Awesome evening with David Millar at Bremont Watch Company’s fabulous Henley HQ last night. David is known for being very candid and matter of fact about pro-cycling’s doping problem and how he succumbed to it, but it is thanks to him and a handful of others like Jonathan Vaughters taking proactive action to demonstrate riders can win without doping that we are now able to enjoy what he calls a golden era of pure pro-cycling with some incredible young talent racing extremely competitively drug-free. It was also great to hear how after such a painful downfall David found his peace and developed a new love of cycling for the enjoyment of it rather than just the competition. My take aways: 1. You have much more time than you think - be patient. Chip away. 2. Never give up; don’t panic. It might hurt, but you’ll finish and learn a lot. 3. The pain teaches you more than success; you learn much more about yourself and your resilience. (The best cyclists can endure immense pain to inflict suffering in their rivals and break them; despite the pain it’s not suffering to them) 4. The UK has the coolest cycling community - it’s just a bit more edgy and underground than anywhere else 🤙🏼 5. There’s no such thing as mechanical-doping in pro-cycling; any accusation of it can just be considered a great compliment by the recipient! 6. I do not have the build to be a competitive cyclist!
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Another fantastic #SingaporeGP #F1 experience! Well done
Helping brands to inspire and motivate positive change: to engage and excite customers, employees and the media to support accelerated business growth through sport and entertainment.
Thats a wrap for the Rush Sport & Entertainment team at the Singapore GP supporting an amazing Marriott Bonvoy APEC team. After a relentless 6 months of MS Teams planning and prep, we hosted multiple programmes in multiple locations, on and off track, providing Marriott Bonvoy Members, Marriott Owners and Marriott Senior Regional Leadership with an F1 experience they will cherish. A huge shout out to our partners who supported on the ground enabling seamless, turnkey experience delivery. Next stop Austin. Always a favourite for everyone involved.
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+5
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An amazing opportunity with #MarriottBonvoy to witness the end of an era close at hand as Sir Lewis Hamilton drives his final race for the Mercedes-AMG Petronas F1 Team. This will be a once-in-a-lifetime #F1 experience with all the VIP trimmings!
📣 Who wants to win a VIP race weekend in #AbuDhabi and meet Lewis Hamilton, with the Mercedes-AMG PETRONAS Formula One Team?! 📣 https://lnkd.in/dniBiqV9 🤲 Please like & repost for visibility, as this is a truly amazing prize from Marriott Bonvoy! 🤲 ----------- 160over90 / Vittoria Cerchia / Jessica Penna / Jennifer Glynn / Louise Ryan-Humphreys / Rebecca Knäuper / Alefiya Rashiq / Alexandra Greenwood (Zafirov) #Mercedes #MercedesF1 #F1 #Formula1 #AbuDhabiGP #AbuDhabiF1 #UAE #Competition #VIP #Sweepstake #Sports #Sportsmarketing #Marriott #MarriottBonvoy #SportsBusiness #racing #formulaone #motorsport #lewishamilton #race #mercedes #grandprix #memes #cars #car #hamilton #driver #team #meme
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Topped off the summer cycling season with a tour of the French Alps including the stunning Col de la Croix de Fer / Col du Glandon, Col de Sarenne, a rather snowy Col du Sabot and of course the iconic 21 bends of the Alpes d’Huez climb. Cycling has become a real passion for me - so great for physical and mental health, pushing myself further than I imagined possible, with plenty of high-speed thrills on the descents and time for some mindfulness or big-thinking on the way up, all whilst exploring stunning landscapes and the beauty of the natural world around us. (Apologies for the MAMIL imagery)
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Thomas Beahon’s article below reminds me of what Alastair Campbell calls “Perservillience” - a word that will resonate with Thomas I suspect. If you have resilience to recover from a setback, and learn lessons from it, your perseverance will strengthen. If you persevere with something even when it is not going fully according to plan, or you’re not enjoying it, that adds currency to your resilience bank. The more resilience you have the more you can fuel your perseverance. As Thomas’ own experience exemplifies all great entrepreneurs (and sportsmen) talk first about the big setbacks and rejections they had which, rather than give up, made them more determined and ultimately better equipped to achieve their success. Some are clear they wouldn’t have made it without it. That’s perservillience. I recommend Alastair’s book #whatcanIdo - turns out running successful political campaigns is very similar to entrepreneurship in my experience: lots of perservillience required first and foremost, consistency and repetition, leadership, team-building, and a firm belief in what you’re doing. It also explains a lot about the current state of politics and as the title suggests what we might do about changing that for the better.
“Experience Is What You Get When You Don’t Get What You Want” I read this quote (which finishes ‘Good Times Teach Only Bad Lessons‘) recently and it resonated with me instantly. So much that I made it the topic of my latest column in Business Leader magazine. For those that don’t already know, Business Leader is the recently relaunched magazine created to champion British business. Owned by Richard Harpin and edited by Graham Ruddick it’s a great read for anyone interested in entrepreneurship, leadership, the economy or simply wants to learn more about the world of business. I write a monthly column and try to make it as useful as possible for fellow entrepreneurs and people building companies. I hope you like it….. https://lnkd.in/eW8eBDPJ
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Excellent point well made by Gaurav. So often we speak with clients whose top priorities seem focused on growing their digital media engagement metrics above all else irrespective of how the activity creates or grows actual meaningful customer relationships, increases preference or provides for relevant and real experiences of their products or services, let alone closing new business! Of course digital’s certainly not unimportant in the overall mix, but there is nothing like first-hand real-world connections and experiences to deliver tangible results that directly accelerate business growth. And as Cognizant has clearly discovered #F1 offers an unrivalled high-tech high-performance storytelling and entertainment environment in which to do so efficiently and effectively at global scale. DM me if you’re interested to explore the possibilities for your business. Rush offer expert support to evaluate and develop a robust strategy and investment rationale specifically for your business.
Digital marketing isn’t going anywhere, but in-person touchpoints - think events and experiential - are making a comeback. It is all about integrating the real and digital worlds to create a seamless experience. Creating unforgettable experiences with and for clients and their customers is crucial for businesses. As marketers, putting the customer first means designing experiences around the way they live and work both online and offline. Sports sponsorship has been our winning strategy Cognizant to create lasting memories with our clients and build relationships that feel personal and personalized. They also help us bridge the gap between our digital ecosystems and the tangible world around us. Feeling the ground shake trackside at an F1 race or experiencing the thrill of seeing a hole-in-one can be relived through video, social, and blogs that link entertainment to real business results. This is how brands win.
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Really exciting news - a great addition to the Rush team. Welcome Olla!
Delighted to announce that Olla Tennant has joined Rush Sport & Entertainment as Partnerships Director. Olla brings a wealth of #motorsport #sponsorship experience and expertise, especially in #F1 and #FormulaE, having worked on a number of global blue chip partnerships over the past 12 years including American Express, Shell and UBS. We look forward to introducing Olla to our partners and clients over the coming weeks.
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Delighted to announce that Olla Tennant has joined Rush Sport & Entertainment as Partnerships Director. Olla brings a wealth of #motorsport #sponsorship experience and expertise, especially in #F1 and #FormulaE, having worked on a number of global blue chip partnerships over the past 12 years including American Express, Shell and UBS. We look forward to introducing Olla to our partners and clients over the coming weeks.
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Lovely to catch up with many former colleagues and friends at Silverstone for the #F1 #BritishGP last weekend, especially Silvia Frangipane Hoffer. Scary it’s been 16 years almost to the day between these two photos, but think we’ve aged pretty well - at least Silvia and the beer sponsor certainly have! Also note the weather was just the same then as now ie cold and wet in July…
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🏎️💨😻 this sounds like a lot of fun for some lucky owner! #F1 #schumacher
This radio-controlled replica of Schumacher’s F2002 could be yours… for £200,000
topgear.com
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Thanks for hosting us Giles English!