Sometimes the headline is the entire article. Thanks CNBC for the helpful insight!
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𝘈𝘴 𝘈𝘐 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘦𝘴 𝘵𝘩𝘦 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘢𝘷𝘦𝘳𝘢𝘨𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘢𝘯𝘥 𝘰𝘯𝘭𝘪𝘯𝘦 𝘢𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴 𝘤𝘰𝘯𝘧𝘶𝘴𝘦 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘳 𝘵𝘳𝘢𝘤𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘥𝘦𝘴𝘪𝘳𝘦𝘴, 𝘢𝘱𝘱𝘭𝘺𝘪𝘯𝘨 𝘩𝘶𝘮𝘢𝘯-𝘤𝘦𝘯𝘵𝘳𝘪𝘤 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘦𝘤𝘰𝘮𝘦𝘴 𝘦𝘷𝘦𝘯 𝘮𝘰𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵. 🔍 𝐒𝐚𝐲 𝐍𝐎 𝐭𝐨 𝐭𝐡𝐞 𝐒𝐭𝐚𝐭𝐮𝐬 𝐐𝐮𝐨! Turning intent into action isn’t just about saying yes—it’s about confidently saying no to all other alternatives. Ever wrestled with decisions, unsure of which path to take? It’s a frustrating dance of uncertainty that can feel like hitting a brick wall. Evidence is your compass, guiding you through the maze of options. Ready to cut through the confusion and make decisive moves? Here is a quick perspective on the importance of building compelling evidence that drives confident decisions. #6psychoemotionalfilters #humancentricselling #customerjourney #sellwithinsight
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If you find this useful, follow Integrated Insights to see more about how we humanize insight to help smart people avoid dumb decisions. Learn about our frameworks, stories from past projects and practical perspective to overcome barriers to sales growth.
Do you have a clear path to sustainable sales growth? Because of the huge effort involved in both gaining and maintaining distribution, brands can easily get into trouble with unsold inventory after putting the wrong items in the wrong place. This happens because it is easy to think that gaining any distribution is a good distribution. However, this mindset feels overwhelming when poor focus dilutes attention, effort, and resources to the point that nothing is sustainable. #supervision #gotomarket #humancentricdesign #sellwithinsight
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If you find this useful, follow Integrated Insights to see more about how we humanize insight to help smart people avoid dumb decisions. Learn about our frameworks, stories from past projects and practical perspective to overcome barriers to sales growth.
𝘈𝘴 𝘈𝘐 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘦𝘴 𝘵𝘩𝘦 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘢𝘷𝘦𝘳𝘢𝘨𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘢𝘯𝘥 𝘰𝘯𝘭𝘪𝘯𝘦 𝘢𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴 𝘤𝘰𝘯𝘧𝘶𝘴𝘦 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘳 𝘵𝘳𝘢𝘤𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘥𝘦𝘴𝘪𝘳𝘦𝘴, 𝘢𝘱𝘱𝘭𝘺𝘪𝘯𝘨 𝘩𝘶𝘮𝘢𝘯-𝘤𝘦𝘯𝘵𝘳𝘪𝘤 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘦𝘤𝘰𝘮𝘦𝘴 𝘦𝘷𝘦𝘯 𝘮𝘰𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵. 🌟 𝗦𝗲𝗹𝗹 𝘁𝗵𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝘁𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁! The true art of selling isn’t just about pitching a product—it’s about helping people envision the transformative experience of owning it. Ever felt the frustration of decision-making, unsure of the next steps to take? Visualizing ownership ignites desire and drives action like nothing else. Ready to empower your customers with compelling visions? Here’s a practical perspective on turning confusion into clarity and making your product an irresistible reality. #6psychoemotionalfilters #humancentricselling #customerjourney #sellwithinsight
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What a great memory for us old people! Still makes me laugh outloud. BTW...I always thought UPS stores should have trademarked Get.Ship.Done.
This K-Mart ad got 10 million views in ONE DAY — by creating the right kind of controversy. First, some background: In 2013, K-Mart wanted to advertise its new delivery program. Its agency FCB created this ad, featuring lots of people saying the phrase “ship my pants.” It lit up the internet, as people debated whether it’s too profane. (I’ll admit, I LOL’d.) CBS called it “somewhat controversial.” USA Today said it caused “shockwaves and smiles.” NOW, LET’S TALK ABOUT CONTROVERSY. Some people do controversial things for attention. That’s short-sighted. But it’s undeniable: Disagreement attracts attention — so when used carefully, it can be helpful. If you have a great idea that might feel risky, pause to ask two questions: 1. “If a small number of people disagree, will that alert a larger number of people who will love this?” 2. “Will the people who disagree still respect me, and not feel personally affronted?” 3. "Will the people who love this REALLY love it?" If the answer is everything is yes — as it was for K-Mart — then I say go for it. (I mean, K-Mart was struggling in 2013, and now its last remaining store will close in October of 2024. But you can’t blame that on the ad!) To be really FOR someone, you must sometimes NOT be for someone else. Sometimes, it's worth taking the risk. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 Every week, I share one way you can improve your work — and build a career or company you love: jasonfeifer.com/newsletter
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If you find this useful, follow Integrated Insights to see more about how we humanize insight to help smart people avoid dumb decisions. Learn about our frameworks, stories from past projects and practical perspective to overcome barriers to sales growth.
Do you have a clear path to sustainable sales growth? It is depressing to see a perfect product hidden in an imperfect, uninspired package that makes it forgettable or invisible. However, it is easy to look past imperfect packaging when we know what is inside. Uninspired packaging and confusing labels are extraordinarily good at hiding great products by making them forgettable or invisible. #supervision #gotomarket #humancentricdesign #sellwithinsight
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“Start with the customer experience “ That principle has literally made trillions of dollars, yet (in my experience) the natural inclination of most businesses is to resist intimate engagement with their customers? Why?
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If you find this useful, follow Integrated Insights to see more about how we humanize insight to help smart people avoid dumb decisions. Learn about our frameworks, stories from past projects and practical perspective to overcome barriers to sales growth.
Do you have a clear path to sustainable sales growth? Maximizing company profit or customer value often feels like a conflicting goal, with few people having the perfect knowledge to accurately compare sizing and pricing across many options. Through bias and internal motivation, we naturally overvalue our brand. However, it can be harsh to acknowledge how imperfect information and an unbiased comparison to alternate options provide a more accurate external perspective. #supervision #gotomarket #humancentricdesign #sellwithinsight
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Vanity metrics that just make you feel good about yourself are a distraction. Metrics that make you believe a truth that is either very incomplete or very inaccurate can be far more dangerous. Good advice here to remember what is easy to report is not necessary what is right to report.
100 years ago - "Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Today -"80% of the money I spend on advertising is wasted, but it looks like it works in a spreadsheet, and I know which 80% is wasted, but I don't want to know any more about it, because a lot of it is fraud, and everyone else is in denial. And if I spent more in the areas where brands are actually built, and sales are really generated, it would mostly be untrackable and it would mostly incur in 6 months to 10 years time, and it will be useless for this months QBR" There used to be a think called "dark social", is was the broad acceptance of the idea that there is a massive amount of chatter in the world that doesn't happen on social media, in fact probably 70-95% of "influence" is stuff that you can trace. Advertising is exactly the same, but we don't want to accept it. Almost every medium to large advertiser in the world has the vast majority of interactions, sales, influence, in places which people can't ever measure. More and more time and energy is spent closing the loop. The idea you can use my mobile number to see if the ad for Samsung fridges made me buy one. The problem with this is that the entire proposition is preposterous. Attributing success of a sale of almost anything to any less than 30-1bn things, is like asking people what lyric or note makes them like a song. Marketing is way more complex and way more simple than we want it to be.
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If you find this useful, follow Integrated Insights to see more about how we humanize insight to help smart people avoid dumb decisions. Learn about our frameworks, stories from past projects and practical perspective to overcome barriers to sales growth.
𝘈𝘴 𝘈𝘐 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘦𝘴 𝘵𝘩𝘦 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘢𝘷𝘦𝘳𝘢𝘨𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘢𝘯𝘥 𝘰𝘯𝘭𝘪𝘯𝘦 𝘢𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴 𝘤𝘰𝘯𝘧𝘶𝘴𝘦 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘳 𝘵𝘳𝘢𝘤𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘥𝘦𝘴𝘪𝘳𝘦𝘴, 𝘢𝘱𝘱𝘭𝘺𝘪𝘯𝘨 𝘩𝘶𝘮𝘢𝘯-𝘤𝘦𝘯𝘵𝘳𝘪𝘤 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘦𝘤𝘰𝘮𝘦𝘴 𝘦𝘷𝘦𝘯 𝘮𝘰𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵. 🔍 𝗧𝗿𝘂𝘀𝘁: 𝗧𝗵𝗲 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 𝗟𝗶𝗻𝗸 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗠𝗮𝗸𝗶𝗻𝗴! Brands need more than awareness to be seriously considered—they must be known, liked, and trusted. The quickest way to build this trust is through validation from someone you already trust. It's a game-changer. Ready to cut through the noise and earn genuine trust? Here’s a quick insight into leveraging trusted voices and making confident decisions. #6psychoemotionalfilters #humancentricselling #customerjourney #sellwithinsight
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Simplicity.
Content Marketing Strategist + Writer | Crafting genuinely helpful, story-rich content your B2B buyers will bookmark.
I think we seriously overcomplicate marketing sometimes. 🤷♀️ We get so caught up chasing trends that we forget the foundations. When it comes down to it, all great marketing is just— 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 derived from → 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 combined with → 𝐥𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠 to our audiences, so that we can create great → 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 that shows them we truly → 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 them and brings them → 𝐯𝐚𝐥𝐮𝐞. That's what 𝘳𝘦𝘢𝘭𝘭𝘺 builds → 𝐭𝐫𝐮𝐬𝐭. If Chat GPT can understand that, then we can too. Let's nail the foundations before we chase the trends! 👏 #Marketing #ContentMarketing #MarketingStrategy
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Director Global E-Commerce @ Chart Industries | Top Voice on LinkedIn | Data-informed Innovation 🕵♀️
11moLove it! Simply living within our means, makes so much more possible.