Traackr’s Post

Why do Adidas sponsor athletes? (My observation) As a digital marketer, I explore many brand strategies they use for growth and exposure. That helps me grow and gives me exposure! This time, Adidas is here!! I dive deeper into the Adidas Brand Strategies. And One of their strategy is to sponsor athletes. Found out some reasons: Bridge Athletes act as a bridge between them and their target audience. Fans are more likely to connect with and purchase products endorsed by their favorite athletes. Performance Validation When top athletes achieve success wearing Adidas products, it builds consumer confidence in the brand's technology and quality. Market Share Sponsoring high-profile athletes can help Adidas gain a competitive edge over rivals like Nike and Puma. There is much more I will share later. Still finding out more…! But, I have question for you, What strategies you follow for self-growth and exposure? #SocialMediaMarketing #DigitalMarketing #EmailMarketing #PersonalBranding #Adidas #MarketingStrategy

adidas has just unveiled its latest 🌍 Global campaign "𝗬𝗼𝘂 𝗚𝗼𝘁 𝗧𝗵𝗶𝘀" dedicated to inspiring grassroots sports teams and aiding individuals in conquering the challenges of negative pressure in sports. 📽 90-second film featuring iconic sports figures such as Lionel Messi, Pat Mahomes, and Linda Caiçedo, set to the powerful anthem 'Under Pressure' by Queen ft. David Bowie. 🏆 'You Got This' goes beyond a film; it includes athlete stories, expert insights, and guidance materials to assist athletes at every level in effectively managing pressure on and off the field. 🧠 In collaboration with Neuro11, Adidas delved into the neuroscience of elite athletes, revealing that their brains are up to 40% more effective in handling high-pressure scenarios. This valuable information is shared in a 'how-to-guide,' offering practical tools for grassroots teams to achieve their goals. 💪 The campaign's core mission is to bring the joy back to sports and empower athletes with a simple yet impactful message - "𝗬𝗼𝘂 𝗚𝗼𝘁 𝗧𝗵𝗶𝘀" Florian Alt, VP of Global Brand Comms at Adidas, emphasizes the universal nature of confronting pressure and aims to support athletes worldwide. 🌍 This innovative campaign not only addresses the mental health aspects of sports performance but also strives to inspire and motivate the next generation of athletes. The involvement of sports legends reinforces the belief that challenges can be overcome, and success is within reach. 🗺 Adidas is pursuing a new 𝗯𝗿𝗮𝗻𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 with the goal of conquering a brand territory that has been unexplored in the sports industry. 𝗧𝗵𝗲 𝗻𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗵𝗶𝗴𝗵-𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁 𝗮𝘁𝗵𝗹𝗲𝘁𝗲𝘀 𝗳𝗮𝗰𝗲. #Adidas #YouGotThis #SportsEmpowerment #Inspiration #SportsPerformance #EmpowerAthletes #branding 🏋️♂️🏀🏈

⭐ Let's talk about the importance of storytelling in marketing! ⭐ Adidas launched its "You Got This" campaign earlier this year, leveraging the power of storytelling and an uplifting soundtrack, inspiring its target audience to overcome sports challenges. The campaign advertisement entailed various individuals from all backgrounds experiencing the pressure of sports. With a compelling storyline, taking viewers on an emotional journey of suspense and encouragement, these individuals are seen overcoming their sports battles. Adidas does it once again with emotive storytelling, resonating with aspiring athletes and sports enthusiasts! Adidas didn't stop there, the campaign became successful and a large hit on social media as Adidas drives community engagement online with their signature hashtag, "#YouGotThis". The "#YouGotThis" campaign rapidly flooded over social media and all across Adidas's marketing channels. A prime example of how storytelling helps to align with others and how brands can leverage digital platforms to drive engagement and strengthen brand identity. #Marketing #Adidas #YouGotThis #ContentMarketing #DigitalMarketing #Adidas #Onlinestrategy #Businessstrategy

"There are five million ways to win a football game, we only have to find one." - Jurgen Klopp The last two weeks were really packed here at adidas - starting with a great kick off where we hosted Jurgen Klopp and got the chance to hear his perspective on how to win. This is quickly followed by our full year results for 2023, which went above and beyond the goals we set for ourselves. While we still have a lot of work to do, in this year of sports, this was such a great boost to continue the year! Just Google them and see for yourselves :) The key highlights our CEO Bjorn Gulden shared were loud and clear: 🔥 We have the hottest products in the market: If you are reading this in a public space, just raise your head and check how many Samba shoes you see around! ⚽️ adidas is a great place to work - a place where you can bring your true self everyday and you are given the space to do the right thing FOR THE BRAND. ❤️ Our great new inspirational statement, YOU GOT THIS, which I am completely in love with, really resonates with people. 😎 We have the best talent we could ask for - which is by far the most important component to achieve anything in any organizational setting. Having said that, I would like to give a huge shout out my amazing colleagues, who are the walking proof of the "best talent" statement. ✖️ Recruiters, please don't poach them! ✖️ Derek Maaijen - driving our Organic Traffic efforts to new heights, day in, day out. I have seen many great subject matter experts or many people who can inspire others, but it is really a rare breed of individuals like him, who can demonstrate both together. Michal Floss - driving our Consumer Data Platform efforts with great resilience, gracefully navigating through the most complex legal requirements a product manager could face when implementing their product. I can hardly think of anyone else who can skillfully deal with internal dependencies, market stakeholders while finding enough time to spend with their development team. Babis Voutsas - driving our Paid Traffic efforts, masterfully combining his experience from Social Commerce / Organic Social and his unparalleled love for the adidas brand into the space. He is helping our markets navigate through such a complicated time in digital advertising (Digital Markets Act in the EU, rising privacy concerns across the globe, constantly matching pivots performed by platforms like Google/Meta) #yougotthis #adidas

Last term I responded to a live brief from SEVENSTORE and adidas originals. We were tasked on creating a 360 campaign for the retailer focusing on the 3 signature Adidas originals trainers: The Superstar, The Gazelle, and The Samba. I responded to the brief with a concept that focused on observing the originality around you. Taking a step back from social media and trend driven content. The campaign was titled: 'adidas originals: the observers'. I used consumer behaviour analysis and segmentation to highlight a key audience and created a short form fashion film focusing on 3 individuals who have key presence in everyday situations, exploring how they observe originality and take inspiration from those around them. Using research into market trends and consumer shifts, I was able to justify decisions for each step of the campaign including pre-launch marketing, OOH and post launch relationship building. I have attached the video output I created for this submission. (Please note all work is my own and for academic purposes and not affiliated with the brands in anyway) #fashion #fashionfilm #student #marketing #manchester #adidas #fashionpromotion

adidas is cooking with their Euro 24 Ads! ❤️🔥 ☀️ Living in the moment is something I’ve been trying to teach myself for a long time—not thinking about the past or the future, just the now. It helps you feel life more. This mindset works great for marketing too. Using trendy events and topics can make your ads go viral, and Adidas is doing this perfectly right now! Adidas is using the momentum of its football ambassador to make amazing ads! ⚽️ When a brand uses the timing of a trending story or event to advertise its product, it’s called newsjacking. Newsjacking is a powerful advertising strategy that involves using trending stories to create timely and relevant brand messages. When done right, it can really boost a brand’s visibility and engagement. I will post in the comments section other Adidas ads during this Euro 2024. Enjoy❤️

Marketing and communication is simple really. Bring a brand to life through a simple message and emotion. I have discussed this topic with business leaders over the past few weeks and I can’t find a better example than the adidas you got this campaign. Promoting diversity, adversity, self confidence and a belief in oneself to overcome any obstacle. #adidas #yougotthis #culture #communication #marketing

📣𝘼𝙣 𝙀𝙢𝙖𝙞𝙡 𝙏𝙝𝙖𝙩 𝙎𝙝𝙤𝙤𝙠 Adidas 𝙍𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣🏃♂️💔 𝙏𝙤𝙥 10 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝘽𝙡𝙪𝙣𝙙𝙚𝙧𝙨 (2/10) "Congrats, you survived the Boston Marathon!" This was the subject line of an email sent by Adidas to the finishers of the 121st Boston Marathon. What was intended as a fun, congratulatory message quickly turned into a PR disaster 😬, painfully reminding everyone of the tragic 2013 Boston Marathon bombing that took lives and injured many. This incident highlights crucial lessons for all of us in marketing and communications: ✅ Understand the Context: Always be aware of the historical and emotional context of your audience. A seemingly innocent message can have unintended consequences. 🔍 Thorough Review Process: Implement rigorous checks to ensure your content is sensitive and appropriate. 🤝 Swift and Sincere Apology: When mistakes happen, own up quickly. Adidas responded with, "We are incredibly sorry. Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake." This serves as a reminder to approach all communications with empathy and awareness. 💭 Have you encountered a similar challenge in your career? How did you navigate it? 🤔 #Marketing #BrandStrategy #CrisisManagement #Communication #Adidas #BostonMarathon #LinkedIn

Adidas knows: Timing is Everything We all know that it is important to find the right audience, what about the timing? Too soon – your information is irrelevant😮💨, too late – your audience has already moved on💨. This is why we proposed adidas to tap into audience’s desire on the spot. ✨ With the launch of their new Crossfit sneakers, team adidas, working with MediaCom, has partnered with us to formulate the most effective approach – reaching gym-goers at the exact moment when they are most receptive. 💡 We can always find audience who shows affinity of workout or gyms on traditional online channels, but capturing the right moment where audience would care, is not as easy especially for performance driven products. 😣 For this, we have helped adidas launch their TVC in our gym network, customizing a package specifically for reaching serious gym-goers at Anytime Fitness, Waterfall Olympics, and GO24.💪 While audiences were sweating, focusing on the workout, huffing and puffing in gyms🏋️♀️, they found on-the-spot TVC with the exactly same context highlighting the product’s core support, breathability, and strong grip. 👀 This instant rise in brand affiliation and immediate consideration is unmatched. ❤️🔥 #Adidas #RightTiming #MoreRelevant #BetterContext #CutThroughTheNoise #RetailMedia #RetailMarketing #InGymAds #TargetedMedia #OOH #DOOH

🌊 Making Waves with Innovative Advertising: MENA's Top Ad Campaigns, Part 2 🏆 Continuing our celebration of MENA's presence in The Drum's top 100 most-awarded ad campaigns of 2023, we're proud to spotlight another groundbreaking campaign from our region that's not just creative but socially impactful. Ranking 11: Liquid Billboard Brand: adidas Agency: Havas Middle East In a bold move addressing body confidence issues among women, Adidas unveiled the world's first liquid billboard in #Dubai. This initiative aligns with the launch of their inclusive Burkini Collection. In the UAE, only 12% of women feel completely comfortable wearing a swimsuit in public spaces due to body shame and privacy concerns. Adidas' liquid billboard is more than just an advertisement; it's a statement of empowerment and inclusion. This innovative stunt celebrates Adidas' commitment to offering a diverse range of technical apparel for athletes of all backgrounds, while inspiring confidence and embracing the future of sports as inclusive and diverse. This campaign is a testament to how creative ideas can spark important conversations and drive social change. Stay tuned for more inspiring stories from the MENA region's top ad campaigns! #InnovativeAdvertising #MENAinTheDrum #Adidas #HavasMiddleEast #InclusiveMarketing #Empowerment #CreativeCampaigns #LiquidBillboard