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Racing Ahead: Henry Chilcott on Marketing and Motorsports Formula E is more than just a race – it’s the future of motorsport. 🏎️ In our latest Where Next video, Henry Chilcott, CMO of Formula E, shares his excitement for the sport’s pioneering approach and the vast growth opportunities ahead. But there’s more. In the fast-paced world of motorsports, Henry emphasises the importance of staying laser-focused on the fan – the true heartbeat of the sport. And he believes creativity and strategic thinking are non-negotiable for success! 👉 https://lnkd.in/eDi7sGrw #FormulaE #Motorsports #Marketing #CustomerCentric #Innovation #StrategicThinking #MarketingStrategy

fat.kartingleague launched to make #motorsport more accessible FAT International and the Smedley Group have partnered to launch the FAT Karting League (FKL), an initiative designed to make motorsport accessible to young racers. FKL’s focus is on inclusivity and affordability. Rob Smedley, CEO of Smedley Group, said, “This initiative is something I’m deeply passionate about, and with FAT and Four Gardens Motorsport’s partnership, we will drive huge change to break down barriers to make motorsport both accessible and inspiring for all.” Ferdi Porsche, CEO of FAT International, said, “Our mission is simple: to open the doors to motorsport for everyone. With the FAT Karting League, we’re breaking down barriers and creating a platform where talent and passion can thrive, no matter where you come from.” Read more here: https://lnkd.in/ey64JsgN #motorsportengineering #PMWExpo #motorsport #technology

#Liberty acquiring a controlling stake in Formula E has only increased its monopolistic play in terms of ownership of most of the world's top global motorsports assets. Liberty Media also owns Formula 1, Dorna Sports (MotoGP™, #SBK FIM World Superbike Championship) solidifying an increasing stranglehold of elite global #motorsport, creating what seems to be a classic monopolistic play. Where one entity can control the market, enabling it to set pricing and supply that has the potential to conflict with the wants and needs of consumers (fans). For #Liberty read Public Investment Fund (PIF) and sovereign wealth in other sports such as #Tennis and #Golf. Is this something fans should worry about and is it time for #governments and #regulators to step in, or are the forces of #capital too strong to resist? #SportsBiz #Sportbusiness #SportsEconomics #monopoly #privateequity #sovereignwealth #PrivateEquity FIM (Fédération Internationale de Motocyclisme) Fédération Internationale de l'Automobile Sky BBC https://lnkd.in/ewiY-6SC

Rising Racing Star Maximus Hall Signs with GF.One and Mairon Motorsport Management In a thrilling development for motorsport fans, the remarkable young racing talent, Maximus Hall, has officially signed with GF.One and Mairon Motorsport Management. This partnership marks a pivotal moment in Max’s racing career, as the management duo prepares to propel him towards success in the fiercely competitive British Touring Car Championship (BTCC). With a shared commitment to fueling Max’s burgeoning career, GF.One and Mairon Motorsport Management will focus on delivering comprehensive commercial support and innovative media management. Their collaboration will ensure Max receives the resources and exposure he needs off the track, enpabling him to unleash his full potential through high-octane performances on the circuit. Maximus Hall: "They Understand My Ambitions" Max, renowned for his outright speed and fearless spirit, expressed his enthusiasm for the new partnership: "I’m incredibly excited to work with GF.One and Mairon Motorsport Management. They’ve shown a genuine interest in my racing ambitions and have demonstrated their full commitment to helping me achieve my goals. With their expertise, I feel confident that we’ll make a strong impact in the BTCC together." GF.One& MMM: "Max is a Future BTCC Champion" The team at GF.One and MMM is equally thrilled to welcome Max to their roster of exceptional talent. Paul Graham-Fielding said: "We’ve witnessed Max’s immense talent flourish in motorsport, and we firmly believe he has all the makings of a future BTCC champion. Partnering with Max is a testament to our belief in his potential, and we’re excited to work closely with him to elevate his career to new heights." With the combined strengths of GF.One and Mairon Motorsport Management, Maximus Hall is poised to capture the attention of fans and competitors alike, setting the stage for an exhilarating BTCC season ahead. #btcc #racingdriver #touringcars #marketing #brand

**Redemption on the Horizon: FC Motorsports Kicks Off 2024 Season at Oakland Valley Race Park (OVRP)** Oakland Valley, USA – May 9, 2024 – The anticipation is palpable as FC Motorsports revs up for the inaugural race of the season at Oakland Valley Race Park (OVRP) this weekend. After an intensive off-season overhaul, FC Motorsports unveils its arsenal of cutting-edge equipment, setting the stage for an electrifying showdown on the track. Last year's OVRP race was a dance with the rain, testing the mettle of the teams. Despite their prowess in wet conditions, FC Motorsports narrowly missed the podium, fueling a burning desire for redemption. Reflecting on the heartbreak of the 2023 season, where victory slipped through their grasp by a mere handful of points, Gennady Spirin, a seasoned driver in the main team, vows a strategic reimagining. "We're entering this race with a diverse playbook of strategies," Spirin declares, hinting at a tactical shift poised to shake up the competition. With their sights firmly set on championship glory, FC Motorsports leaves no stone unturned in their quest for success. The 2024 season marks a pivotal moment for the dynamic young team, fortified by a roster of new sponsors and partners eager to share in the triumphs to come. As engines roar and anticipation mounts, FC Motorsports ignites the track with a promise: 2024 is destined to be a season of triumph, adrenaline, and unwavering determination. Buckle up for the ride of a lifetime as FC Motorsports unleashes the full force of their passion and prowess on the road to victory. For media inquiries and further information, please contact: Info@fcmotorsport.net ### About FC Motorsports FC Motorsports is a leading contender in the world of motorsports, driven by a relentless pursuit of excellence and a commitment to pushing the boundaries of innovation. With a storied history and a roster of elite drivers, FC Motorsports continues to captivate audiences worldwide with their thrilling performances on the track. #racing #karting #motorsport #motorsports

Formula E's tenth season is now complete, after Pascal Wehrlein took the Drivers' title and Jaguar TCS Racing were crowned Teams' Champions in London over the weekend 🏁 With eight different race winners and a three-way fight for the title going into the last round, there can be no doubt that this season has provided some of the most exciting racing in the series' history so far. However, how does this year stack up for the series away from the track? 💸 Increased revenues, reduced losses, a new controlling stakeholder and principal partner 📺 Unclear viewership picture, balancing moving behind a paywall with free-to-air exposure 🌍 Industry-leading sustainability initiatives 🤝 Doubling of participation in FIA Girls on Track initiative, plus several female senior leadership appointments Cian Brittle has reflected on all of this, as well as how the series is set up for the future and its regular comparisons with Formula 1, in his season review - read the full article below 👇 #formulae #f1 #motorsport #racing #sustainability #sportsbiz https://lnkd.in/e6kFXWzk

🏁 Performance at Every Turn: Ziegler Group & Sébastien Loeb Racing ⚡ At Ziegler Group, we know that performance isn’t just a goal - it’s a necessity. In transport and logistics, just like in motorsport, precision, speed, and reliability make all the difference. That’s why our partnership with Sébastien Loeb Racing is a perfect match. Sébastien Loeb Racing embodies the relentless pursuit of excellence and innovation. By supporting sustainable electric racing, we’re not only championing eco-conscious solutions but reinforcing our commitment to high-performance standards across every facet of our business. In both transport and logistics, and motorsport, success is measured by how we handle every challenge, every curve, and every second. Together, with SLR, we’re pushing the boundaries of what’s possible. 🌱💨 Here’s to performance—on the track and beyond. ➡️ Find out more about Ziegler Group partnerships: https://hubs.ly/Q02RZ_Bx0 #ZieglerGroup #PerformanceDriven #SustainableMotorsport #SebastienLoebRacing #Innovation #LogisticsExcellence #ElectricRacing

Racing isn’t just a hobby for me—it’s a mindset. Competing in motorsport is about focus, discipline, and strategic thinking, which are the same qualities I bring to my business and professional life. As I gear up to race in the BRSCC Audi TT Cup Championship in 2025, I’m looking to connect with businesses that share a passion for performance, precision, and growth. Sponsorship isn’t just about a logo on a car; it’s a partnership that tells a story—of ambition, resilience, and success. This journey mirrors my work at Savage Performance Consulting, where I help businesses & individuals scale, solve challenges, and achieve big goals. Racing keeps me sharp and ready to tackle the fast-paced world of leadership and strategy. If this sounds like something you’d like to be part of—or if you know someone who’d value the exposure motorsport brings—let’s talk Thank you to everyone who continues to support my journey. Let’s make 2025 a winning year, both on the track and in business #PaulSavageRacing #Motorsport #BRSCC #Sponsorship #Leadership

Exciting News! We are thrilled to announce that Campos Racing, a true motorsport powerhouse, is joining the cast of Focutivity! This isn't just the story of a racing team—it's a tale of vision, focus, and relentless pursuit of excellence. Founded by F1 legend Adrián Campos, this iconic team has become a global symbol of pushing boundaries and shaping the next generation of champions. From humble beginnings to Formula 2 and Formula 3 podiums, Campos Racing has consistently defied the odds, proving that focus, innovation, and persistence can transform dreams into reality. Campos Racing is more than just a team; it's a legacy—a breeding ground for future stars. Their commitment to innovation on and off the track is unparalleled. Through their unparalleled dedication, they have launched the careers of countless drivers, creating a platform where young talent meets opportunity. The track is where speed meets vision, and Campos Racing is the perfect embodiment of that fusion. Their ability to blend raw talent with cutting-edge technology and strategy sets them apart in an incredibly competitive field. It’s this relentless pursuit of excellence that makes them a perfect fit for Focutivity—where we celebrate stories of perseverance, creativity, and unwavering focus. Campos Racing proves that with the right mindset, anything is possible. From their early days to global recognition, their journey is a masterclass in turning aspirations into achievements. Their story isn’t just about racing—it's about manifesting greatness. Stay tuned for exclusive insights and behind-the-scenes moments as we bring their story to life in Focutivity. Get ready to witness a tale of determination, passion, and the pursuit of perfection. The story of Campos Racing is coming soon—don’t miss it! #Focutivity #CamposRacing #Motorsport #Innovation #Focus #Persistence #RacingLegacy #ShapingTheFuture #Manifestation #YoungTalent #AdriánCampos

🎬 Spotlight on the Future of Horse Racing: An Interview with Josh Sparke 🎬 Our Director of Procurement & Business Development, Josh Sparke, recently spoke with Insider Sport at the SBC Summit 2024 to discuss the challenges facing horse racing and explore innovative marketing strategies to bring the sport to new audiences.🏇 In this insightful interview, Josh addresses the historic barriers within horse racing and shares how a fresh approach, inspired by the digital transformations in sports like F1, could modernise horse racing and boost its appeal to younger fans. “The key is to adopt a hybrid approach, preserving the core elements of the sport – such as the thrill of live racing and the pageantry – while embracing innovations like advanced data analytics, improved digital platforms and more engaging content for younger audiences.“ For the full interview and more on how horse racing can evolve in the digital age, check out the link below👇: https://lnkd.in/e3NYT78c #LiveScoreGroup #HorseRacing #DigitalTransformation