Tom Molen’s Post

While free streaming television growth in the US may be slowing, movies remain key. As the market continues to mature, the shift in content offerings is creating new opportunities for media companies. #StreamingTV #Movies #FASTChannels #AdTech #MarTech #Streaming

Linear TV networks on streaming platforms ❓ Is that confusing to the modern consumer? Read more below! #directavenue #tvads #linear #streaming #datadriven #marketing

Why Are Free, Ad-Supported Streamers Beating Out Competitors? What do Tubi, the Roku Channel and Pluto TV have in common for the second month in a row? “Free is a great driver to get people to try something,” John Buffone, vice president and media entertainment industry adviser at market research company Circana, told The Hollywood Reporter. “Free doesn’t keep you there.” Viewers are responding to the massive libraries services like Tubi offer, as well as the diversity of their content.  “We have hundreds of Korean dramas. We have hundreds of UFO docs. If you want to watch silent films or anime, we have that. And so what we’re finding is these fandoms are really kind of discovering what’s happening at Tubi and that’s driving that viewership,” Tubi CEO Anjali Sud told THR. With thanks to FAST Channels TV and movieguide.org. --- MEDIA RELEASE | Wise Words Media officially launches FAST Channels Media at MIFF 2024  * https://lnkd.in/gSbgfWmv Looking to expand, grow reach and engagement with more international audience(s)? Maybe your're a producer looking to refine your content or film distribution strategies? Wise Words Media will be at Melbourne International Film Festival 2024. Our goal(s): to build and consolidate industry relationships by introducing everything FAST Channels to MIFF professionals and audiences alike. FAST Channels Media is ready to put our clients in touch with our far reaching, active global network of contacts in the hashtag#OTT 'Over-The-Top' streaming sector and FAST Channels space: * https://lnkd.in/guNUY-uH FAST FACTS | Did you know there are 1.4 billion smart TV's world-wide? Your film, TV Series...in fact any content you produce can find a global audience. #FASTchannels #freetv #streaming #AVOD #ott #ottplatforms

Why Are Free, Ad-Supported Streamers Beating Out Competitors? What do Tubi, the Roku Channel and Pluto TV have in common for the second month in a row? “Free is a great driver to get people to try something,” John Buffone, vice president and media entertainment industry adviser at market research company Circana, told The Hollywood Reporter. “Free doesn’t keep you there.” Viewers are responding to the massive libraries services like Tubi offer, as well as the diversity of their content. “We have hundreds of Korean dramas. We have hundreds of UFO docs. If you want to watch silent films or anime, we have that. And so what we’re finding is these fandoms are really kind of discovering what’s happening at Tubi and that’s driving that viewership,” Tubi CEO Anjali Sud told THR. With thanks to FAST Channels TV and movieguide.org. --- MEDIA RELEASE | Wise Words Media officially launches FAST Channels Media at MIFF 2024  * https://lnkd.in/gSbgfWmv Looking to expand, grow reach and engagement with more international audience(s)? Maybe your're a producer looking to refine your content or film distribution strategies? Wise Words Media will be at Melbourne International Film Festival 2024. Our goal(s): to build and consolidate industry relationships by introducing everything FAST Channels to MIFF professionals and audiences alike. FAST Channels Media is ready to put our clients in touch with our far reaching, active global network of contacts in the hashtag#OTT 'Over-The-Top' streaming sector and FAST Channels space: * https://lnkd.in/guNUY-uH FAST FACTS | Did you know there are 1.4 billion smart TV's world-wide? Your film, TV Series...in fact any content you produce can find a global audience. With thanks to FAST Channels TV and movieguide.org. #FASTchannels #freetv #streaming #AVOD #ott #ottplatforms

Linear TV is alive and well, and while broadcasters and viewers in Central & East Europe are embracing streaming, there is a sense that linear TV has more of a shelf life here. https://lnkd.in/eCvEFxQY

Interesting insights into viewer behavior on streaming platforms. The latest research explores how platforms subtly influence our viewing choices. The study delves into the factors shaping our watchlist, from program prominence to genre preferences.

The fastest-growing streaming networks have on-demand content for free, according to the latest reports from Nielsen — making up 4.1% of the entire TV viewership market — with Goldman Sachs projecting growth to hit 15% year on year upto 2027. #FASTchannels #streaming #AVOD

A helpful simplified chart for marketers, with definitions and audience sizes in the article. "As the TV and streaming landscape becomes increasingly fragmented, the terms used to describe different ways to watch are multiplying."

Are you feeling lost in the world of streaming and OTT/CTV? It can be overwhelming with all the acronyms that are used in this industry. Fear not! This EMARKETER article provides a great chart and a handy list of what it all means. Check out the link below and never feel lost again! #streamingmedia #streaming #media #ctvadvertising #marketing #advertising #tv https://lnkd.in/gcCTrFQ9

"The report lays out the Top 10 most-streamed titles in 2023 (...) not a single streaming original broke into the Top 10 this year. Again, that is affected by the runtimes of the projects on the chart; long-shows like “Suits” and “NCIS” were easily able to push out more current titles that have only aired a few seasons. At the same time, the absence of a single original title on the Top 10 demonstrates that 2023 — marked by the Hollywood strikes — lacked any major streaming event that reached the ubiquity of years past. For example, in 2022, though eight of the 10 most-streamed titles were acquired rather than original, (...)." #streaming