We're almost in Q2, people! 2024 trends are looking like: ⭐ Fractional talent is here to stay ⭐ "T" shaped leaders are in high demand ⭐ ROI remains the name of the game Traction Advisory has the honor of working with many amazing organizations, and we see first-hand the benefits of fractional leadership come to life. We've helped our client companies… ☑ Stand-up new GTM functions faster ☑ Launch growth experiments otherwise stuck on hold ☑ Finally fix (or launch) that thing called marketing ☑ Collaborate with a wishlist brand they've always wanted to And more... At Traction, we're heads-down alongside you, leveraging 20+ years of GTM operating experience to cut to the growth chase. Don't let Q2 start without a plan for how to address gaps in operationalizing your growth strategies; we can help! DMs are open. #GTMstrategy #growth #partnerships #fractionalsales #fractionalmarketing #fractionalleadership #fCRO #My3Predictionsfor2024 (Thanks, as always, to Erin Halper, CEO of The Upside and The Upside for the quarterly prompt!)
We are absolutely here for these insightful predictions Diana Lyman 💡✨💡
Love the call for "T" shaped leaders for 2024. Deep expertise blended with broad operational insight is so valuable (this year and in all years). That cross-functional understanding is what's needed to drive innovation and growth.
Agree 100% with #3 if it can't be measured, it won't happen"-ROI rules even more now than ever!
The cost of leadership and talent is increasing and I agree that fractional work is here to stay. The term "T-shaped leaders is new to me. Diana Lyman I want to know more on this topic.
Thank you for your insights @Diana lyman! I'm especially excited about #1 as those fractional opportunities are so aligned with what many experienced women marketing professionals are looking for in midlife!
Amazing predictions Diana Lyman 💡✨ Your insights are truly valuable 🔮 Thank you for sharing your expertise with us 💫💫
Fractional positions are a great solution for lean strategies! Thank you for sharing.
I’m so encouraged by your predictions, Diana Lyman! Not least because I’m a T-shaped fCMO 😅
Great predictions Diana Lyman! I agree that fractional talent is here to stay. It helps keep organizations flexible in the age of AI.
I help organizations find and implement tech solutions that actually work so they can focus on their mission, and not their problems.
7moI am also seeing a lot of need for fractional leaders. This is particularly true for start ups or organizations who don’t have the budget or really the need for a full FTE - post pandemic there are so many leaders who have launched their own thing and have the experience and capacity to support at that level. And it doesn’t put another FTE on the books. It means orgs are getting the talent and leadership that they so desperately need, and don’t have to make that full time commitment. And, amazing talent gets to do what they love best for a few orgs - a win, win!