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🎙️ Our co-founder Ben Guerin spoke with POLITICO Europe about what happens in the final days of an election campaign. As the UK election draws to a close, check it out below to find out what each of the parties will be doing this week ⬇️

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Co-Founder @ TG 🚀 Creative Agency in AKL 🇳🇿 / LDN 🇬🇧 / SYD 🇦🇺

It's crunch time in the UK. On Thursday voters will decide who will lead the next government, and which candidates will make it into parliament as MPs. Over the next few days every party will be frantically making their final arguments to persuade voters to back them this election. But what happens at this point in an election when you're inside a campaign HQ? I spoke with Sascha O'Sullivan for the POLITICO Europe Westminster Insider podcast about what happens in the last 10 days of an election campaign - from carefully tracking spend on each digital channel and creatively using the final scraps of your advertising budgets, to finding those lost vestiges of energy when you and everyone around you is beyond burnt out. If you check the full podcast you'll hear my takes on: 💸 Why The Conservative Party spent 25% of their entire GE 2019 advertising budget in the final 48h 📺 The surprising importance of YouTube in the 2019 election 🚫 Why negative advertising works (even if nobody likes it) The podcast also includes comments from James Johnson, Sir Craig Oliver, Sean Kemp, Cleo Watson and Ayesha Hazarika. 🔍 To listen, search "Westminster Insider" on Apple Podcasts, Amazon Music, Spotify or wherever you get your Podcasts (link also in the comments below)

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