TOD'S’ Post

My latest article on Brand Protection in the the beauty world, this time from the celebrity brand POV. Looking forward to hearing your thoughts! https://lnkd.in/gzwapDeH #beautyindustry #brandprotection #trademarklaw

Introducing Our Newest Brand Ambassador! 🌐 Excitement is rolling out with our latest brand mascot! This innovative character is designed to encapsulate our brand's dynamic spirit and forward-thinking approach. Poised to make a significant impact, it represents our commitment to creativity and engagement in our industry. Watch this space as we take our branding to the next level! 🚀 #BrandMascot #InnovationInBranding #CorporateIdentity #MarketingStrategy #CreativeBranding #BusinessGrowth #ProfessionalMascot #IndustryLeaders #BrandEngagement #Networking #BusinessInnovation

Q for the beauty brand founders and marketing leaders out there: Can you describe your brand’s purpose in a single sentence? If yes, hell yeah. Keep doing what you're doing. If you’re thinking “Maybe. Kinda.” I totally get it. But in our highly competitive marketplace, the ability to quickly tell a client, an investor, or a potential retail partner precisely what your brand does and how it’s different from your competitors with clarity, confidence, and conviction is a super power. It can be the difference between capturing a sale, or not. Getting an investment to grow your brand, or not. Getting onto the shelves of Sephora, Ulta, or Credo, or not. Take a note from my client Ua Body—they took their established brand to the next level when they invested in their Verbal Brand Identity. Here’s what that looked like: https://lnkd.in/gUAuZm5r

When it comes to custom brand merch, quality reigns supreme! 💎. QUALITY AND FUNCTIONALITY ARE SO IMPORTANT!! ONLY GIVE OUT GIFTS THAT PEOPLE WANT! Get your coveted merchandise here! #SayHALO #PromotionalProducts #BrandedMerch #BrandIdentity #CoBranding

It’s one of James Bond’s more iconic lines: “Miss Anders…I didn’t recognise you with your clothes on.” Admittedly, on the surface, the connection of that quote from The Man With The Golden Gun to finding new and lucrative markets for your luxury fragrance brands appears tenuous at best. But if we believed in staying on the surface, we wouldn’t still be growing our business after 15 years. Here’s where we’re going with this: The Bond quote finds surprising modern-day relevance in the recent Covid pandemic. Remember when we all wore masks in public? When you met someone for the first time, and they had a mask on…did you then recognise them without their mask when you met up again post-pandemic? Probably not.   This is why branding – and brand control - is so important. The right product branding ensures people recognise your fragrance no matter where, when, or how they see it. This means keeping packaging, marketing, messaging, and the use of content consistent with the voice, image and reputation of your brand.   It can also mean a revenue boost of up to 23%. If that leaves you shaken AND stirred, we should talk about shaking up the distribution of your luxury fragrance brands. #Perfume #Marketing #Distribution #JamesBond #Branding

Elevate your corporate presence through the power of scent. Our tailor-made fragrances are not just an olfactory delight but a strategic tool to reinforce your brand identity. Infuse your marketing strategy with a custom scent that captures the essence of your brand and resonates with clients, leaving a sophisticated and enduring impact. #BrandScent #BespokeFragrance #SensoryBranding #CorporateIdentity #StrategicMarketing #InnovativeBranding #ClientExperience #SignatureScent #AustralianManufacturing #LuxuryBranding

Interesting read on the importance of brand heritage in navigating the future. Particularly important for those brands with complex, longer-term buying journeys. Tapping into heritage and history can really help build up trust and also help shape your unique positioning in the market!

Ever caught a whiff of a familiar scent and instantly knew which brand was nearby? From Abercrombie's iconic fragrance to the comforting aroma of your favorite coffee spot, scents are more than just smells—they're powerful identity markers. Discover how brands harness the essence of scent to craft their own unforgettable personal brand ✨ #branding #brandidentity #brand #brandingthroughscent #brandidentitythroughscent #scentbranding

What are the questions you’d most like to ask the Chief Brand Officer of Dr Martens, fresh into the role? For us, it’s ‘what does it really mean to be ‘authentic?’ This is such an overused word, but in the case of Dr Martens the brand has a rich history and deeply rooted identity. It’s been the choice of shoes for many subcultures and the shoe choice of protest movements. What are the key attributes that make a brand truly ‘authentic’? And how does the brand walk the talk? In 2024, where to next? Join us for an eye-opening fireside at RISE, April 24, with Ije Nwokorie who will be joined on stage by powerhouse, Debbie Tembo from Creative Equals. Tickets on sale now! https://lnkd.in/eDApTTxw #RISE2024, #leadershipConference #brandConference #marketingConference #marketingdigital #makingChange #changemakers #marketingstrategy ID: Ije is black man with a beard and glasses smiling at the camera. He's wearing a cream and blue shirt under a black jacket. Behind him are rows of Dr Martens boots. On a mint ribbon, white text: "what does it really mean to be authentic?'. Bottom left is the rise logo in white, and the Dr Martens logo bottom right.

Last year, we saw an extraordinary resurgence of beloved nostalgic brands. Many recognisable names from the past, which may have weathered declines or even vanished from the market, are now staging a triumphant return. Leading this charge is none other than Barbie. The resurgence of Barbie isn't just a testament to a classic toy; it's a cultural phenomenon that's tapping into the collective nostalgia of generations past, while also successfully adapting to contemporary tastes, presenting a novel experience for a generation that may not have encountered the original versions. For instance, there was a 340% surge in demand for Birkenstocks following its debut in the Barbie film. Leveraging platforms like Instagram, TikTok, and Pinterest, these brands find new life through visually captivating content, creating a shared cultural experience. This revival could partly be caused by a post-pandemic yearning for the familiar and comforting memories of a simpler time. However, the cyclical nature of cultural and fashion trends also plays a role; nostalgia marketing generally runs on a 20-to-30-year cycle. This cycle allows sufficient time for those with childhood memories to mature into adults with the ability to make purchasing decisions. Read more: