Last week, Overlap had its big debut, and wow, what a ride! We launched on Product Hunt, went viral on Hacker News, and even got a shoutout from The Hustle. Here’s the wild story of how it all went down.
At 12:01 am, Overlap went live on Product Hunt. I stayed up all night, glued to my screen, watching our rank hover around 15th place (of ~40). Not amazing, but not terrible. Determined, I worked through my launch checklist: posting on Reddit, emailing the press, sharing on social media, etc.
Feeling a bit deflated, I decided to post on Hacker News with the headline:
𝐼 𝑏𝑢𝑖𝑙𝑡 𝑎 𝑡𝑜𝑜𝑙 𝑡𝑜 𝑒𝑥𝑝𝑎𝑛𝑑 𝑦𝑜𝑢𝑟 𝑛𝑒𝑡𝑤𝑜𝑟𝑘 (𝑡ℎ𝑎𝑡 𝑖𝑛𝑡𝑟𝑜𝑣𝑒𝑟𝑡𝑠 𝑤𝑖𝑙𝑙 𝑙𝑜𝑣𝑒)
I thought this headline was clever because HN prime audience are folks in computer science and entrepreneurship.
And then, it happened. An hour later, sign-ups surged. Overlap was taking off! 🎉
As I watched the numbers climb, I got emotional. For the past three months, I’ve been waking up at 5 am to build, test, and refine Overlap. Driving to my full-time job, I’d sit in silence, thinking about this project. Then I'd race home to work on it again.
Seeing Overlap succeed was the validation I needed. It wasn’t just about the sign-ups; it was about proving that all those hours of work were worth it.
Then, disaster struck. The flood of sign-ups caused a system crash. Profiles got jumbled, and panic set in. It was 3:30 am, and I had 30 minutes before Overlap was featured in The Hustle’s newsletter. I rolled up my sleeves and dove into crisis mode.
By 4:05 am, just in time for The Hustle’s 2.5 million subscribers, the bug was fixed. Phew!
Sign-ups kept pouring in, and Overlap’s system became stronger and more secure. Two major tech influencers joined. A potential paid partner reached out. Most importantly, there’s a real appetite for warm intros at scale.
I accomplished all of my goals:
• Complete this product iteration
• Validate interest in Overlap
• Collect feedback to refine the product and positioning
• Boost user numbers for better connections
• Attract prospective partners
I widened the user base:
28% Tech Professionals
20% Startup Founders
15% Corporate Employees
14% Mentors/Advisors
12% Creative Professionals
6% Investors
5% Researchers
Product Hunt might not have been our biggest win, but it set the stage. It forced me to refine our messaging, create compelling assets, and stick to a launch date. Hacker News brought thoughtful feedback and tons of sign-ups.
Last week was a whirlwind of highs and lows, but I learned so much.
Huge thanks to Juliet Bennett Rylah for The Hustle mention and Sarah Wright for the Product Hunt newsletter inclusion.
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