pivotal in driving sports revenues, especially within the social and digital realms, where they play a significant role in boosting engagement.