TOTEME’s Post

TOTEME has opened the doors to the Madison Avenue store. Paying tribute to the eccentric spirit of the Upper East Side, the new NYC store is bold and expressive, blending TOTEME’s modern minimalism with playful, surrealist details. The store is created together with long-term collaborators, Stockholm architect Halleroed. The new NYC store is now open at 829 Madison Avenue.

TOTEME presented the Summer 25 collection in New York on September 10. The NYFW runway debut was held at the landmark Solow Building in Midtown Manhattan. Pacy silhouettes, sumptuous fabrics, a purist palette: Summer 25 delivers pared-back perfection for simmering city streets. Lightweight knitwear and cotton tailoring emphasize shorter silhouettes, while delicate embroidered tulle evokes bohemian expression. The monochromatic color scheme explores a spectrum of white and black shades, energized by tactile contrasts in fabrication, a singular flash of citrine and polished metallic accessories. The result is a Summer 25 collection that injects TOTEME’s signature timeless rigor with a sense of possibility. Creative Direction: Elin Kling & Karl Lindman Styling: Camilla Nickerson Casting: Jess Hallett Hair: Holli Smith Make-up: Hannah Murray Nails: Jin Soon Choi Sound: Frédéric Sanchez

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TOTEME has opened its doors to the LA flagship. Located on the iconic Melrose Avenue, the store takes cues from its Californian context and tributes the city’s Art Deco design legacy. Channeling a sculptural serenity, the space combines natural materials, geometric shapes and art and furniture that speak of TOTEME’s Swedish heritage. The store is created together with long-term collaborators, Stockholm architect Halleroed. The LA flagship is now open at 8910 Melrose Avenue.

TOTEME unveiled the Fall Winter 24 collection in Paris on January 22. The intimate preview of 27 looks was held at the historic Salle des Tirages on Place Vendôme. Defined by line, cut and shape, Fall Winter 24 builds on the house’s established codes, with an emphasis on trans-seasonal pieces that complement, rather than reinvent, the wardrobe. The collection instills confidence, communicating a self-assured femininity filled with purpose and power. Creative Direction: Elin Kling & Karl Lindman Styling: Camilla Nickerson Casting: Jess Hallett Hair: Holli Smith Make up: Hannah Murray Nails: Ama Quashie

The TOTEME universe expands with the debut jewelry collection, where everyday foundations meet with eclectic collectibles. Bringing a new tactility to the TOTEME wardrobe, the jewelry takes its cues from the confident lines and refined classics that define our ready-to-wear. Designed as an edit of jewelry box foundations that will slot seamlessly into your wardrobe, each earring, necklace, ring and bracelet has a unique twist that gives the pieces a modern heirloom quality. Photography: Steven Meisel Styling: Karl Templer Make-up: Pat McGrath Hair: Guido Palau Model: Vivienne Rohner The collection is now available on toteme-studio.com and in the TOTEME app.