Torox’s Post

Last week we were presented with a choice.... Hopefully, we took the right route. This week comes with a shift! May something have been said throughout this month to impact our lives in a positive way! 📈🧠✨ #transformation #champions #WisdomWednesday #growthmindset #mindsetmatters

For our Strategy Masterclass from the WTS Pro course from Terribly Tiny Tales, we were to examine one brand that had undergone a strategic repositioning. The following is my analysis of the repositioning undertaken by Taco Bell.

Making the decision to grow a DTC brand with a profit-focused mindset is a long-term commitment… A long-term commitment to the rigor you’ll have to adhere to. A long-term commitment to overcoming the constraints you are placing on your strategy. A long-term commitment to being willing to say “no” to bright shiny objects. A long-term commitment to pushing through the tough, less profitable seasons of business. A long-term commitment to doing something really hard and not giving up. It’s a get rich slow scheme. But stay the course. And enjoy the journey, because in the end that’s all we really have.

Making the decision to grow a DTC brand with a profit-focused mindset is a long-term commitment… A long-term commitment to the rigor you’ll have to adhere to. A long-term commitment to overcoming the constraints you are placing on your strategy. A long-term commitment to being willing to say “no” to bright shiny objects. A long-term commitment to pushing through the tough, less profitable seasons of business. A long-term commitment to doing something really hard and not giving up. It’s a get rich slow scheme. But stay the course. And enjoy the journey, because in the end that’s all we really have.

creating brand and delivery of the commitment is key to success

Absolutely loving our new brand, check out the blog post below for all of the exciting details!

Over the past two years, collaborating with Kelley Purdy has been an enriching experience. I've gained valuable insights into the #circulareconomy and its dual benefits for both the textile industry and environmental sustainability. You can connect with Looptworks to explore how we can positively impact your business. #circularity #textilerecycling #clothes4good

Challenger Brands - Best in Class. I attended the always valuble YuLife webinar yesterday (Thank you!) Two points in particular caught my attention: Challenger Brands start with great #culture Building and embedding the right Culture when everyone is remote is more difficult. Are you building a #challengerbrand? Do you find this to be true?

The power of a strong Brand Strategy!   We are delighted to announce our recent collaboration with Ship Management Group in developing their brand strategy.   SMG, a ship management services company for the cruise and river industry, recognized the importance of establishing a well-thought-out brand strategy and brand promise. Understanding that these principles are crucial to their success, they teamed up with us at New Urban Creatives.   At New Urban Creatives, we emphasize the significance of a robust brand strategy for any business. It shapes perceptions, builds trust, and lays the groundwork for future growth while aligning the message across teams and divisions. Collaborating with SMG to define and amplify their brand and message has been mutually rewarding. Partnering with such a forward-thinking and dedicated team has been an exciting experience as we worked together to develop a comprehensive new brand strategy and train the SMG team. We at NUC are confident that this strategic foundation will propel them to new heights.   SMG's commitment to excellence and innovation is truly remarkable. As brand specialists, we are proud to support their growth and eagerly follow their journey and successes.   Here's to many more achievements and innovative collaborations! #Brandstrategy #Branddevelopment #Collaboration #Shipmanagementgroup #Cruiseindustry #Riverindustry #newurbancreatives

Connecting and Transforming Brands Worldwide for over 24 years