🎉 And They're Off at the First Turn! 🏇
Thanks to a fantastic partnership with Leah Scott, I'm super excited to finally showcase a project I've held close to the chest for some time now - First Turn Sports Bar.
First Turn Sports Bar will be the ultimate destination for sports fans and horse racing enthusiasts. Located in the heart of Derby City Gaming Downtown, guests will be immersed in the thrill of the race with the bar’s unique decor, a nod to the famous First Turn at Churchill Downs.
✨ Behind First Turn's Branding
My goal was to craft a brand that pays homage to the legacy of horse racing, and yes, a nod to that famous First Turn at Churchill Downs. Jeweled red and green hues of the iconic rose garland are grounded with rich leathery brown and brilliant gold – Unmistakably Derby. Taking a cue from the iconic Kentucky Derby, the logo captures the rush of the race while being elegant enough to stand tall amidst the glitz of slot machines and cocktail glasses.
✨ Capturing the Race’s Soul
At the crux of the First Turn Sports Bar logo is a meticulously crafted depiction of a horse and jockey. But this isn't just any moment in the race; it's that pulse-pounding instance when they're rounding the first turn, the crowd's roar crescendoing, and the stakes skyrocketing. It's the essence of the race, the turning point that can make or break champions.
✨ Why That Particular Moment?
Rounding the first turn isn't just a physical maneuver; it symbolizes hope, strategy, and sheer willpower. By anchoring this moment in the logo, I aimed to encapsulate both the name and ethos of First Turn Sports Bar – a place where excitement meets anticipation and where every second counts, much like during the greatest two minutes in sports.
👀 Peek Into the Future
While the First Turn logo sets a thrilling pace, there's more in the pipeline. I can't wait to share the other two uniquely branded bar and lounge experiences – Stay tuned!
📅 Brand in Action
Mark December 6th on your calendar! Experience firsthand how the essence of the First Turn branding infuses the entire bar.
To art, sports, and every thrilling turn in between! 🏇🍹 🍻
See more of First Turn in my portfolio
👉 https://lnkd.in/giW8JAV8
#creativedirector #graphicdesign #branding #brandingdesign #logodesign #logodesigner #logo #creativelogodesign #sportsbar #sportsbetting
When we open our doors on December 6th, you can watch, wager and win big on sports here at our First Turn Sports Bar located inside Derby City Gaming Downtown! Shout out to Leah Scott and The Logo Warehouse for coming up with the design for the logo! #louisvilleky #sportsbetting #historicalhorseracing
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