Tracr reposted this
Americans are a diamond’s best friend! More diamonds are bought in the US than in any other country. So one of my constant priorities is work with the US government to ensure that De Beers Group’s diamonds are welcomed with open arms (and outstretched ring-fingers!). On a beautiful spring day here in Washington DC, we had the opportunity to discuss how we track the journey of our diamonds all the way from mines in Botswana, Canada, Namibia and South Africa to ensure that consumers here have full confidence that they are purchasing an ethical stone that has done good at every point in its journey. But I also set out our plans to improve further. Tracr, our digital blockchain, will enable people who buy a diamond sourced by De Beers to map out its individual pathway from a rough stone to a polished beauty. Not only will this meet the new import requirements for G7 countries, it will also allow us to share the diamond stories we are so proud of. (Photo: with Emma Wade-Smith OBE, Morty Selelo and Feriel Zerouki at the White House)
It's only Canada that is not from Africa. One day Africans will be incharge of their resources and how they want trade with other countries
Junius Ho
4mo
Congratulations to De Beers and the Tracr teams! So great to see continued progress and growth with the promise of traceability, stories and people that make each diamond unique. Special shout out to Feriel Zerouki, who’s been there since Day 1! Also, as an American, it doesn’t get much cooler to see you all at the White House! ☺️
Ashit Zaveri
4mo
Everything is good but prices of LAB GROWN DIAMONDS are so cheap and replacing Natural Diamonds that all this efforts won't be good for Natural diamonds
Ntokozo Vellah
4mo
Morty Selelo A big man is a big man 😎
Shridhar Kuknor
4mo
Amazing stride and will be perfect leap.......congratulations
Kuldeep Chauhan
3mo
Al Cook Thanks De Beers for this initiative! In today's market, where consumers are increasingly conscious of ethical sourcing, the ability to track a diamond's journey is incredibly valuable. This transparency will definitely resonate with The consumers. Great work!
Operations | Sustainability | ESG | Social Impact | Business Improvement | DEI | Research Academic | Consultant | Board Exec | Speaker | Author | Ex - Anglo American, ERG, Bain, Chevron | 3 x Start ups | Mom x 3
4moWhile you there, can you tell Biden to stop funding Israel and their weapons. And if De Beers can stop supplying diamonds to Israel to fund their GDP and the genocide.