Tommy Hilfiger’s Post

🙌 HNY to my LinkedIn community! What a year 2023 has been for brands all over the world; some of them really pulled out all the stops to keep consumers engaged. Collaborations and partnerships were bigger and better than ever and remain high on the list of strategies to keep momentum going in 2024. 💪   🏆I want to highlight some of my favorite brand collabs of 2023: 🧳🚘 Louis Vuitton x BMW Group: Two luxury brands combining their offerings displayed a great example of strategic alignment on purpose. Both LV and BMW aim to deliver consumers high-end appeal, and this collab did just that by combining the fashion house’s beloved luggage with the automaker’s sleek i8 model.   🍸🍅Absolut x Heinz: After launching its first range of pasta sauces in 2022, Heinz shook social media with the announcement of its partnership with Absolut. The two partnered to create a vodka sauce in a campaign that combined nostalgia and pop culture to become an instant hit.   💎👟Tiffany & Co. x Nike: Jewelry empire Tiffany & Co. teamed up with Nike to create a co-branded version of the athleticwear’s well-known Air Force 1 Low shoe. This collaboration celebrated the stylishness that both brands share while highlighting their ties to New York City.   🏀🩲 National Basketball Association (NBA) x SKIMS: The fashion brand known for its underwear and shapewear line made big moves when it announced its collab with the professional basketball league This showed how brands can mutually grow one another’s audiences and attract new, diverse groups of consumers.   I am excited to see what new (and unexpected) partnerships arise in the new year! 🤩   #BrandBuilding #BrandCollaboration  

We asked 500 American consumers how they feel about a potential Levi Strauss & Co. x Beyonce collaboration, and here’s what we found: 🤠 22% are excited about the idea 😐 34% feel neutral 👎 44% aren’t interested at all As for checking out the potential collection: 🛒 Only 9% would be first in line 🤔 29% might, but they’d wait to see the designs 🙅 45% said it wouldn’t influence them at all The overall sentiment? A bit lukewarm. While some are keen, most feel neutral or uninterested. Interestingly, some mentioned that Levi’s strong brand doesn’t need celebrity collabs to stay relevant. How important do you think celebrity collaborations are for a brand's success today?

Whether you like the guy or not, his dressing up often in company merch in a cool way builds his image as part of the team, rather than someone completely outside the company. This highlights how wearing company merchandise can enhance personal branding and foster a sense of unity and belonging within the company. Many founders appear in interviews wearing their company's merchandise, even though they could wear fancy brand clothing. This shows how important it is to build brand awareness and how company merch can be used in the process. 🏢👕 On the other hand, it is interesting to see that even the biggest companies with billion-dollar marketing budgets are making simple t-shirts with a quick print. Our mission at MerchUp (formerly BluzUp) is to create corporate merch designs that are closer to fashion brands than typical t-shirt express shops. Let us know if you know of any other cool examples of using corporate merch in the media. 📢👀 #MerchUp #Corporatefashion #Merchexamples #BrandAwareness #CorporateMerchandise

Have you ever come across a marketing campaign that sparked your creativity? I recently learned from the brilliant documentary "Art and Copy," the story behind the iconic Tommy Hilfiger ad. Tommy Hilfiger, a young designer with big dreams, was determined to disrupt the fashion industry. He knew he needed a bold marketing campaign to break through the noise, and he wasn't afraid to take risks. Enter the legendary advertising duo, George Lois and Arnie Harris. The blanks became a national obsession, with everyone speculating on who the mystery designers were. But the brilliance of the campaign went beyond the blanks. It was about more than just name recognition; it was about positioning Hilfiger as a major player in American fashion. By putting his name alongside established icons like Ralph Lauren and Calvin Klein, Hilfiger instantly gained legitimacy and credibility. It's a reminder that great marketing isn't just about selling a product; it's about telling a story, sparking a conversation, and leaving a lasting impression. #marketing #advertising #creativity #tommyhilfiger #artandcopy

From Quirky to Coveted: How PR Transformed Crocs When Crocs debuted in 2002, their quirky design and bright colors drew mixed reactions, with many dismissing them as an odd fashion choice. However, through savvy public relations, Crocs transformed from peculiar to popular, becoming a global footwear sensation. Celebrity endorsements from the likes of Mario Batali and Jack Nicholson lent the brand credibility, while PR campaigns highlighted the shoes' comfort, lightweight material, and practicality. Targeting niche markets like healthcare workers and chefs built a loyal customer base, and memorable, often humorous ads embraced Crocs’ quirky image, widening their appeal. Community engagement, such as donating shoes during the pandemic, bolstered the brand’s reputation, while collaborations with popular brands created buzz and attracted fashion-forward consumers. By expanding their product line and adapting to trends, Crocs remained relevant. Did you know? Despite initial skepticism, Crocs has sold over 720 million pairs worldwide, demonstrating the power of strategic public relations in turning a quirky product into a beloved global brand #prstories #crocs #fridaythought #strategy #didyouknow

What do you do when you're the new and unknown kid (brand) on the block and want to be seen amongst the big names? You creatively associate yourself with them, like Tommy Hilfiger did in the '80s, when it was fledgling brand. It took a prominent hoarding and ran ads that *humbly* referred to itself as "the least known of the 4 great American designers for men". And in doing so, placed itself on a list that included Ralph Lauren, Perry Ellis and Calvin Klein, the 3 big names in men's fashion at the time. Smart thinking, don't you think? Apart from the classic "We try harder" campaign by Avis, have you come across other challenger brands that have used advertising creatively to be considered alongside the leader brands? Is yours a challenger brand? Are you wondering how to heighten its awareness against its better known competition? Talk to me, and I'll tell you how.

Branding big-name clothing with your logo isn't just about adding a label—it’s a game-changing strategy that elevates your brand’s presence and recognition. We brand Nike, Adidas, The North Face, Stormtech, Dennys, Callaway, Columbia, Helly Hansen & more. Make your brand more prominent and stylish✨ 👕 Enhance Visibility: Partner with top-tier brands to put your logo in the spotlight. 👕 Create Quality Impressions: Align your brand with well-known, trusted names. 👕 Boost Team Spirit: Foster unity and pride among employees with branded apparel. 👕 Engage Your Audience: Stand out with clothing that speaks for your brand. 👕 Ensure Lasting Impact: Leave a memorable mark with every wear. #Merch #Brand #Clothing #TeamSpirit #Marketing #Nike #Adidas #TheNorthface

📢 55Haitao.com's Calvin Klein Campaign Drives Massive Sales Success! We're thrilled to announce the amazing results of our recent partnership with Calvin Klein, one of the world's leading global fashion lifestyle brands! During our promotional event, 55Haitao.com drove a sales growth of up to 388% YoY for our partner. Shoppers loved our exclusive discounts (25% off on $100 and more; 40% off on $150 and more) combined with up to 7.5% Cash Back. It's a win-win for everyone: fantastic deals for our customers and a huge boost in sales for Calvin Klein. Are you an advertiser looking to reach a massive audience and achieve similar results? Partnering with 55Haitao.com is the perfect way to do just that. We can help you create a targeted campaign that drives sales and brand awareness. Contact us today to discuss how we can work together and achieve your marketing goals this year! #partnershipsuccess #partnershipmarketing #55Haitao #partnerships #growthmarketing #advertisers #brands

Make Friends to Make Billions. Crocs is a master of collaborations and co-branding. It is also a highly profitable brand. Its profit margin (26%) is equal to that of the luxury goods giant LVMH Moët Hennessy—Louis Vuitton. In 2016, the brand's sales were sinking, but there was one bright spot—its limited-edition collaboration with luxury designer Christopher Kane. Fast forward to today, Crocs engages in a wide range of collaborations, appealing to various consumer segments: • 𝐇𝐢𝐠𝐡-𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Collaborations with brands like Balenciaga have given Crocs a surprising fashion edge. • 𝐂𝐞𝐥𝐞𝐛𝐫𝐢𝐭𝐲 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Partnerships with stars like Justin Bieber, Post Malone, and Bad Bunny have brought Crocs into the limelight. • 𝐏𝐨𝐩 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬: From KFC to South Park and Barbie, Crocs' limited editions have created buzz and excitement. • 𝐊𝐢𝐝-𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Disney, Nickelodeon, and SpongeBob SquarePants collaborations have made Crocs a hit with younger audiences. The company saw a 93% increase in revenue from Q2 2020 to Q2 2021, during which they released over two dozen collaborations. Brands often struggle to keep up with customers' need for novelty. Collaboration is a powerful strategy for attracting diverse customer segments without exhausting internal resources. Brands like Crocs, Stanley Cups, Gentle Monster & Uniqlo regularly find collaborators to co-create new editions of their core products. Coincidentally, they're also wildly popular with youngsters. What other brands do you think have nailed the art of collaboration? Drop your thoughts below! #marketing #cobranding #strategy

You want your business to look good, and you want to look good while doing business, don’t you? Businesses like TrezenBold, LLC can be the one-stop shop for everything you need to elevate your brand so you can in turn do the same for your clients. Call them to talk about some custom apparel, and then call us to start the conversation about building a custom #outdooradvertisng campaign that fits your needs. #OOH #OmahaBusBench