The recent collaboration The Macallan X Bentley Motors is a masterclass on rare beauty, elegance and craftsmanship. Both brands spent time together exploring their philosophy of craftsmanship. The Macallan Horizon translates the extraordinary blend of Bentley’s rich heritage and The Macallan’s signature style, into a sophisticated single malt whisky in a beautiful bottle.
Collaborations between brands sharing similar values communicate more effectively the desired image and strengthen their brand equity.
Although some luxury brands have occasionally collaborated in the past, this was not the norm. Traditional high-end brands have always been self-sufficient in servicing a more mature clientele.
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However, the new generations of affluent clients under 40 think differently than their parents and grand-parents, they value cross-industry collaborations and expect it from their favourite brands.
Elegant, unexpected collaborations is one of the 9 pillars of Modern Luxury to seduce younger clients.
#TheMacallan #Bentley #TheMacallanHorizon #modernluxury #brandequity #knowledge #experience #heritage #rarebeauty
Master Visual Director (Visual Arts Digital), Indipendent Global Digital Marketer and Fashion/Style/Beauty Maverick
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