Tractor Ventures reposted this
Recently, I spoke with Remco Marcelis, CEO of Standard Ledger, about customer acquisition cost (CAC) and payback times. These are crucial metrics for startups in growth mode – knowing how to accurately measure and optimise them is key. Dilhan Wickremanayake also shared insights on the impact of Temu’s entrance into the Australian market on CAC for e-commerce players, with a surge in digital ad costs making it tougher for local businesses like gathera to reach their audience. Click here to read more: https://lnkd.in/gzmyaGSU
Co-founder of gathera | Mechanical Engineer | 👀 for climate solutions
2moIt was great to speak with you and share some of our learnings! Customer acquisition in the eCommerce space has been getting more expensive over the years - which is why we've done so much work, mostly on our product, to lower this cost and make it easier for people to grow their own food!