Tourism NT’s Post

When we think about tourism marketing, we often think of promotional imagery that caters to the person who lingers in stage 4-5 on the Maslow's Hierarchy of needs scale. Images of beaches and sunsets where not a worry in the world exists. But worries do exist. What if we dug deeper? What if we better understood the basic needs of people, in all of their diverse subsets, to create both broad and targeted campaigns that assured travelers that their physiological, safety, love and belonging needs have been considered as well? What if we connected with people on a more human level? Imagine how much more powerful our marketing campaigns would be!

Turning challenges into celebrations. Stay tuned this week as we share the inspiring journey behind our successful World Tourism Day event at Eden Garden Resort. Discover how we turned obstacles into triumphs, embodying our motto 'Only Results Matter.' Get ready for insights, lessons learned, and more! #Burundi #marketing #communication #Advertising #brand #OnlyResultsMatter

The consumer is time poor and overwhelmed with choice. How do you cut through the noise and raise awareness, visitation and spend at your destinations? 🔇 Marketing Director at The Crown Estate, Karen Baines FCIM, shares her advice in this short video clip. For more on The Future of Placemaking, click here 👉 https://lnkd.in/eaJmcU89 #3SearchEvents #marketing #placemaking

Having the guts to do this!! And then perfect execution.

Tourism is at a turning point, with many popular spots struggling to balance visitor numbers and sustainability. Marketing and placemaking have pivotal roles to play in this balancing act. https://lnkd.in/eiie_DmZ #destinationmarketing #placebranding #placemaking #tourism #sustainability #sustainabletourism

Most people don’t realize that Inclusive messaging has a profound impact on the economy. Inclusive Tourism Marketing is worth $8 Trillion Globally. But only 1% of current travel marketing caters to marginalized communities. There’s a huge gap in the marketplace, and a lot of it has to do with the lack of culturally inclusive marketing. Inclusive Marketing doesn’t just “happen”. It’s intentional. It’s the concerted effort of people who are committed to accuracy and authenticity in storytelling. It’s the realization that preserving the connective tissue of our communities is important. I pride myself on my ability to be an open vessel for information, and a creative communicator that challenges existing stereotypes in marginalized communities. As a Communications Strategist I serve marginalized communities by creating ways for us to showcase the culture and heritage that tell the stories of our history and influence the narrative of our future. If you’re serious about sustainable impact, let’s talk about how Inclusive Marketing can help you and your business. #inclusivemarketing #corporatecommunications #tourismmarketing Del Consulting Group ForeSight Communications

🌟 Unleash the Power of Alaskan Branding! 🌟 As breathtaking Alaskan landscapes draw travelers from far and wide, businesses in the Last Frontier are gearing up to captivate hearts and minds during the bustling tourist season. Mastering Alaskan branding tactics during this vibrant period isn't just a strategy—it's an art form ensuring a lasting impression. 🌄 Embrace the Spirit of the North: Capture Alaska's majestic landscapes, vibrant wildlife, and rich culture in your branding. 📖 Tell Compelling Stories: Share narratives that resonate with the spirit of Alaska, evoking emotions and creating a sense of belonging. 🤝 Highlight Local Partnerships: Collaborate with local artisans, businesses, and communities to enrich your branding and support the local economy. 📲 Utilize Social Media Wisely: Amplify your reach with captivating visuals, engaging stories, and real-time updates. 🌟 Offer Unforgettable Experiences: Create unique and memorable touchpoints that leave a lasting impact on visitors. 🌱 Prioritize Sustainability: Showcase your dedication to preserving Alaska's beauty with eco-friendly practices and conservation efforts. Gear up for the tourist season and let your brand shine amidst Alaska's splendor! Dive into our latest blog for an in-depth guide to mastering Alaskan branding tactics. 🏔️✨ Check out my blog post https://wix.to/QKzYhNh #AlaskanBranding #Tourism #MarketingStrategy #SustainableTourism #LocalPartnerships #Storytelling #SocialMediaMarketing #UnforgettableExperiences #newblogpost

Last month, our referrals surged by an incredible +105%, with organic social leading the way 🚀 But it’s not just about the numbers—it’s about understanding what really connects with people. One post in particular stole the show. "Leave the world behind and find your hideaway at Foxton Beach. Wake up to the whisper of the waves, unwind in style, and soak up nature at its finest. This isn't just a stay—it's an experience." So what does this tell us? 🔍 Desire for escapism: The engagement shows that people are craving more than just destinations; they’re looking for unique experiences, like glamping, that offer a true escape from the everyday. Emphasising tranquility and a deep connection to nature taps into this emotional need. 🔍 Experiential over promotional: Focusing on the experience makes the content more genuine and inviting. It shows that people are seeking stories that offer a sense of peace and connection—moments that go beyond just a place to stay. 🔍 Collaborative tourism: This post is driving referrals to our friends at Foxton Beach Holiday Park. By weaving local partners into our storytelling, we collectively enhance the visitor experience and drive more value across our tourism network. These insights push us to keep creating content that resonates and highlights the experiences that make Horowhenua truly unforgettable. Check out the post here: https://lnkd.in/g-Q4MzBp #DestinationMarketing #HorowhenuaNZ

I invite you to read my article, "The Year 2025: Crafting Sri Lanka’s Future Through Storytelling and Strategic Marketing," published in this week’s edition of the Sunday Times. The article delves into how storytelling can transform Sri Lanka’s tourism industry by creating emotional connections and showcasing the nation’s rich cultural and historical narratives. Using examples like Sigiriya’s tale of King Kasyapa and Ravana’s Trail, I explore how these stories can enhance destination marketing. It also highlights the importance of leveraging digital platforms such as virtual tours and AR experiences to engage modern audiences. Furthermore, I emphasize the need for tracking visitor engagement and economic impact to ensure campaigns drive sustainable growth, helping Sri Lanka build a globally recognized brand identity. link to article https://lnkd.in/gs_k9p8d

When marketing a place, you should not hesitate to showcase any unique characteristic that might be an advantage to others, even if you have grown accustomed to it yourself. For example, the tourism marketing campaign for the Faroe Islands was called "Shape View," highlighting a location known for its sheep. You won't know your value, your unique selling points, or what makes your place special until you observe consumer behavior rather than your own. #destination_marketing