Toluwanimi Onakoya’s Post

One of the most common questions we get in the PR world is “What is PR?”. Our CEO Tara Ackaway breaks down the answer and explains how PR is all about telling stories that matter. #mondaymotivation #publicrelations #smallbusiness #socialwise

This post made me so happy. PR pros LOVE to overcomplicate pitching. (🙋♂️ Guilty!) We’re convinced there’s a perfect subject line formula, pitch length, format, time to pitch, personalization method, etc. But then you see this and you don’t know whether to laugh or cry. (I did a little of both.) How many times do journalists have to tell us that they want short pitches that get straight to the point before we believe them? It’s not a crime to send an email with just a few sentences that simply says what the story is and what you’re offering. We feel like it can’t really be that easy. But oftentimes it is. Save the details for the conversation. For some reason, it takes more guts to send a short email instead of a long one. So be determined to be gutsy and pitch like this more often.

In prepping a nervous client to be interviewed by a big deal media outlet for a positive news story this week, I pulled out this gem of a graphic. This is great PR advice and great life advice. What gutsy thing are you doing this week? #storytelling #publicrelations #feelthefearanddoitanyway

PR friends, please take note of this BBC reporter’s post. Do not send irrelevant mass email pitches to reporters via PR software programs. I have a friend who is a longtime anchor at CNBC who receives hundreds of email pitches a day and reads NONE of them because 98% are junk. Don’t clog media inboxes for those who: — take time to research the reporter and read/ watch their coverage to send a tailored pitch. — counsel their companies/clients on what is newsworthy and what is not. — send a succinct pitch with a clear headline that offers a unique story, adds value, is timely and offers a source with unique expertise or opinions.

If you've been in the PR industry for more than a minute, it's likely been drilled into you that the "spray & pray" method of PR is no good, very bad, evil, never do it! In this issue of Cherry on Top, the fabulous Emilie Gerber is here to turn that narrative around, and stake a claim firmly in the camp of "spray & pray is the future of PR." There, we said it! PR pros—read it & weigh in! Would love to hear from you 👇 https://lnkd.in/gAgMigJ9

“This is the way we’ve always done it,” is not good PR advice. The real PR advice you need to heed is always be learning. Experiment with new ideas. Take a course on a subject. Read a journal. Find out what is new. Practice will make you better, and that is the goal. #completepr #yeahthatgreenville #prtips

Did you let your positive thoughts or negative thoughts come through in today's challenge?? Did you get a PR today?? Comment below with your PR so I can give you a virtual high five ✋✋

📄 Listen, press releases have their place in an overall PR strategy, BUT: I’d argue that 80%+ of ‘em could be a quickie blog or a LinkedIn post. 🫤 But if cranking out press releases is your primary “PR tool” you just can’t help yourself, right? 🤷♂️ When all you have is a hammer… *everything looks like a nail*. 🔨 It’s time to be more selective. Reporters damn sure are. This is the way ✊ #publicrelations #pragency

📄 Listen, press releases have their place in an overall PR strategy, BUT: I’d argue that 80%+ of ‘em could be a quickie blog or a LinkedIn post. But if cranking out press releases is your primary “PR tool” you just can’t help yourself, right? 🤷♂️ When all you have is a hammer… *everything looks like a nail*. 🔨 It’s time to be more selective. Reporters damn sure are. This is the way ✊ #publicrelations #pragency

Media autonomy is healthy for consistent earned media.