Topfranchise.com’s Post

Staying on top in today’s crowded, dynamic beverage industry requires a fresh approach from even the most well-established brands. While the growth opportunity in the bubble tea market is significant – Forbes Business Insights projects that the global bubble tea market will grow from $2.46 billion in 2023 to a predicted $4.78 billion in 2032 – with increased opportunity comes increased competition. Bubble tea has always been an industry with low barriers to entry, and an increasing number of brands are entering the market – both in QSR and retail – even as other caffeinated drinks threaten to capture market share. To break through the noise, Chatime, a leading global bubble tea and innovative beverage brand, recently reinvigorated its brand platform. The brand refresh reflects the vibrant, youthful spirit of the company in a way that speaks to evolving consumer tastes and preferences – and appeals to Gen Z consumers around the world who represent the brand’s fastest-growing customer base. Founded in Taiwan in 2005, Chatime was one of the first brands to take the bubble tea concept international. Now, the brand is tapping into the latest consumer trends and insights to fuel its boldest transformation to date, solidifying its strong brand relevance and permanence. Read more → https://lnkd.in/ddCXfMH3