When it comes to #AI in advertising, our CMO has some things to say... When speaking with e27 (Optimatic), Chad Kinlay said advertisers should be optimistic about the impact of #ArtificialIntelligence in the industry, so long as they take steps to protect themselves... “I believe that the industry, as a whole, should have a sense of optimism regarding the potential of what AI can bring to the table in terms of driving better marketing performance. There is value to be realised in automation and operational efficiencies to be gained. But, whether it’s Google’s #PerformanceMax or any other AI-led solutions, marketers must push for algorithmic transparency, invest in independent oversight, and not blindly trust the little black box of algorithms if they truly want to drive the best fraud-free performance. Otherwise, whether they target PMax or any other AI-led advertising solution, bad actors will exploit your trust for their benefit, draining your marketing budgets in the process.”
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#SocialMediaNews 🗞️ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗶𝘁𝗰𝗵𝗲𝘀 𝗖𝗼𝗼𝗸𝗶𝗲𝘀 𝗳𝗼𝗿 𝗔𝗜 𝗶𝗻 𝗔𝗱𝘀 🥠 Google is killing "cookie tracking" for advertising, but AI could save the day! 🛟 It can understand what people want from their data, even without following them around. This means the ad game will change, with first-party data and smart AI ruling the future. Marketers, get ready for a data-driven, AI-powered advertising revolution! 🤖
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✅International CMO ✅ McCann ✅ FCB ✅ Strategy ✅ Advertising ✅ Marketing ✅ Media ✅ Award-Winning Creative ✅ High-stakes Negotiations ✅ Company Launch ✅ Team Leadership ✅ Startups ✅ Branding ✅ Digital ✅ Direct
No, AI will not destroy the marketing and advertising industries. We will. The use of AI-generated totally fake ads will have 2 immediate effects unless we self-regulate ourselves more strictly: 1. Consumers will lose confidence in any type of advertising. Then we're toast. 2. Congress will enact crushing legislation. Then we're toast again. The industry needs to take immediate action: 1. The advertising and marketing industry must self-regulate much more strictly 2. The celebrity industry must take immediate legal action against fakes 3. Advertising media must be much more stringent when it comes to paid advertising See more: https://bit.ly/3SqEmpX #FCMO #fractional #cmo #marketing
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✅International CMO ✅ McCann ✅ FCB ✅ Strategy ✅ Advertising ✅ Marketing ✅ Media ✅ Award-Winning Creative ✅ High-stakes Negotiations ✅ Company Launch ✅ Team Leadership ✅ Startups ✅ Branding ✅ Digital ✅ Direct
No, AI will not destroy the marketing and advertising industries. We will. The use of AI-generated totally fake ads will have 2 immediate effects unless we self-regulate ourselves more strictly: 1. Consumers will lose confidence in any type of advertising. Then we're toast. 2. Congress will enact crushing legislation. Then we're toast again. The industry needs to take immediate action: 1. The advertising and marketing industry must self-regulate much more strictly 2. The celebrity industry must take immediate legal action against fakes 3. Advertising media must be much more stringent when it comes to paid advertising See more: https://bit.ly/3SqEmpX #FCMO #fractional #cmo #marketing
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✅International CMO ✅ McCann ✅ FCB ✅ Strategy ✅ Advertising ✅ Marketing ✅ Media ✅ Award-Winning Creative ✅ High-stakes Negotiations ✅ Company Launch ✅ Team Leadership ✅ Startups ✅ Branding ✅ Digital ✅ Direct
No, AI will not destroy the marketing and advertising industries. We will. The use of AI-generated totally fake ads will have 2 immediate effects unless we self-regulate ourselves more strictly: 1. Consumers will lose confidence in any type of advertising. Then we're toast. 2. Congress will enact crushing legislation. Then we're toast again. The industry needs to take immediate action: 1. The advertising and marketing industry must self-regulate much more strictly 2. The celebrity industry must take immediate legal action against fakes 3. Advertising media must be much more stringent when it comes to paid advertising See more: https://bit.ly/3SqEmpX #FCMO #fractional #cmo #marketing
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✅International CMO ✅ McCann ✅ FCB ✅ Strategy ✅ Advertising ✅ Marketing ✅ Media ✅ Award-Winning Creative ✅ High-stakes Negotiations ✅ Company Launch ✅ Team Leadership ✅ Startups ✅ Branding ✅ Digital ✅ Direct
No, AI will not destroy the marketing and advertising industries. We will. The use of AI-generated totally fake ads will have 2 immediate effects unless we self-regulate ourselves more strictly: 1. Consumers will lose confidence in any type of advertising. Then we're toast. 2. Congress will enact crushing legislation. Then we're toast again. The industry needs to take immediate action: 1. The advertising and marketing industry must self-regulate much more strictly 2. The celebrity industry must take immediate legal action against fakes 3. Advertising media must be much more stringent when it comes to paid advertising See more: https://bit.ly/3SqEmpX #FCMO #fractional #cmo #marketing
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✅International CMO ✅ McCann ✅ FCB ✅ Strategy ✅ Advertising ✅ Marketing ✅ Media ✅ Award-Winning Creative ✅ High-stakes Negotiations ✅ Company Launch ✅ Team Leadership ✅ Startups ✅ Branding ✅ Digital ✅ Direct
No, AI will not destroy the marketing and advertising industries. We will. The use of AI-generated totally fake ads will have 2 immediate effects unless we self-regulate ourselves more strictly: 1. Consumers will lose confidence in any type of advertising. Then we're toast. 2. Congress will enact crushing legislation. Then we're toast again. The industry needs to take immediate action: 1. The advertising and marketing industry must self-regulate much more strictly 2. The celebrity industry must take immediate legal action against fakes 3. Advertising media must be much more stringent when it comes to paid advertising See more: https://bit.ly/3SqEmpX #FCMO #fractional #cmo #marketing
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✅International CMO ✅ McCann ✅ FCB ✅ Strategy ✅ Advertising ✅ Marketing ✅ Media ✅ Award-Winning Creative ✅ High-stakes Negotiations ✅ Company Launch ✅ Team Leadership ✅ Startups ✅ Branding ✅ Digital ✅ Direct
No, AI will not destroy the marketing and advertising industries. We will. The use of AI-generated totally fake ads will have 2 immediate effects unless we self-regulate ourselves more strictly: 1. Consumers will lose confidence in any type of advertising. Then we're toast. 2. Congress will enact crushing legislation. Then we're toast again. The industry needs to take immediate action: 1. The advertising and marketing industry must self-regulate much more strictly 2. The celebrity industry must take immediate legal action against fakes 3. Advertising media must be much more stringent when it comes to paid advertising See more: https://bit.ly/3SqEmpX #FCMO #fractional #cmo #marketing
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✅International CMO ✅ McCann ✅ FCB ✅ Strategy ✅ Advertising ✅ Marketing ✅ Media ✅ Award-Winning Creative ✅ High-stakes Negotiations ✅ Company Launch ✅ Team Leadership ✅ Startups ✅ Branding ✅ Digital ✅ Direct
No, AI will not destroy the marketing and advertising industries. We will. The use of AI-generated totally fake ads will have 2 immediate effects unless we self-regulate ourselves more strictly: 1. Consumers will lose confidence in any type of advertising. Then we're toast. 2. Congress will enact crushing legislation. Then we're toast again. The industry needs to take immediate action: 1. The advertising and marketing industry must self-regulate much more strictly 2. The celebrity industry must take immediate legal action against fakes 3. Advertising media must be much more stringent when it comes to paid advertising See more: https://bit.ly/3SqEmpX #FCMO #fractional #cmo #marketing
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✅International CMO ✅ McCann ✅ FCB ✅ Strategy ✅ Advertising ✅ Marketing ✅ Media ✅ Award-Winning Creative ✅ High-stakes Negotiations ✅ Company Launch ✅ Team Leadership ✅ Startups ✅ Branding ✅ Digital ✅ Direct
No, AI will not destroy the marketing and advertising industries. We will. The use of AI-generated totally fake ads will have 2 immediate effects unless we self-regulate ourselves more strictly: 1. Consumers will lose confidence in any type of advertising. Then we're toast. 2. Congress will enact crushing legislation. Then we're toast again. The industry needs to take immediate action: 1. The advertising and marketing industry must self-regulate much more strictly 2. The celebrity industry must take immediate legal action against fakes 3. Advertising media must be much more stringent when it comes to paid advertising See more: https://bit.ly/3SqEmpX #FCMO #fractional #cmo #marketing
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No, AI will not destroy the marketing and advertising industries. We will. The use of AI-generated totally fake ads will have 2 immediate effects unless we self-regulate ourselves more strictly: 1. Consumers will lose confidence in any type of advertising. Then we're toast. 2. Congress will enact crushing legislation. Then we're toast again. The industry needs to take immediate action: 1. The advertising and marketing industry must self-regulate much more strictly 2. The celebrity industry must take immediate legal action against fakes 3. Advertising media must be much more stringent when it comes to paid advertising See more: https://bit.ly/3SqEmpX #FCMO #fractional #cmo
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