Trader PhD Ag Marketing’s Post

My friend was having a family disagreement on what to name their new Highlander calf. Wilbur, from Charlotte’s Web, was the frontrunner – which she didn’t like. I agreed – is it a pig or a cow?! 🐷 She saw it as a family disagreement to overcome. I saw it as a marketing opportunity. They are opening an on-farm ice creamery this summer. They need to build their social following and drum up interest in their new business. 🐮 Make the calf your new creamery’s mascot. 🐄 Introduce him on social media and ask for name ideas. ✅ Narrow down to the top ideas and hold a formal vote – either online or in-person at your grand opening event. 📸 Have the calf at the grand opening for photo opportunities. 🎉 Reveal his name at the event and online. 🍦 Use him to announce the rotating ice cream flavors. I kept throwing out different ideas on how the calf could drive social content for months. She called to talk about her family disagreement. I listened and told her how to leverage the problem to build a marketing campaign to build their business (while also eliminating the family disagreement). Win-Win.     That’s what happens when you talk to experienced marketing professionals. We’re always thinking about how to change problems into opportunities – even when the original conversation had nothing to do with marketing!

Yellow Chili Campaigns is ONE 🎊 🎉 🎈 It no doubt feels surreal, I can't help but feel a sense of gratitude. I really appreciate your time, trust, and the community we've built together. It's all about helping you sell more and achieve growth. Tired of your brand getting lost in the crowd? Yellow Chili Campaigns is the one-stop-shop for marketing campaign examples that inspire you to stand out and stay top of mind… https://lnkd.in/dkdyaGsT

In today’s fast-paced world, it’s easy to overcomplicate things—but sometimes, the most impactful marketing is the simplest. This week, we were reminded of the power of keeping our videos simple and our approach straightforward. Community is at the heart of everything we do. By focusing on genuine connections and simple, effective communication, we can create marketing that truly resonates. What are some ways your team keeps your marketing simple and community-focused? And as always, if there is anything you would like to see as we continue to make these Friday RoundUp videos Let us know in the comments! Happy Friday 🍕

A great discussion within the CUB Marketing Community today. Fun to get into the metrics that marketers should be reviewing and the true cost of measurement. How far does over-investment in ad-tech, to enable measurement, and the focus on immediate ROI limit reach within awareness marketing?

It’s time to evolve your marketing and outreach. We’re rolling out the red carpet in this one.

1/30 Remembering Great marketing Ads Can someone remember the name of the brand who made this first ever National award winning Ad ? Let us see how many of you remember 😋 Remembering the iconic "Jal Daan" campaign, a powerful example of cause marketing at its best. 🏆 This campaign, which received the first-ever National Award for Excellence in Advertising for Social Causes, highlighted the importance of water conservation and inspired millions to take action. 💧 As we reflect on this impactful initiative, let's recognize the profound impact of cause marketing in driving positive change and raising awareness about critical social issues #marketing #causemarketing #marketing101

A simple thank you can go a long way. 🫶 Here are three simple ways to show your advocates gratitude for participating in your grassroots campaigns. 🎯 "Thank you" landing pages with a personalized message and more information + other ways they can get involved. 💌 Send out a thank you email for their participation in a specific campaign. 📢 Announce it out loud! Whether in a marketing email or at an event—create an award or some other way to recognize top advocates and action-takers. What are some other ways you thank your advocates?

The Super Bowl is the largest one-day marketing event in the world. Every year, H. Kirk Bozigian, assistant professor of practice in marketing, invites students in his Principles of Marketing class to step into the shoes of a marketing manager working on a Super Bowl campaign. Read more about Professor Bozigian's class assignment and the secrets to what makes an effective Super Bowl commercial. Link in bio. #FriarsMeanBusiness

🌼 Spring is in the air! 🌼 I spent a couple of weekends spring cleaning my house (baseboards - yes, really! And a new discovery - bagging when I mow is a wonder!) It's time to spring clean your marketing efforts: 🧹 Clean Up Your Online Presence: Start by tidying up your website and social media profiles. Update content and images, refresh your branding elements, and make sure your contact details are current. A clean and cohesive online presence builds trust with potential clients. 🌱 Plant Seeds of Engagement: Cultivate meaningful connections. Encourage followers to share their springtime pet photos or stories, and don't forget to join the conversation by responding to comments and messages promptly. 🌷 Prune Your Content Strategy: Trim away content that's no longer relevant or resonating with your audience. Focus on producing fresh, engaging content that educates, entertains, and adds value to your followers' lives. 🐾 Nurture Your Relationships: Just like a garden requires nurturing, so do your client relationships. Reach out to existing clients with personalized messages or special springtime offers to show your appreciation for their loyalty and trust. ☀️ Let Your Marketing Bloom: Embrace the spirit of renewal by experimenting with new marketing tactics or channels. Whether it's launching an email newsletter, hosting a spring-themed event, or partnering with local businesses, now's the perfect time to let your marketing efforts bloom. 📅 Spring into Action: Don't procrastinate—put your spring cleaning plan into action today! Schedule regular check-ins to monitor your progress, track key metrics, and adjust your strategy as needed to ensure continued growth and success. Not sure where to start? Let's work together to make this your most vibrant and successful season yet! #SpringCleaning #MarketingTips #VeterinaryClinic #FreshStart #CVC

How do you build high-quality backlinks without the hassle of cold outreach? One way is to read and apply the successful strategy of the leading pet care brand, Greenies. They launched a creative PR campaign that resulted in a huge spike in backlinks from high-tier publishers and organic traffic. Dig deeper into our analysis: https://lnkd.in/dPwVZHTA