Tradebyte’s Post

VELOCITY is more important then number of stores. It is the TRUE indication of if your brand is performing well. You can jam your product into thousands of stores, but if it ain't moving... then the growth is not sustainable. DEPTH > BREADTH

Crafting a pricing strategy becomes notably intricate when aiming to optimize margins while simultaneously providing competitively priced products. Decathlon's success story showcases how a responsive pricing program revolutionized its approach, resulting in a remarkable €107 million yearly margin growth. Dive into the details of this transformative journey: https://bit.ly/3uqQkad #toolsgroup #supplychain #retail #pricing

Top 10 Mistakes Made in #beautyindustry Product Development (*not made at ICL Contract Manufacturing 😉 ) #4 - Incorrect Pricing and Margins Throughout Sales Channels. 💲 Without a doubt, the next big brand killer is having the incorrect margins at Target, Ulta Beauty, SEPHORA, and Whole Foods Market 🏬 You cannot scale a brand if you do not have the unit economics locked down. 📈 COGS and Margins are not dialed in properly for the brand. 💵 Pricing is uncompetitive at SHELF LEVEL. 💸 Additional costs are not factored in. 🚚 Your Retailers now ask for a more competitive price because 😐 Your product will not be competitive in the set. 🙃 The Solution? 🆘 ICL Contract Manufacturing prepares your brand for retail before you launch that new product - we know how to formulate for all retailers. We have deep domain expertise in a wide range of channels. DTC, Retail, and Double-Marginalization - we've done it all. We understand how COGS will affect your Marketing team. We've been doing this for a long time. Your CFO will love you!!

Every business needs a plan B to stay ahead when competitors try to mimic strategies. Zepto's approach of introducing 10-minute grocery delivery led to innovations like gift packs and electronics delivery within the same timeframe, setting them apart. By continually evolving and focusing on unique selling points, companies can maintain their competitive edge and drive growth. #BusinessStrategy #Innovation #CompetitiveEdge

Mistakes Beauty Brands Make! Some great insights for any brand building, with retailers in mind 🙌🏼 What’s been your biggest hurdle starting your brand? Comment below 👇 #beauty #beautyindustry #beautybusiness #manufacturing #finance #margin #profit

The recent moves by consumer giants like Oatly, Hasbro, and Dollar General underscores the growing significance of a "less-is-more" approach in product assortments. From slashing over 70% of SKUs to eliminating half of the product lineup, those are really bold moves. And there's a delicate balance between reducing SKUs and maintaining customer loyalty. But they are seeing improved profit margins and operational efficiency. Focusing on fewer, more impactful offerings helps mitigate supply chain disruptions and align resources towards high-demand products. Medium term, SKU optimization can also enable organic growth and market resilience. Leaner and focused product lineup lets brands reinvest resources into innovation and brand building. #RetailTrends #SKUOptimization #BusinessStrategy #IndustryInsights #RetailInnovation #SupplyChain #StrategicGrowth #BusinessInsights #RetailInnovation https://lnkd.in/gU7tHzZp

High-profile product drops & brand collabs generate massive hype... and massive traffic 💥. So how do retailers like Rapha & Zalando ensure their sites stay online during the big moment? Find out in the video below 👇

In an attempt to increase profitability, more retailers and brands are taking a less-is-more approach to their product assortments. Earlier this year, Oatly opted to cut down over 70% of its SKUs in Asia to improve its profit margin. Toy maker Hasbro said in an earnings call in February that it plans to cut back half of its SKUs after sales dropped 23% in the fourth quarter. Meanwhile, Dollar General said it is also slashing a “meaningful number of SKUs” to alleviate ongoing supply chain issues and boost margins. Meanwhile, every current and former retail buyer I know was shocked to learn that you can increase profitability by dropping products that don't sell from your assortment. Interesting... #retailmerchandising #retailstrategy

https://lnkd.in/gBtaP-ai After my daily coffee, I found this article from another retail consulting group. The statistic is that private brand label sales will increase by 4% over the next six years. The indicator of private label success with retailers is how well the retailer makes the private label sector a key component in their overall performance. The private brands that stand out are the ones that have already built trust with their direct consumers. Seeing private brands emerge more in the marketplace inspires me to build small local brands since you never know what the odds are that you'll get into Aldi, Target, or Trader Joe's.