Tori Higgins’ Post

How can we give our customers (event marketers) more of a seat at the table? It’s something I am thinking about constantly. Because without their voice, the business is flying blind. Yes - There are a number of ways we already invest in this: ✅ Talk to customers & non-customers constantly. It's an idea that is so simple, but not always easy for people to do. And as CEO - I view this as one of my most important jobs. ✅ Hire former event marketers: Whenever we can find team-members who have walked in the shoes of our customers, the better. ✅ Prioritize Frontline Feedback: Our frontline team members in CS see and feel everything from our customers, so their input is crucial when it comes to product priorities. BTW - a potential downfall of AI and Chatbots for product oriented orgs. But I want really to go deeper. Which is why I’m so excited to announce our NEW Event Marketer In Residence Program. And want to welcome our first EMIR and one of our event content pros to watch this year: Bryan Funk I thought we’d share a bit about Bryan what specifically what he is going to work on over the next 3-6 months. https://lnkd.in/g8jfe5PV

My team is hiring senior BD professionals worldwide. Let me quickly tell you why BD might be the perfect role for you if you’re looking to take your career to new heights. For many companies—and especially at Fever—BD is the lifeline. Platform businesses thrive on supply growth, and increasing that supply drives platform success. Wherever you are, always aim to be on the side of growth. BD is the most entrepreneurial job you can have at a mid-sized tech company. In BD, you’re essentially your own boss. You’re measured by the size of your business, you decide how to allocate your time, and eventually, results speak for themselves. There’s no bureaucracy or time wasted—you focus on adding value to the business and get recognized for it. The more you grow, the more BD-related your role will be. Every successful CEO I’ve met excels at one thing—pitching their company or product. If you want to climb the ranks, gaining BD experience is crucial—nothing prepares you better for the top job. I could go on, but you get the idea. If you’re a consultant looking to move into execution, BD is the place for you. We’d love to hear from you—apply at careers.feverup.com or shoot me a note.

🚀 Exciting Times in Fractional Marketing! At MARCOMM Inc., we're thrilled to ride the wave of the real spike in Fractional Marketing, as depicted in the chart below! 🌊 Our recent conversations have been nothing short of amazing. 🔍 Client A shares, "We've got an awesome marketing team, but the pace is overwhelming. Can you help us execute some projects?" Absolutely, we've got your back! 💡 Client B is curious about the Fractional Model. "I don't have a massive budget, but I've got tight Q1 deadlines and limited bandwidth." No worries – we're here to explain and support. Let's make it work! 🎪 Client C faces the challenge of preparing for a tradeshow in July amidst a hectic product launch. "Can you handle logistics and update our booth?" Absolutely, yes! We've got the expertise to ensure your tradeshow presence shines. Ready to bridge those marketing gaps? Marcomm has your solution! 💼✨ #FractionalMarketing #MarcommMagic #MarketingSolutions

Event professionals are just like a “Swiss army knife “ for your business. They are doers, problem solvers, multitaskers, reliable, resourceful and resilient under pressure. Have one in your pocket! #eventindustry #liveevent #entertainment #specialevent #businessoperations

Julius Solaris exactly! An event manager knows how to operate with what is at hand and very quick with seeing what can go wrong. The event business itself is a complex and very much alive organism thus requires many different approach methods of a clairvoyant. Hire an event professional, get yourself a Jack of all trades!

🍊 Have you heard of the #OrangePeelTheory ? It's a social media challenge where peeling an orange for someone translates to you showing care, and going an extra mile for another person's comfort. Because I am on a mission to build the best marketing team ever, my mind wandered to see how this theory would imply in a corporate team scenario: 🍊 Attention to Detail: Just as carefully peeling an orange requires attention to avoid the fruit's bitter pith, team members should have a keen eye for detail in their work, ensuring quality and precision. 🍊 Willingness to Go Beyond Job Descriptions: The act of peeling implies doing something thoughtful that isn't expected. Similarly, ideal team members are those willing to go beyond their basic job requirements to help the team succeed. 🍊 Proactive Problem-Solving: Peeling an orange for someone else can be seen as anticipating a need before it's expressed. For a team this could mean individuals who proactively identify and address potential challenges or needs. 🍊 Building a Nurturing Environment: The overall act of orange peeling is nurturing, which in a corporate team can mean creating an environment where everyone feels valued, respected, and motivated. So basically just as the Orange Peel Theory in relationships emphasises small acts of thoughtfulness, in team building, it shows the importance of attentiveness, empathy, and a proactive attitude. Am I looking for an orange peel peeler? Obviously I am reaching too far 😂 Consider this my "we are hiring post" to announce that MediSim VR is recruiting for Marketing Roles, Please be on the look out and apply if you think you would enjoy the work! 😄 #hiringnow #marketingteam #virtualreality

When I joined MARCOMM Inc., it was charts like the one I'm sharing that really opened my eyes. They don't just reflect a rise in search popularity; they chart the real and growing embrace of fractional CMOs and fractional marketing execution within the industry. What began with the strategic move of hiring part-time executive expertise has cascaded into a broader movement. Now, we're seeing an increased demand for fractional roles across the marketing spectrum, from strategy to execution. This shift speaks volumes about the current market dynamics – businesses are actively seeking the adaptability and specialized skills that fractional professionals offer. https://lnkd.in/gH-ZgkjR

Many event pros are Open to Work on LinkedIn. You should hire them. Whether your company does events or not, I cannot recommend enough hiring event professionals. They are awesome at: Operations Project management Customer success They make stuff happen. They are what AI will never be able to do. But most of all, these are incredibly gifted people who don’t flinch when presented with the most challenging task. Hire a planner.

As a former event planner, I agree! Every single event has unexpected challenges that arise. Hopefully, you are prepared for all the small things so you have time, resources, and capacity to handle the unexpected. The goal is always to do so in a way that your guests will never have the slightest hint that something is amiss. I once had 100 extra guests show up to an event, which rarely happens. Any event planner will tell you to anticipate a 20% no-show rate. The opposite happened as more and more guests arrived and chairs and food needed to suddenly appear without anyone noticing. I've never been more stressed, yet I couldn't show it. At the end of the day, no one knew that we were scrambling in the background to accommodate the unexpected, the event was a huge success, and guests left happy, comfortable, and excited...and that is the goal! Event planning is not for the faint at heart. It takes detailed organization, problem-solving, excellent customer service skills, and creativity. But it is a field where you can burn out after a few years as it is very physically and mentally demanding. So, if you stumble across a former event planner looking to make a career shift...HIRE THEM IMMEDIATELY. You won't be disappointed. Their experience and skill sets translate to so many other valuable roles.

They are what AI will never be able to do. read below ⬇